Guido Shama

• Full Name: Guido Shama
• LinkedIn: Click here

Profile Summary:

Guido Shama is a professional passionate about digital commerce, with extensive experience in omnichannel strategic planning, growth hacking, and leading synergistic teams.

He currently holds the position of Director of Ecommerce for Argentina, Uruguay, and Paraguay at Samsung Electronics, where he leads the e-commerce strategy in the region, driving growth and adapting to the changing market dynamics.

Previously, he served as Head of Ecommerce, where he was responsible for directing e-commerce operations, establishing strategies that strengthened the brand’s digital presence. Before Samsung, he was Ecommerce Manager at Brandlive, where he managed and optimized the digital commerce experience, and Commercial Director at Difusión S.A., leading the company’s commercial strategies.

He began his career as Brand Manager at L’Oréal Argentina, where he developed and managed brands, establishing their presence in the Argentine market.

Guido Shama is recognized for his ability to achieve results that add value to organizations, overcoming business challenges with creative vision and effective leadership. His strategic approach and ability to adapt to market changes make him a reference in the digital commerce field.

Companies and Positions:

• Mar 2022–Present
  Director of Ecommerce Arg-Uy-Py
  Samsung Electronics
• Nov 2016–Feb 2022
  Head of Ecommerce
  Samsung Electronics
• Jul 2014–Nov 2016
  Ecommerce Manager
  Brandlive
• Aug 2008–Jun 2014
  Commercial Director
  Difusión S.A.
• Apr 2004–Jul 2008
  Brand Manager
  L’Oréal Argentina

Digital Self:

• His entry into the digital world occurred during his time in the film industry and physical content distribution. The impact of technological obsolescence led him to become deeply involved in e-commerce.

Pioneer Self:

• He played a crucial role in Samsung’s transition to the Direct to Consumer model in Argentina, establishing a closer relationship between the brand and its customers without disrupting traditional channels.

Participates in the Books:

• The E-Commerce Boom
• The Era of Marketplaces
• The M-Commerce Revolution

• Watch the Video Podcast on YouTube
• Spotify Podcast

Diego Sebastián Sánchez Lemos

• Full Name: Diego Sebastián Sánchez Lemos
• LinkedIn: Click here

Profile Summary:

Diego Sebastián Sánchez Lemos is a prominent professional in the field of e-business and digital strategy, with an impressive track record at Mabe Global and as the founder of “Acelera tu ecommerce”.

He leads global e-commerce and digital transformation strategies at Mabe Global, driving growth and innovation in international markets.

As E-Business & Omnichannel Manager, he focused on omnichannel management and e-business development, integrating various platforms and channels to enhance customer experience and boost sales.

He managed e-business operations in Latin America and Canada, implementing strategies that optimized digital presence and commercial performance in these regions.

As E-Business – Continental Digital Manager, he oversaw digital initiatives at the continental level, coordinating efforts to strengthen the digital infrastructure and expand Mabe Global’s reach.

As the founder of “Acelera tu ecommerce”, he helped numerous businesses optimize their e-commerce operations, providing strategies and tools to accelerate their growth in the digital market.

Diego Sebastián Sánchez Lemos is a visionary leader in the field of e-commerce and digital transformation, recognized for his ability to drive growth and innovation in various markets. His experience and leadership continue to be a source of inspiration in the industry.

Companies and Positions:

• Sept 2021–Present
  Global E-Business & Digital Director
  Mabe Global
• Dec 2019–Sept 2021
  E-Business & Omnichannel Manager
  Mabe Global
• Feb 2019–Dec 2019
  E-Business Manager – Latin America and Canada
  Mabe Global
• Oct 2017–Feb 2019
  E-Business – Continental Digital Manager
  Mabe Global
• Jan 2016–Dec 2022
  Founder
  Acelera tu ecommerce

Digital Self:

• His entry into the digital world began at the age of 15 in Uruguay, where he made his first purchase on Mercado Libre, sparking a deep interest in e-commerce.

Pioneer Self:

• Throughout his career, he has led the digitalization of the supply chain at Coca-Cola, as well as launching innovative projects at Groupon, where he delved into the entrepreneurial ecosystem.

Participates in the Books:

• The M-Commerce Revolution
• The Development of Super Apps and the Links that Connect the Commercial Chain
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Bruno Rego Salomé

• Full Name: Bruno Rego Salomé
• LinkedIn: Click here

Profile Summary:

Bruno Rego Salomé is an experienced digital services manager with a strong track record in the banking industry, where he has specialized in evolving customer experience. His career stands out for his expertise in project management, systems development, and user experience improvement, combining a strong marketing orientation with a deep understanding of information systems.

Since 2024, he has held the position of Head of LATAM Integration & Partnerships at Amazon, where he leads integration and strategic partnerships in Latin America. Prior to this role, he served as Head LATAM of Marketplace Hubs at Amazon, directing the development and expansion of marketplace hubs in the region, contributing to Amazon’s growth and consolidation in key markets.

Before joining Amazon, he built an outstanding career at Itaú Unibanco, where he held several key roles. He was Omnichannel Manager, leading the omnichannel strategy to enhance customer interaction and satisfaction across multiple channels. Previously, he served as Strategic Customer Service Planning Manager and as Digital Serving Manager, driving the digitalization and modernization of customer services.

He is recognized for his strategic focus and ability to lead multidisciplinary teams in implementing innovative solutions that improve customer experience and optimize digital processes in large organizations. His combination of technical and management skills, along with his experience in the financial sector and e-commerce, positions him as a key leader in digital transformation in Latin America.

Companies and Positions:

• Apr 2024–Present
  Head of LATAM Integration & Partnerships
  Amazon
• Oct 2022–May 2024
  Head LATAM of Marketplace Hubs
  Amazon
• Jan 2020–Mar 2021
  Omnichannel Manager
  Itaú Unibanco
• Jun 2018–Jan 2020
  Strategic Customer Service Planning Manager
  Itaú Unibanco
• Apr 2017–Jun 2018
  Digital Serving Manager
  Itaú Unibanco

Digital Self:

• He began his digital career over eight years ago, working on design and digital products for large companies.

Pioneer Self:

• Responsible for Amazon’s marketplace area in the region, contributing to the expansion of e-commerce and omnichannel experiences.

Participates in the Books:

• The Era of Marketplaces
• The Development of Super Apps and the Links Connecting the Commercial Chain
• The E-commerce Boom

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Christopher Jones

• Full Name: Christopher Jones
• LinkedIn: Click here

Profile Summary:

Christopher Jones is an experienced professional with over 20 years of expertise in leadership roles across supply chain, logistics, retail operations, business processes, and information systems.

He currently serves as Chief Technology Officer at GDN Group, where he oversees the technological direction of the company. His role involves leading innovative solutions, enhancing system capabilities, and ensuring the alignment of technological strategies with business objectives.

In addition to his role as CTO, he contributes to the strategic oversight of GDN AR as a member of the board of directors. His expertise helps guide the organization through industry challenges and opportunities, leveraging his extensive experience in operations and technology.

His strategic vision and leadership are further exemplified by his position on the board of directors of TIA S.A. Here, he collaborates with other board members to define business policies and long-term objectives, focusing on innovation and growth.

He was CEO Country Manager at Ta-Ta S.A., where he was responsible for overall operations, strategic planning, and market expansion. His management resulted in significant improvements in operational efficiency and customer satisfaction, along with substantial growth in market share.

At Walmart, he served as Director of Business Processes and IT for Argentina and Chile. He led initiatives to optimize business processes and implement IT solutions that enhanced operational effectiveness and supported the company’s large-scale retail operations.

Christopher Jones’ career reflects a commitment to excellence in supply chain management, technological innovation, and strategic leadership, making him a valuable asset to any organization seeking operational and technological advancements.

Companies and Positions:

• Dec 2022–Present
  Chief Technology Officer
  GDN Group
• Jan 2021–Present
  Board Member
  GDN AR
• Jun 2020–Present
  Member Board of Directors
  TIA S.A.
• Aug 2017–Aug 2023
  CEO Country Manager
  Ta-Ta S.A.
• Jun 2013–Jul 2017
  Director Business Process & IT (Argentina & Chile)
  Walmart

Digital Self:

• Christopher began his journey in the digital space through logistics at Walmart in 2013, leading the integration of digital and traditional channels.

Pioneer Self:

• He was a pioneer in implementing Dark Stores and Pick-Up Points, revolutionizing the customer experience in e-commerce.

Participates in the Books:

• The Boom of E-commerce
• Fulfillment Challenge: Logistics and Last Mile
• The Transformation of Major Retailers

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Ana Martínez Vivot

• Full Name: Ana Martínez Vivot
• LinkedIn: Click here

Profile Summary:

Ana Martínez Vivot is a distinguished professional with over 15 years of experience in multinational retail companies, specializing in commercial areas, planning, and e-commerce. Throughout her career, she has proven to be a results-oriented leader with a strategic vision, analytical skills, and expertise in process improvement and team development.

She currently serves as the Ecommerce Manager at Farmacity S.A., where she is responsible for the comprehensive management of the company’s e-commerce channel. Her focus is on optimizing the user experience, increasing online sales, and improving the operational efficiency of the digital channel. Under her leadership, Farmacity has implemented innovative digital marketing strategies and strengthened its online market presence.

Previously, as the Ecommerce Commercial Manager, she led the commercial strategy of the e-commerce channel at Falabella Retail, driving online sales growth and customer satisfaction. Her management was characterized by the implementation of effective commercial strategies and the continuous improvement of the e-commerce platform.

As the Commercial Manager for the fashion, beauty, and footwear categories in the e-commerce channel, she was responsible for planning and executing commercial strategies that led to significant growth in these categories. Her ability to understand market trends and her focus on customer experience were key to the success of these business lines.

As the Budget and Logistics Planning Manager, she oversaw the company’s logistics planning and budget management. Her focus on process optimization and operational efficiency significantly contributed to improving the supply chain and resource management.

As Deputy Manager, she led system development and budget management projects, implementing technological solutions that improved internal processes and operational efficiency for the company.

Ana Martínez Vivot is known for her results-driven approach, her ability to lead teams, and her skill in driving continuous process improvements. Her strategic vision and analytical capacity enable her to identify growth opportunities and develop effective strategies to capitalize on them. She is a leader committed to excellence and innovation, always seeking new ways to optimize operations and improve customer experience.

Companies and Positions:

• Aug 2021–Present
  Ecommerce Manager
  Farmacity S.A.
• Oct 2020–Jul 2021
  Ecommerce Commercial Manager
  Falabella Retail
• Jan 2017–Oct 2020
  Ecommerce Commercial Manager – Fashion, Beauty, and Footwear
  Falabella Retail
• Jan 2016–Dec 2016
  Budget and Logistics Planning Manager
  Falabella Retail
• Jan 2013–Dec 2015
  Deputy Manager of Budget and Systems Development
  Falabella Retail

Digital Self:

• Ana began her career at a call center in New York in 2005 and has played a crucial role in the evolution of e-commerce within the pharmaceutical sector.

Pioneer Self:

• She contributed to the development of the digital and omnichannel presence at Farmacity, achieving efficient integration of online and offline operations, particularly in terms of logistics and customer experience.

Participates in the Books:

• The Arrival of Convenience-Based Mass Events
• The Conversion of Payment Methods
• The Consumer, User Experience, and Focus on Interface and Usability

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Wilbur Mauricio Ordóñez Mariño

• Full Name: Wilbur Mauricio Ordóñez Mariño
• Linkedin: Click here

Profile Summary:

Wilbur Mauricio Ordóñez Mariño is a prominent digital channels director with over 20 years of experience in E-commerce, Omnichannel, and Marketplaces. His mission is focused on creating and implementing digital and commercial strategies that not only generate value and increase revenue but also optimize the efficiency of online businesses in sectors such as pharmaceuticals, appliances, fashion, and home goods throughout Latin America.

Currently, he leads the digital strategy at Colsubsidio, one of Colombia’s most important companies, focusing his efforts on the institutional and commercial segments. Under his leadership, Colsubsidio has solidified its position in the online pharmaceutical market. Additionally, he has been a cornerstone in the company’s omnichannel transformation, successfully integrating Ecommerce, App, Contact Center, Chat, and Digital World channels.

He is also a recognized speaker and lecturer on topics of E-commerce, Omnichannel, and Digital Transformation, participating in both national and international events. His passion for innovation and commitment to continuous learning drives him to share his knowledge and experience with other professionals and organizations, enriching the digital ecosystem in the region.

With a strategic vision and a solid understanding of the digital and commercial environment, Wilbur Ordóñez Mariño continues to lead high-impact projects, contributing to the growth and strengthening of digital channels in Latin America.

Companies and Positions:

• Aug 2020 – Present
  Digital Channels Department Head
  Colsubsidio
• Aug 2019 – Jul 2020
  Ecommerce and Marketplaces Director
  Lagobo S.A.
• Oct 2017 – Feb 2019
  Corporate Director of Omnichannel and Ecommerce (El Salvador, Guatemala, Costa Rica, Nicaragua)
  Almacenes SIMAN
• Jul 2011 – May 2017
  Head of Remote Sales
  Sodimac Colombia
• Jul 2010 – Jul 2011
  National Operations Control Coordinator
  Sodimac Colombia

My Digital Journey:

• He began his digital journey in the 90s with a Commodore 64 and accessed the internet through primitive connections, which sparked his passion for technology and digital communication.

My Pioneer Journey:

• He was part of the e-commerce team at Home Center in Colombia, leading the digitalization of building materials sales.

Featured in the Books:

• The Reconversion of Large Retailers
• Challenge Fulfillment, Logistics, and Last Mile
• The Development of Super Apps and the Links that Connect the Commercial Chain

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Vanesa Gambirazio

• Full Name: Vanesa Gambirazio
• Linkedin: Click here

Profile Summary:

Vanesa Gambirazio is a professional dedicated to creating digital transformation solutions with a high impact on businesses and projects. Her experience focuses on e-commerce projects in countries such as Peru, Argentina, Mexico, and Colombia, where she collaborates with the leading E-Commerce Chambers in the region.

She advises companies on the effective development of communication, marketing, social media, and digital platform projects, with a special focus on the implementation of online stores. In addition, she conducts courses and workshops on UX, e-commerce, and accessibility.

She is a co-founder of Pulip Flex Market Sale, a platform for creating and managing discount events, where she serves as Founder & Director of ID4YOU.

She is a member of the Board of Directors of CACE, and previously served as Vice Director of the Marketing Commission of the same organization. She is also currently part of the Executive Council of Semillero Digital.

Companies and Positions:

• Feb 2002 – Present
  Founder & Director
  ID4YOU
• Nov 2022 – Present
  Member of the Board of Directors
  CACE
• Apr 2021 – Dec 2022
  Vice Director of the Marketing Commission
  CACE
• Jan 2024 – Present
  Member of the Executive Council
  Semillero Digital
• Feb 2018 – Dec 2018
  Trainer at Academia Argentina Emprende
  Ministry of Production and Labor of Argentina

My Digital Journey:

• She began in 1999 with web and multimedia design. She worked at Yeyeye.com for brands like Quilmes, exploring the possibilities of the web.

My Pioneer Journey:

• She was a pioneer in designing with a mobile-first approach, as well as collaborating in the development of large-scale online events like Cybermonday in Argentina.

Featured in the Books:

• The Revolution of M-Commerce
• The E-Commerce Boom
• The Development of Super Apps and the Links that Connect the Commercial Chain

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Sergio Grinbaum

• Full Name: Sergio Grinbaum
• LinkedIn: Click here

Profile Summary:

Sergio Grinbaum is a visionary executive with an outstanding international career in leading digital transformation and growth marketing initiatives. Since January 2007, he has been the CEO of Think Thanks, a digital strategy consulting firm with a presence in Mexico, Ecuador, Panama, Central America, Colombia, Argentina, Chile, Peru, Uruguay, the U.S., and Spain. Under his leadership, Think Thanks has become a leader in the development and implementation of digital transformation strategies, specializing in SEO, SEM digital media, analytics, communication, e-commerce, customer loyalty and recurrence, as well as sustainability.

He leads the Metaverse team at Think Thanks, focusing on acceleration technologies for the retail and transactional sectors. His expertise in the digital field is also backed by strategic partnerships such as Google Premier Partner and Meta Partner, as well as his experience in DV 360 programmatic advertising.

Before his current position at Think Thanks, he co-founded and was the Regional Operations Director at Deremate.com from 1999 to 2006, where he played a crucial role in establishing the e-commerce platform as one of the most prominent in Latin America.

Additionally, in 2004, he co-founded Grupo COVEDISA, an enterprise dedicated to consulting and developing digital solutions for businesses. Furthermore, in 2001, Sergio co-founded and worked as a consultant at Baazee.com and Vatera.com, where he applied his knowledge and skills in managing and advising e-commerce-focused startups.

Sergio Grinbaum’s career stands out for his deep knowledge of digital strategy and execution, a firm focus on measurable and sustainable results, and a commitment to continuous innovation in the field of new technologies and digital marketing. His leadership at Think Thanks and other companies has driven the digital transformation of numerous clients, establishing Sergio as a reference in the digital marketing and strategic consulting industry globally.

Companies and Positions:

• Jan 2007 – Present: CEO, Think Thanks
• 1999 – 2006: Co-Founder & Regional Director of Operations, Deremate.com
• Sept 2004 – Aug 2005: Co-Founder, Grupo COVEDISA
• Jan 2001 – Dec 2001: Co-Founder & Consultant, Baazee.com
• 2001: Co-Founder & Consultant, Vatera.com

My Digital Journey:

• His first immersion in the digital world was with DeRemate, where he managed the product offering at a key moment for e-commerce.

My Pioneer Journey:

• He participated in the dot-com boom and closely witnessed the collapse of the tech bubble.

Featured in the Books:

• From the Dot-Com Boom to the Dark Ages
• The Marketplace Era
• The Revolution of M-Commerce

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Sergio Candelo

• Full Name: Sergio Candelo
• LinkedIn: Click here

Profile Summary:

With over two decades at the helm of Snoop Consulting, Sergio Candelo has fostered innovation and digital transformation in various business environments.

In the Advisory Board of CESSI, his role synthesizes industry knowledge with a strategic vision to continue advancing the software sector in Argentina. His journey from President to advisor at CESSI reflects a commitment to the growth and competitiveness of the software industry. By collaborating with stakeholders, he has cultivated a collaborative ecosystem that thrives on shared knowledge and progressive leadership.

He has led Snoop Consulting since its foundation, focusing on digital innovation and technological transformation, consolidating the company’s position in the market.

In his current role at PMI Buenos Aires, as Vice President of Finance, he oversees financial management, ensuring the stability and economic growth of the organization. Until 2020, as President of PMI Buenos Aires, he led the organization in promoting best practices in project management, strengthening the professional project management community in the region.

Sergio Candelo is recognized for his visionary leadership, his ability to foster innovation, and his dedication to the sustainable and competitive growth of the software sector in Argentina.

Companies and Positions:

• Aug 2000 – Present
  Co-Founder & CEO
  Snoop Consulting
• Jan 2024 – Present
  VP of Finance
  PMI Buenos Aires
• Oct 2023 – Present
  Advisory Board
  Chamber of Software and IT Services Companies of Argentina (CESSI)
• Oct 2019 – Oct 2023
  President
  Chamber of Software and IT Services Companies of Argentina (CESSI)
• Nov 2017 – Oct 2019
  Secretary
  Chamber of Software and IT Services Companies of Argentina (CESSI)
• Jan 2018 – Jan 2020
  President
  PMI Buenos Aires

My Digital Journey:

• His entry into technology was at university, using DOS operating system computers, which sparked his interest in programming.

My Pioneer Journey:

• He has been part of several e-commerce initiatives in Argentina, promoting the development of digital infrastructure for commerce.

Featured in the Books:

• The Marketplace Era
• Fulfillment Challenge, Logistics, and Last Mile
• The Entrepreneurial Ecosystem and the Boost of New Initiatives

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Sebastián Mantica

• Full Name: Sebastián Mantica
• LinkedIn: Click here

Profile Summary:

Sebastián Mantica is an experienced professional in e-commerce and digital business management, with a solid background in the technology and retail industries. Since 2015, he has served as Ecommerce & Digital Business Manager at Cetrogar S.A., where he has played a key role in the company’s digital transformation, driving the growth of the online channel and optimizing the customer experience in the digital environment.

Before his role at Cetrogar, he worked at Frávega SACIEI, where he held crucial positions. Until 2015, he was Ecommerce Manager, leading the development and expansion of the company’s e-commerce, and previously, he was Category Manager, managing strategic categories and improving product profitability in the market.

His career began at Carrefour, where he was Brand Manager IT, managing the brand strategy for the technology category, and at IBM, where he worked as Brand Manager, playing a key role in positioning the brand in the market.

Sebastián Mantica stands out for his ability to lead digital transformation and e-commerce projects, combining his deep sector knowledge with a strategic vision focused on innovation and achieving outstanding results. His experience in brand and category management, along with his ability to adapt to market trends, makes him a leader in digital commerce and technology.

Companies and Positions:

• Oct 2015 – Present
  Ecommerce & Digital Business Manager
  Cetrogar S.A.
• Oct 2011 – Oct 2015
  Ecommerce Manager
  Fravega SACIEI
• Jan 2005 – Oct 2011
  Category Manager
  Fravega SACIEI
• Jan 2002 – Jan 2005
  Brand Manager IT
  Carrefour
• Sept 1997 – Apr 2001
  Brand Manager
  IBM

My Digital Journey:

• His first technological experience was with a Texas Instrument TI-99 given to him by his grandmother in the 80s. This gift sparked his interest in technology and e-commerce.

My Pioneer Journey:

• He was instrumental in the e-commerce at Cetrogar, where he helped implement digital processes in one of the leading retail companies in Argentina.

Featured in the Books:

• The Transformation of Large Retailers
• The E-Commerce Boom
• The M-Commerce Revolution

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Sara Carbajo Suárez

• Full Name: Sara Carbajo Suárez
• LinkedIn: Click here

Profile Summary:

Sara Carbajo Suárez has extensive professional knowledge in e-commerce. Her career began in the early years, driving the growth of a Spanish start-up specializing in flash sales, which was later acquired by Amazon in 2011.

In a later phase, she focused on the Middle East market, serving as Key Account Manager in the fashion sector for a marketplace present in seven countries. In this final stage, she has focused her efforts on marketing an eCommerce platform highly focused on conversion.

Since 2021, she has been working as Ecommerce Manager at IQVIA Spain, where she has successfully led various digital commerce strategies.

Previously, she worked as Business Developer for Commerce Solutions at Increnta, where she developed innovative solutions for digital commerce, optimizing the user experience and increasing conversion.

At vdSHOP, she held two key roles: first as Head of Brands and then as Manager of Sourcing & Brands. In these positions, she oversaw brand management and sourcing, ensuring strategic alignment with the company’s business objectives.

Before her time at vdSHOP, she was part of VTEX, where she worked in Corporate Sales for Spain and Portugal. Her role involved managing corporate sales, strengthening the company’s presence in the Iberian market and developing key business relationships.

With a career spanning various strategic roles in e-commerce, Sara Carbajo Suárez has demonstrated exceptional capacity to lead and execute projects that drive growth and innovation in every organization she has worked for.

Companies and Positions:

• Nov 2021 – Present
  Ecommerce Manager
  IQVIA Spain
• Dec 2019 – Nov 2021
  Business Developer Commerce Solutions
  Increnta
• Sept 2019 – Dec 2019
  Manager of Sourcing & Brands
  vdSHOP
• Feb 2019 – Dec 2019
  Head of Brands
  vdSHOP
• Feb 2017 – Nov 2018
  Corporate Sales, Spain & Portugal
  VTEX

My Digital Journey:

• Her eCommerce career began in 2004, when she studied digital design at a pioneering university in Spain. She participated in the digital revolution after the dot-com crash.

My Pioneer Journey:

• She worked at ByVIP, one of the shopping clubs that marked a before and after in the e-commerce industry, especially in introducing women to digital commerce.

Featured in the Books:

• The M-Commerce Revolution
• The Entrepreneurial Ecosystem and the Boost of New Initiatives
• The E-Commerce Boom

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Salustio Prieto

• Full Name: Salustio Prieto
• LinkedIn: Click here

Profile Summary:

Salustio Prieto is a distinguished professional with a solid academic background. His career spans extensive experience in sales, business development, strategic planning, marketing, and general management, with a particular focus on logistics services, cargo airlines, direct sales (MLM), courier services, and consumer goods.

A specialist in logistics services, B2B marketing, business development, and innovation, he began his career in maritime and air cargo transport, where he started in sales and rose to executive positions such as Sales and Marketing Director and General Manager at leading companies in the Chilean market. Notable among these are Lan Cargo Airlines, LanCourier, Oriflame, TW Logistics (3PL), Undurraga Wines, and CorreosChile.

He is the founder and first president of the Logistics Association of Chile (ALOG), a milestone that marks his commitment to the development of the logistics sector in the country. In 2010, he was appointed Director of Marketing, Business Development, and Innovation at CorreosChile, and in 2012, he rejoined the ALOG board. He has also been a member of the expert committee at ILCE (Latin American Institute of E-Commerce).

Currently, he is facing new challenges as CEO and Co-Founder of Next4, a venture capital, business development, and commercial representation company for Latin America, with a focus on e-Commerce, the collaborative economy, and supply chain management. He is also the Founding Director of PickTac, CEO of Acceleron, Co-Founder and Chairman of PalletParking, and a board member of QMATCH-eCommerce Intelligence. His leadership and innovative vision continue to drive the evolution of these sectors in Latin America.

Companies and Positions:

• Sept 2022 – Present
  CEO & Co-Founder
  Next4
• Jun 2021 – Present
  Founding Director
  PickTac
• Jun 2015 – Present
  CEO
  Acceleron
• Dec 2016 – Present
  Co-Founder & President of the Board
  PalletParking
• Jan 2018 – Present
  Board Member
  QMATCH-eCommerce Intelligence

My Digital Journey:

• His first contact with technology was through his brother, who introduced him to the world of programming.

My Pioneer Journey:

• A pioneer in digital logistics, he founded the first fulfillment center for e-commerce in Latin America at LAN Courier.

Featured in the Books:

• Fulfillment Challenge, Logistics, and Last Mile
• The E-Commerce Boom
• The Transformation of Major Retailers

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Roby Cibrián

• Full Name: Roby Cibrián
• LinkedIn: Click here

Profile Summary:

Roby Cibrián is passionate about web business intelligence, and his company is 100% focused on providing the best solution to improve customer conversion rates and automate content generation processes.

He is an architect, but his love for technology, especially computers, led him to found Braindw, a company fully dedicated to developing a platform that solves these problems.

As a digital entrepreneur, he founded Cibrián Campoy Creativos (CCC) and produced major multimedia applications for companies like Impsat, Pfizer, Telefe, Banelco, and Visa, among others.

In his internet entrepreneurial role, he founded El Sitio (www.elsitio.com), one of the leading portals in Latin America and the only internet company based in Latin America to go public on U.S. tech markets, NASDAQ, with the ticker LCTO.

He created ESDC, El Sitio Digital Channel (now Mixplay.tv), the first multimedia portal in Latin America to include 3D communities and digital video.

He founded CCD2 (Cibrián Campoy Digital), a company focused on high-tech services for the internet. Its main products include e-commerce, e-learning, content management systems (CMS), video portals for the web, and data mining applications.

Currently, his company, New Digital Way, has developed all the skills necessary to create and develop a real-time online intelligence platform called Braindw.

Companies and Positions:

• Sept 2007 – Present
  Chairman, Founder & SVP Sales & Marketing
  BrainDW
• Apr 2006 – Dec 2023
  Owner
  CCD2
• Apr 2006 – 2007
  CEO
  CCD2
• Jun 2011 – Jan 2017
  Director & Member of the Board
  Enjoypping
• Aug 2009 – 2010
  Vice President
  Marketplace Developers

My Digital Journey:

• His digital experience began in the 90s as part of the founding team of El Sitio, the first Argentine company to list on NASDAQ.

My Pioneer Journey:

• Founder of El Sitio, which led the company to be a pioneer in the dot-com era in Latin America.

Featured in the Books:

• From the Dot-Com Boom to Darkness
• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The E-Commerce Boom

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Ricardo Garrido

• Full Name: Ricardo Garrido
• LinkedIn: Click here

Profile Summary:

Ricardo Garrido is an executive with extensive experience in business management, leading startups, transforming strategies into efficient and profitable operations, building and leading multidisciplinary teams, working in global companies, developing solid strategic alliances with world-class companies, and carrying out complex changes in the business environment.

He serves as Marketplace Director for Amazon in Brazil, where he is responsible for the strategy and operation of the platform, ensuring its growth and efficiency in the Brazilian market.

Before his current role, he led the Alexa team in Brazil, where he managed the introduction and expansion of Amazon’s voice assistant in the country, working closely with global teams to adapt the technology to the local market.

He also led the Content Acquisition team for Kindle in Brazil, including negotiations with publishers and the Kindle Direct Publishing platform. His leadership was crucial to the growth of the content catalog in the region.

At Tegma, he was Managing Director of the Integrated Logistics Business Unit, where he developed e-commerce operations for companies like Nespresso and FNAC, consolidating Treelog as one of the largest logistics companies in Brazil.

He developed and launched iba (iba.com.br), Abril Media’s e-commerce platform for the sale and distribution of digital content. He led Abril’s digital content distribution through strategic partnerships with companies like Adobe, Google, Apple, and Nova Pontocom. He also led the acquisition and management of Xeriph, a Brazilian startup pioneering the e-book business in Brazil.

Ricardo Garrido is known for being assertive, flexible, and eclectic, excelling in his ability to involve different people in a common vision. His quick learning ability and sharp problem-solving skills are also among his strengths.

Companies and Positions:

• Jan 2021 – Present
  Marketplace Director, Brazil
  Amazon
• May 2019 – Jan 2021
  Country Manager, Brazil-Alexa
  Amazon
• Mar 2016 – May 2019
  Head of Content Acquisition, Kindle Brazil
  Amazon
• Sept 2014 – Nov 2015
  Managing Director-Integrated Logistics Business Unit
  Tegma Gestao Logística S.A.
• Apr 2011 – Sept 2014
  Managing Director & Co-Founder
  Mundo iba

My Digital Journey:

• His initial contact was in the 90s, working at Editora Abril in Brazil, where he experienced the early days of the internet.

My Pioneer Journey:

• He led the development of Total Express, one of the most important logistics companies in Brazil, adapting logistics for e-commerce.

Featured in the Books:

• Fulfillment Challenges, Logistics, and Last Mile
• The E-Commerce Boom
• The Development of Super Apps and the Links That Connect the Commercial Chain

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Ricardo Alonso

• Full Name: Ricardo Alonso
• LinkedIn: Click here

Profile Summary:

Ricardo Alonso is a professional with over 25 years of experience in the retail and e-commerce industry. An entrepreneur and innovator, he has an outstanding track record in formulating strategies and managing processes in department stores, store operations, shopping malls, e-commerce, and marketplaces. Throughout his career, he has successfully managed the complex dynamics of omnichannel retail, balancing synergies and promoting aggressive growth. His vision of e-business has been recognized in the sector, being a pioneer in adopting and developing innovations, and a leading driver of regional initiatives in the digital ecosystem of Latin America.

Currently, he is a partner at The Blue Commerce Consulting & Partners, a boutique consulting firm specializing in retail, with operations in Europe and Latin America. Here, he contributes his extensive experience in the industry to provide strategic solutions to various companies in the sector.

Since January 2023, he has been a board member at Freedom. He provides strategic guidance and support in key decision-making, leveraging his extensive experience in e-commerce and retail.

In his advisory role at the Santiago Chamber of Commerce, he collaborates in defining policies and strategies to strengthen commerce in Santiago, contributing his knowledge in innovation and digital transformation.

He is also the founder and investor of Casaplanta Chile, where he applies his entrepreneurial approach to drive the growth and development of this company in the horticulture and interior design sector.

As Executive Vice President of Marketplace at Falabella Group, he led the strategy and operation of one of the largest marketplaces in Latin America, achieving significant progress in omnichannel integration and digital commerce growth.

Ricardo Alonso is known for his commitment to excellence and his ability to drive significant changes in the organizations he collaborates with, always focused on sustainable growth and continuous innovation.

Companies and Positions:

• Nov 2023 – Present
  Co-Founder and Partner
  The Blue Commerce Consulting & Partners
• Jan 2023 – Present
  Board Member
  Fridom
• May 2022 – Present
  Advisor
  Santiago Chamber of Commerce
• Feb 2018 – Present
  Founder & Investor
  Casaplanta Chile
• Sept 2020 – Apr 2022
  EVP Marketplace
  Falabella Group

My Digital Journey:

• He started his career working with physical servers in the early days of digital storage and witnessed the transition to the cloud.

My Pioneer Journey:

• He has been a promoter of omnichannel retail and the evolution of digital infrastructure models, facilitating companies’ transition to unified commerce.

Featured in the Books:

• The Arrival of Exponential Technologies and the Transformation of the Ecosystem
• The Revolution of M-Commerce
• Unified & Collaborative Commerce Models

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Reynaldo Musso

• Full Name: Reynaldo Musso
• LinkedIn: Click here

Profile Summary:

Reynaldo Musso is a prominent manager with more than 15 years of experience in the development of digital solutions and the implementation of agile transformations. Throughout his career, he has been responsible for leading various product, design, and technology teams, achieving sustained business growth by creating and operating innovative digital solutions.

His leadership in these multifunctional teams has resulted in the success of multiple initiatives, including the development of mobile apps for iPhone and Android in Latin America, and the new e-commerce platform for Abcdin.

He has been a key player in digital transformation processes at renowned companies such as LATAM.com, Abcdin, Salcobrand, and Preunic, driving changes that have made work teams more collaborative and productive. His extensive knowledge in different industries, including airlines, retail, financial retail, and pharmacies, has allowed him to adapt and lead effectively in various contexts.

Reynaldo Musso has proven to be an adaptable and effective leader, always focused on improving the customer experience and fostering innovation within his teams. His career reflects a constant commitment to excellence and digital transformation, positioning him as a benchmark in product and technology project management.

Companies and Positions:

• Jul 2023 – Mar 2024
  Digital Products Manager
  Salcobrand, Empresas SB
• Oct 2021 – Jun 2023
  Omnichannel Digital Projects and Products Manager
  Empresas SB
• Jan 2020 – Oct 2021
  Deputy Manager of E-commerce Development and Operations
  ABCDIN
• Jan 2013 – Sep 2015
  Product Owner Mobile LATAM
  LATAM Airlines
• Oct 2009 – Dec 2012
  IT Analysis Engineer at LAN.com
  LATAM Airlines

My Digital Journey:

• His introduction to technology was with an Atari 800 XL, which he used to learn basic programming.

My Pioneer Journey:

• Leader at LAN Courier, where he implemented one of the first fulfillment centers for e-commerce in Latin America.

Featured in the Books:

• Fulfillment Challenge, Logistics, and Last Mile
• The Transformation of Large Retailers
• The Entrepreneurial Ecosystem and the Promotion of New Initiatives

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Pierre-Claude Blaise

• Full Name: Pierre-Claude Blaise
• LinkedIn: Click here

Profile Summary:

Pierre-Claude Blaise has 20 years of experience in large companies and start-ups, of which he has dedicated 10 years at the C-level, guiding and promoting organizational transformation to thrive and grow in the digital environment.

He has designed a vision of the future to project change and make it a reality by developing and implementing both offline and online strategies.

Over the past 5 years, he has led the growth of e-commerce in Mexico through various key strategic initiatives, generating more than 12 million new buyers and $2 million USD in sales.

He has international experience with a local focus in Japan, Germany, France, and Mexico, having globally overseen more than 35 countries, leading multifunctional teams of over 30 people and direct teams of up to 20 people.

Pierre-Claude Blaise believes that the new era of digital business we have entered requires vision, initiative, and an open mindset, but also speed and quality in execution.

Companies and Positions:

• Mar 2016 – Present
  Chief Executive Officer
  Mexican Association of Online Sales (AMVO)
• Mar 2016 – Present
  President (earlier cofounder)
  La French Tech Mexico
• Jan 2015 – Apr 2016
  CMO / Marketing Director
  Dafiti Mexico
• Apr 2014 – Dec 2014
  Digital Consulting Partner
  ActivaMente Group
• Jan 2010 – Mar 2014
  Marketing Director Latin America
  Nestle Waters

My Digital Journey:

• Pierre-Claude began his relationship with the digital world in the 1990s while living in Canada and witnessing the growth of e-commerce in North America.

My Pioneer Journey:

• In Mexico, he founded the AMVO (Mexican Association of Online Sales), driving initiatives such as Hot Sale and consolidating the culture of e-commerce in the country.

Featured in the Books:

• The E-commerce Boom
• The Development of Super Apps and the Links that Unite the Commercial Chain
• The Arrival of Mass Convenience Events

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Pedro Merino

• Full Name: Pedro Merino
• LinkedIn: Click here

Profile Summary:

Pedro Merino is a journalist with a degree in Information Sciences, Managing Partner, and Co-founder of Ecommerce News, the leading media outlet in Spain and Latin America specializing in e-commerce, online marketing, and digital economy. Since its foundation in 2012, Ecommerce News has become a benchmark in the sector, reaching over 130,000 unique monthly users.

Throughout his career, he has expanded his influence in the field of new technologies and digital transformation. Since 2017, he has co-founded two additional media outlets: Big Data Magazine and Cyber Security News, both focused on critical areas such as Big Data and cybersecurity. In these roles, he has directed the strategy and growth of the publications, making them indispensable resources for industry professionals.

Additionally, he is the Co-founder of eCommerceCoach, a platform dedicated to training and consulting in e-commerce, and Executive Partner at Pomaikai Comunicación, where he applies his expertise in communication and digital marketing for various companies.

Pedro Merino specializes in Internet, Social Media, Online Marketing, E-commerce, Big Data, Cybersecurity, Artificial Intelligence, Fintech, Marketing, and Digital Transformation. His extensive experience and knowledge in these fields have allowed him to lead innovative projects and become an influential figure in the digital landscape.

Companies and Positions:

• Apr 2012 – Present
  Co-Founder Managing Partner
  Ecommerce News
• May 2021 – Present
  Co-Founder
  eCommerceCoach
• Oct 2020 – Present
  Executive Partner
  Pomaikai Comunicación
• Jun 2017 – Present
  Managing Partner
  BigData Magazine
• Jun 2017 – Present
  Managing Partner
  CyberSecurity News

My Digital Journey:

• His entry into the digital world began in 2011 when he worked for a logistics magazine. At that time, he started noticing how logistics saw an opportunity for growth in e-commerce.

My Pioneer Journey:

• Co-founder of Icom News in 2012, a media outlet specializing in e-commerce, which has covered and documented the growth of e-commerce from its early days.

Featured in the Books:

Patricia Jebsen

• Full Name: Patricia Jebsen
• LinkedIn: Click here

Profile Summary:

Patricia Jebsen is an experienced advisor and board member with a solid track record in various business areas. She currently holds multiple leadership roles in renowned companies across Latin America.

As a Business Advisor at Seeds, she contributes her extensive experience to guide the company’s growth and business strategy, supporting key decision-making for sustainable development.

As an Omnichannel Board Advisor at Coppel Mexico and Coppel Argentina, she brings her deep knowledge of omnichannel strategies to help Coppel strengthen its presence in both the Mexican and Argentine markets. Her focus is on enhancing the customer experience through the integration of digital and physical channels.

Additionally, she has been a Board Member at Chatcenter since September 2023. In this role, she actively participates in strategic decision-making to drive growth and innovation in the company, which specializes in customer communication and support solutions.

She is also a Board Member at CUIDARLOS, where she contributes her expertise to support the organization’s mission, which focuses on providing care and health services to the elderly and dependent individuals.

Patricia Jebsen is recognized for her ability to lead in complex environments, her strategic focus on omnichannel strategies, and her skill in driving business innovation and growth. Her role as an advisor and board member positions her as a key figure in the development of successful business strategies across various industries.

Companies and Positions:

• Aug 2024 – Present
  Business Advisor
  Seeds
• Jun 2024 – Present
  Omnichannel Board Advisor
  Coppel Mexico
• Jan 2024 – Present
  Omnichannel Board Advisor
  Coppel Argentina
• Sept 2023 – Present
  Board Member
  Chatcenter
• Sept 2023 – Present
  Board Member
  CUIDARLOS

My Digital Journey:

• Her first approach to digital commerce was in 2004 when she worked at Mercado Libre. Before that, her first work email and Amazon purchase date back to 1997 and 1999, respectively.

My Pioneer Journey:

• She led the expansion of e-commerce at Falabella and was one of the pioneers in integrating traditional retail with digital commerce in Latin America.

Featured in the Books:

• The E-commerce Boom
• The Transformation of Large Retailers
• The M-Commerce Revolution

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Pablo Altamira

• Full Name: Pablo Altamira
• LinkedIn: Click here

Profile Summary:

Pablo Altamira is an experienced advisor with a solid track record in the e-commerce industry. Throughout his career, he has proven to be a highly skilled professional, specializing in e-commerce and entrepreneurship.

Since 2019, he has held the position of Country Manager at Producteca Mexico, where he has been instrumental in the company’s development and expansion in the Mexican market. Previously, he held the same role at Producteca Argentina, successfully leading operations in the country and consolidating the company’s position in the local market.

In addition to his management experience, he has served as the eCommerce Program Coordinator at Digital House, a renowned educational institution focused on technology and innovation. In this role, he contributed to training new talent in the field of e-commerce.

He is also an entrepreneur, having co-founded two companies before joining Producteca. He co-founded EmprendING, a platform dedicated to fostering entrepreneurial spirit. Earlier, in 2009, he co-founded Parsimotion, a company focused on technological solutions for e-commerce.

With a combination of experience in leadership, education, and entrepreneurship, Pablo Altamira has made a significant impact on the e-commerce industry in Latin America.

Companies and Positions:

• Dec 2019 – Present
  Country Manager
  Producteca Mexico
• Jan 2015 – Nov 2019
  Country Manager
  Producteca Argentina
• Jan 2017 – Dec 2019
  eCommerce Program Coordinator
  Digital House
• May 2011 – Dec 2017
  Co-Founder
  EmprendING
• Jan 2009 – Dec 2014
  Co-Founder
  Parsimotion

My Digital Journey:

• His first encounter with technology was in the 1980s, using a Commodore 128. Later, he decided to venture into the digital world, starting in the e-commerce sector in 2007.

My Pioneer Journey:

• Pablo was one of the founders of Producteca, a digital solution that allows retailers to manage their presence across multiple e-commerce platforms, helping to optimize and automate multichannel commerce.

Featured in the Books:

• The E-commerce Boom
• The Development of Super Apps and the Links that Connect the Commercial Chain
• The Marketplace Era

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Nicolás Valenzuela

• Full Name: Nicolás Valenzuela
• LinkedIn: Click here

Profile Summary:

Nicolás Valenzuela is the Digital Commerce Manager at Cencosud S.A., the largest retail group in Latin America, where he leads the digital businesses of brands such as Jumbo, Easy, Disco, Blaisten, Vea, and Retail Media. Since taking on this role in October 2021, he has developed the digital unit with a focus on growth, profitability, customer experience, and digital transformation.

With over 15 years of experience in the internet and retail sectors, he has applied his expertise in e-commerce, marketing, data analysis, business strategy, and team management. In addition to his role at Cencosud, he is a professor for the Executive Program in e-Commerce for all of Latin America, held in collaboration with Mercado Libre, and a member of the Board of Directors of the Argentine Chamber of Electronic Commerce (CACE). His mission is to drive the development of digital commerce in the region with an innovative, creative, and results-oriented vision.

Nicolás Valenzuela stands out as a leader in the digital commerce field, with a solid track record in the development and management of businesses in the retail and internet sectors. His focus on innovation, creativity, and results positions him as a key figure in digital transformation and enhancing customer experiences in Latin America. With his extensive experience and skills in e-commerce, marketing, and data analysis, he continues to drive growth and competitiveness for companies in the region.

Companies and Positions:

• Oct 2021 – Present
  Digital Commerce Manager Argentina
  Cencosud S.A.
• Nov 2022 – Present
  Member Board of Directors
  CACE
• Aug 2019 – Jul 2022
  Leader of Digital Analytics Council Argentina
  AMDIA
• Mar 2021 – Oct 2021
  Director of Customer Experience for Argentina, Paraguay, Uruguay, and Bolivia
  VTEX
• Mar 2020 – Mar 2021
  Director of Customer Success
  VTEX

My Digital Journey:

• He has been immersed in the industry since its early days and witnessed the impact of the iPhone and mobile commerce as key factors in the growth of digital channels.

My Pioneer Journey:

• He was a pioneer in integrating data-driven culture within companies, driving the adoption of data and logistics as key enablers for e-commerce growth.

Featured in the Books:

• The M-Commerce Revolution
• The Data Revolution in the Big Data Era
• Fulfillment, Logistics, and Last-Mile Challenges

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Nicolás Tejerina

• Full Name: Nicolás Tejerina
• LinkedIn: Click here

Profile Summary:

Nicolás Tejerina is a prominent leader in the digital classifieds sector in Latin America, with over 25 years of industry experience. Since July 2024, he has been serving as an advisor after a successful career as an executive at Navent and, more recently, at Grupo QuintoAndar.

Until July 2024, he held the position of General Manager of Classifieds at Grupo QuintoAndar, the leading real estate ecosystem in Latin America. In this role, he led the group’s classifieds business, headquartered in Buenos Aires, employing over 800 people and operating renowned brands across the region, such as Zonaprop, Inmuebles24, Vivanuncios, Imovelweb, Urbania, Adondevivir, and Plusvalía.

Before his role at QuintoAndar, he was Co-Founder and CEO of Navent, a classifieds platform he led until 2022. During this time, he also served as the company’s Chairman. Under his leadership, Navent grew exponentially, expanding to seven key markets, including Argentina, Brazil, and Mexico, through the creation of new brands and strategic acquisitions. He led the raising of over $150 million in capital and the integration of 17 brands, solidifying Navent as a benchmark in the digital real estate sector in the region.

Throughout his career, he established strong partnerships with renowned tech funds such as Tiger Global and Riverwood Capital, contributing to Navent’s growth and expansion. In recognition of its leadership position, the company was recently acquired by QuintoAndar, headquartered in Brazil and operating in five other Latin American countries.

Previously, he served as CEO of Bumeran.com from 2006 to 2010, where he laid the foundation for what would later become Navent. His strategic vision and ability to lead multicultural teams have been key in his contributions to developing platforms that facilitate property buying and selling and property search for millions of users in the region.

Companies and Positions:

• Jul 2024 – Present
  Advisor and on Sabbatical
  Ex: Navent and QuintoAndar
• Jan 2022 – Jul 2024
  Classifieds General Manager
  Grupo QuintoAndar
• Jan 2010 – Jan 2022
  Co-Founder & CEO
  Navent
• 2010 – Dec 2021
  Chairman
  Navent
• Jan 2006 – Dec 2010
  CEO
  Bumeran.com

My Digital Journey:

• His first encounter was with a Commodore 64 in primary school.

My Pioneer Journey:

• Founder of Boomerang, a pioneering job platform during the early era of marketplaces in Latin America.

Featured in the Books:

• The Entrepreneurial Ecosystem and the Drive for New Initiatives
• The Era of Marketplaces
• From the Dot-Com Boom to the Dark Ages

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Nicolás Gore

• Full Name: Nicolás Gore
• LinkedIn: Click here

Profile Summary:

Nicolás Gore is an expert with extensive experience in eCommerce platforms, focusing significantly on projects in Argentina and South America. He has vast expertise in selling and managing eCommerce solutions, serving various industries and verticals in both B2C and B2B markets. He specializes in creating and implementing Multi-Channel and Omni-Channel solutions.

Throughout his career as a consultant, he has played a key role in helping numerous companies achieve digital transformation and open their online sales channels.

In his current role as VP Client Partner & Growth at Valtech, he leads client partnerships and growth strategies, ensuring that clients achieve their business objectives through effective eCommerce and digital transformation solutions.

As Director of Commerce Enablement, he was responsible for enabling commerce capabilities within the organization, driving the adoption of innovative eCommerce practices and technologies.

At Lyracons, as Commercial Director, he managed commercial strategies, expanding the company’s market presence and enhancing its service offerings in the eCommerce sector.

Additionally, as part of CACE, he contributed to the development and regulation of eCommerce platforms in Argentina, working closely with industry players to promote best practices and innovation.

As a founding partner, he played a crucial role in establishing Semexpert, a company dedicated to providing specialized eCommerce solutions and consultancy services. Nicolás Gore’s expertise in eCommerce, combined with his hands-on experience in various leadership roles, positions him as a valuable asset to drive digital transformation and achieve commercial success in online sales.

Companies and Positions:

• Apr 2022 – Present
  VP Client Partner & Growth
  Valtech
• Apr 2022 – Nov 2023
  Director of Commerce Enablement
  Valtech
• Aug 2019 – Apr 2022
  Commercial Director
  Lyracons – eCommerce Solutions
• Jan 2015 – Apr 2022
  Commission Director of eCommerce Platforms
  Argentine Chamber of Electronic Commerce (CACE)
• Jan 2007 – Oct 2019
  Founding Partner
  Semexpert

My Digital Journey:

• His first encounter with digital technology was in 2006 when he started working with Google Adwords. This moment connected him to the digital ecosystem, marking the beginning of his career.

My Pioneer Journey:

• He was one of the pioneers in adopting mobile commerce in Latin America and led multiple eCommerce projects in the region.

Featured in the Books:

• The Revolution of M-Commerce
• The Boom of E-Commerce
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Mario Miranda

• Full Name: Mario Miranda
• LinkedIn: Click here

Profile Summary:

Mario Miranda is a prominent executive in the eCommerce and digital operations sector in Latin America. Since April 2023, he has been serving as Co-CEO and Chief Revenue Officer (CRO) at Infracommerce Latam, where he has been instrumental in the company’s expansion and consolidation in the regional market.

Prior to his current role, he was the CEO and founder of Ecomsur. Under his leadership, Ecomsur became a leading company in eCommerce solutions, offering comprehensive services to businesses across various sectors in Latin America.

Simultaneously, he also served as Director at Neosur Chile, where he drove the company’s digital and operational strategy.

Previously, he was IT & Operations Manager at Refax Chile S.A., managing technology and operations projects that significantly improved the company’s efficiency and capacity.

His professional journey began as a Senior Consultant at Accenture. At Accenture, he developed expertise in business and technology consulting, working with high-profile clients to improve their processes and operating systems.

Mario Miranda has a strong and diverse career, standing out for his leadership, innovation, and ability to drive company growth in the dynamic eCommerce and digital landscape in Latin America.

Companies and Positions:

• Apr 2023 – Present
  Co-CEO & CRO
  Infracommerce Latam
• Nov 2011 – Apr 2023
  CEO & Founder
  Ecomsur
• Nov 2011 – Dec 2015
  Director
  Neosur Chile
• Nov 2009 – Oct 2011
  IT & Operations Manager
  Refax Chile S.A.
• Jun 2003 – Nov 2009
  Senior Consultant
  Accenture

My Digital Journey:

• His introduction to the digital ecosystem occurred in 2000 when he was assigned the development of a website for an auto parts company in Chile. This project was the turning point that led him to understand the difference between a website and an online sales channel.

My Pioneer Journey:

• Founded Infracommerce, helping companies sell online and developing a robust digital commerce infrastructure for various brands in Latin America.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Entrepreneurial Ecosystem and the Drive for New Initiatives
• The Era of Marketplaces

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Mario Contreras

• Full Name: Mario Contreras
• LinkedIn: Click here

Profile Summary:

Mario Contreras is a distinguished Computer Engineer with thirty years of experience in IT and systems and twenty-four years dedicated to managing eCommerce projects. Throughout his extensive career, Mario has developed a dual profile, combining commercial and technical skills that allow him to lead eCommerce projects with a comprehensive and effective vision.

Since August 2023, Mario has been serving as eCommerce Manager at Distrinando S.A., where he has implemented innovative strategies to improve customer experience and optimize online business operations. Before this role, he held the same position at López Hnos from July 2022 to July 2023, and at Newsan from October 2021 to June 2022.

At Newsan, Mario was also eCommerce Manager for Motorola Argentina between May 2021 and September 2021, demonstrating his ability to manage and enhance the online sales of a globally recognized brand. Prior to this, he was General Director at Tugarage.com from December 2015 to April 2021, where he led the platform’s growth and consolidation in the market.

Mario’s career is characterized by his constant professional improvement and his ability to adapt to new trends and technologies in eCommerce. His capacity to understand both technical and commercial aspects enables him to design and implement strategies that not only boost sales but also improve operational efficiency and customer satisfaction.

With a strategic vision and results-oriented approach, Mario Contreras is a leader in the field of eCommerce, capable of leading high-performance teams and executing successful projects that contribute to the growth and digital transformation of the companies he works with.

Companies and Positions:

• Aug 2023 – Present
  eCommerce Manager
  Distrinando S.A.
• Jul 2022 – Jul 2023
  eCommerce Manager
  López Hnos
• Oct 2021 – Jun 2022
  eCommerce Manager
  Newsan
• May 2021 – Sep 2021
  eCommerce Manager Motorola Argentina
  Newsan
• Dec 2015 – Apr 2021
  General Director
  Tugarage.com

My Digital Journey:

• His career began in 1999 selling computers online for IBM. He was a pioneer in Latin American eCommerce during the dot-com bubble.

My Pioneer Journey:

• Led eCommerce at IBM in its early days in Argentina, adapting to online sales and addressing challenges related to infrastructure and payments.

Featured in the Books:

• The E-Commerce Boom
• From the Dot-Com Boom to the Dark Ages
• The Development of Super Apps and the Links Connecting the Commercial Chain

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Mario Colla

• Full Name: Mario Colla
• LinkedIn: Click here

Profile Summary:

Mario Colla is an entrepreneur with a solid background in business management, technology, eCommerce, and international business. He is the co-founder of SearchMindAI, a company providing conversational commerce solutions, and TiendaMIA.com, a LogTech firm specializing in cross-border eCommerce with more than 400 employees across 11 countries. Under his leadership, TiendaMIA has positioned itself as a benchmark in the sector, offering consumers efficient and secure access to international products.

He has also been a mentor and entrepreneur at Endeavor, and in 2023, he joined the Board of Directors of this prestigious organization, where he continues to support entrepreneurs on their path to success. Previously, he was the CEO of Gproxy Inc., an eCommerce factory acquired by Oracle in 2012. His experience in this role and others, such as owner of a mobile device eCommerce business and Country Manager for Latin America at France Telecom, has allowed him to accumulate extensive knowledge in international business management and eCommerce.

Currently, he holds the position of Chief Strategy Officer at SearchMindAI and remains Chairman of the Board and co-founder of TiendaMIA, where he continues to drive innovation and growth in global eCommerce.

Companies and Positions:

• Sep 2023 – Present
  Member of the Board of Directors
  Endeavor
• Nov 2012 – Present
  Mentor
  Endeavor
• Mar 2023 – Present
  Chief Strategy Officer
  SearchMindAI
• Sep 2019 – Present
  Chairman of the Board & Co-Founder
  TiendaMIA WorldMIA Xipron Inc.
• Jan 2014 – Sep 2019
  CEO
  TiendaMIA WorldMIA Xipron Inc.

My Digital Journey

His first digital experience was in 1983 with an Apple II. In 1993, he discovered the internet, which led him to start a digital services provider​.

My Pioneer Journey

Founder of Multired in Uruguay, one of the first eCommerce platforms and internet service providers in the region​.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The E-Commerce Boom
• From the Dot-Com Boom to the Dark Ages

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Mariano Oriozabala

• Full Name: Mariano Oriozabala
• LinkedIn: Click here

Profile Summary:

Mariano Oriozabala is a prominent specialist in Digital Commerce, both in B2C and B2B, with an impressive career in the e-commerce industry in Latin America. His career began in 2001 at Altocity.com, where he focused on business development, marking the start of his path in e-commerce.

In 2007, he co-founded the first e-commerce agency in Argentina, a milestone in his career and in the industry in the country. One of the first projects he led was the implementation of the Magento platform in its 1.1 version, achieving success stories such as Prune and the creation of TiendaMovistar.

Over the next six years, he worked on designing online strategies and implementing them on Magento for renowned clients such as Tigo, Farmacity, Siman, La Curacao, Frávega, Carrefour, Derco, Vitamina, among others. In 2013, he decided to return to offering Full E-Commerce solutions, adding Management and Online Marketing services under an innovative Revenue Share model, migrating to the VTEX platform implementation, and becoming a strategic partner to his clients with a B2B2C vision.

Since then, he has worked on the launch and execution of digital strategies for iconic brands such as Topper, Ricky Sarkany, Arredo, Unilever, Samsonite, La Martina, Crocs, FarmaOnline, The North Face, Vans, DIA, Asics, among others, across various countries in Latin America.

Currently, he serves as CEO of Infracommerce LATAM, leading operations in nine countries: Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay, and Panama.

Throughout his career, he has been a key player in changing consumption patterns throughout Latin America, alongside his Infracommerce team, carrying out e-commerce implementation for the best brands in the world in the region, such as Nike, H&M, Hugo Boss, Asics, among others.

Companies and Positions:

• Dec 2023 – Present
  CEO
  Infracommerce LATAM
• Aug 2012 – Dec 2023
  CEO
  Infracommerce Argentina
• Feb 2007 – Aug 2012
  Commercial Director
  Infracommerce
• Apr 2001 – Feb 2007
  Business Development
  Altocity.com
• Aug 1997 – Feb 2001
  Head of Mall & Marketing Assistant
  Bahía Blanca Plaza Shopping

My Digital Journey:

• He started his internet journey in school during the 90s, using search engines like Altavista. Later, he worked in e-commerce for shopping malls and at his first agency, Brandlive.

My Pioneer Journey:

• Mariano was a pioneer in Argentina with Altocity.com, the country’s first e-commerce platform that offered a virtual tour to explore products in a shopping center. This experience was innovative and visionary for its time.

Featured in the Books:

• The E-Commerce Boom
• The Era of Marketplaces
• The Transformation of Major Retailers

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Mariano Cabrera Lanfranconi

• Full Name: Mariano Cabrera Lanfranconi
• LinkedIn: Click here

Profile Summary:

Mariano Cabrera Lanfranconi is a prominent professional in marketing and advertising, with a career that has positioned him as a leading figure in Bolivia. He is the co-founder and CMO of Grupo Hemisferios, the first marketing outsourcing HUB in the country, where he has led initiatives that have driven the growth and transformation of major national and international brands such as 3M, Yanbal, Aseguradora Fortaleza, Banco Económico, Fexpocruz, Tigo, and Viva, among others.

In addition to his work in the corporate world, he is dedicated to empowering entrepreneurs, freelancers, and professionals in building strong and profitable personal brands. Through his consultancy, coaching, and mentoring, he uses his vast experience to help others live off their personal brand, providing them with the tools needed to stand out in the market.

His passion for education has led him to become an active mentor and educator, teaching and developing programs at various universities and institutions.

Since 2018, he has served as Co-Founder & CMO of Grupo Hemisferios. Additionally, he is a Startup Mentor at Santa Cruz Innova and Co-Founder of the Bolivian Association of E-Commerce, where he continues to contribute to the growth of the digital ecosystem in Bolivia.

He is also the Director and Blogger at Marianocabrera.com, a platform where he shares his knowledge on marketing, advertising, and social media. As a speaker, he has participated in numerous events, sharing his expertise in these areas and inspiring and educating thousands of people.

Mariano Cabrera Lanfranconi is recognized for his ability to drive change and growth, both in established companies and entrepreneurs, using his marketing expertise and passion for education to make a significant difference in every project he undertakes.

Companies and Positions:

• Sept 2018 – Present
  Co-Founder & CMO
  Grupo Hemisferios
• Sept 2020 – Present
  Startup Mentor
  Santa Cruz Innova
• Jan 2020 – Present
  Co-Founder
  Bolivian Association of E-Commerce
• Sept 2014 – Present
  Director & Blogger
  Marianocabrera.com
• Jan 2010 – Present
  Speaker
  Marketing, Advertising & Social Media

My Digital Journey:

• Mariano started his digital journey in the 90s, passionate about video games, which led him to digital marketing. He was one of the pioneers in Bolivia, driving the digital ecosystem in the region.

My Pioneer Journey:

• He led the development of eCommerce in Bolivia, especially in the marketing and retail sectors, contributing to the growth of the local digital ecosystem.

Featured in the Books:

• The Entrepreneurial Ecosystem and the Boost of New Initiatives
• The Boom of E-Commerce
• The M-Commerce Revolution

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

María Mujica

• Full Name: María Mujica
• LinkedIn: Click here

Profile Summary:

María Mujica is a leader in digital transformation and e-commerce in Latin America with a distinguished career at Mondelez International. Since 2020, she has served as Vice President of eCommerce for Latin America at Mondelez, driving digital acceleration in the region.

Additionally, since 2019, she has been serving as a Pro Bono Ambassador for Latin America at the Global Institute of Experienced Entrepreneurship (GIEE), supporting entrepreneurship and innovation across the continent. Previously, she led marketing and eCommerce transformation in Latin America as Director of eCommerce & Marketing Transformation at Mondelez.

Until 2019, she held the role of Chief Marketing Officer (CMO) for Latin America and eCommerce Leader for the region, strengthening the company’s digital presence. Prior to that, she co-led the innovative Fly Garage project, an initiative to expand Mondelez’s digital commerce in Latin America, multiplying results tenfold in three years.

María Mujica stands out for her focus on unlocking the potential of teams, fostering a culture of continuous learning and adaptability in an environment of accelerated growth. Her over ten-year career in digital transformation includes three major changes driven with high-performance teams: product innovation (Fly Garage), digital communication (Digital Accelerator), and scaling digital commerce.

Companies and Positions:

• Nov 2020 – Present
  VP eCommerce Latin America
  Mondelez International
• Nov 2019 – Present
  Ambassador Latin America – Pro Bono
  GIEE Global Institute of Experienced Entrepreneurship
• Nov 2018 – Nov 2020
  Director eCommerce & Marketing Transformation Latin America
  Mondelez International
• Oct 2017 – Nov 2019
  CMO Latin America & eCommerce Leader LA
  Mondelez International
• Jul 2012 – Nov 2019
  Co-Leader Fly Garage @ Mondelez
  Fly Garage @ Mondelez

My Digital Journey:

• Started in digital in 2011 at Kraft, when she witnessed a radical shift in mobile usage in mass consumption.

My Pioneer Journey:

• At Mondelez, she led the adoption of a mobile-first approach in marketing.

Featured in the Books:

• The M-Commerce Revolution
• The Era of Marketplaces
• The Development of Super Apps and the Links That Connect the Commercial Chain

• Watch the Podcast video on YouTube
• Listen to the interview on Spotify

Marcelo Galperín

• Full Name: Marcelo Galperín
• LinkedIn: Click here

Profile Summary:

Marcelo Galperín is a prominent entrepreneur and technology leader with more than three decades of experience in creating and leading innovative projects. He is currently the Co-Founder and CEO of VirtualSeller.com, a company focused on transforming the virtual selling experience through advanced technological solutions, establishing itself as a key player in the sector.

Since 2000, Marcelo has also led Virtual Company Services, a company he founded to offer business digital services designed to optimize efficiency and corporate connectivity. His strategic vision has allowed the firm to remain in constant growth and evolution.

At the start of his career, he was a co-founder and CTO of MercadoLibre.com, where he played a key role in the creation and development of the leading e-commerce platform in Latin America. His focus on technological innovation was crucial to the company’s initial success. Previously, he worked as CTO at SADESA, where he led the modernization of the company’s technological systems, marking the beginning of his career in information technology.

Throughout his career, he has demonstrated a remarkable ability to identify opportunities and lead projects that generate a positive impact in the market. His experience and vision position him as a reference in the business and technology fields.

Companies and Positions:

• Jan 2012 – Present
  Co-Founder & CEO
  VirtualSeller.com
• Oct 2000 – Present
  Founder
  Virtual Company Services
• Jun 1999 – Aug 2000
  Co-Founder & CTO
  MercadoLibre.com
• Jul 1992 – Jul 1999
  CTO
  SADESA

My Digital Journey:

• His introduction to technology began when his father brought home an Apple II in 1984, a pivotal moment that inspired him to program in Basic.

My Pioneer Journey:

• He played a central role at Sadesa and later became one of the founders of Mercado Libre, driving early global connections and key technologies like VPN.

Featured in the Books:

• Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Era of Marketplaces
• The E-Commerce Boom

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Lorena Díaz Quijano

• Full Name: Lorena Díaz Quijano
• Linkedin: Click here

Profile Summary:

Lorena Díaz Quijano is a distinguished speaker, consultant, and mentor specializing in the development of agile and digital talent and leaders. Since September 2010, she has worked as an independent professional, offering her expertise in digital transformation and the development of digital skills through her platform and online courses.

Since December 2022, Lorena has served as a Design Thinking trainer for the MBA program at the University of Buenos Aires (UBA), where she teaches practical and theoretical knowledge to future leaders in digital business. Additionally, she has been a member of the Board of Vital Voices since 2009, contributing to the empowerment of women worldwide.

Between August 2017 and October 2023, Lorena was key in the creation and development of the Digital Talent Program at Digital House Coding School, helping companies design and prepare for digital transformation. She also co-founded the Digital Acceleration Program at the eCommerce Institute, where she promoted digital acceleration through education and skills development.

Lorena holds a strong academic background with a degree in Tech Entrepreneurship from Stanford University and Masters in Communication, Psychology, and Coaching. Her experience spans over 20 years in the digital industry, having been a consultant for the Inter-American Development Bank (IDB) and Argentina’s Digital Agenda, as well as for the development of e-commerce in SMEs in Costa Rica.

Previously, she led as Executive Director of the Argentine Chamber of Electronic Commerce (CACE), where she co-organized Ecommerce Day and developed initiatives such as CyberMonday and HotSale in Argentina.

Companies and Positions:

• Sep 2010 – Present
  Consultant and Mentor in Talent Development and Agile, Digital Leaders
  Independent Professional
• Dec 2022 – Present
  Design Thinking Trainer for MBA
  University of Buenos Aires (UBA)
• 2009 – Present
  Board Member
  Vital Voices
• Aug 2017 – Oct 2023
  Digital Talent Program
  Digital House Coding School
• Mar 2020 – Dec 2022
  Co-Founder Digital Acceleration Program
  eCommerce Institute

My Digital Journey:

• Entered the digital ecosystem in 2000 when she worked at deRemate and later at Mercado Libre.

My Pioneer Journey:

• Actively participated in the creation of the Argentine Chamber of Electronic Commerce and in implementing events such as Cyber Monday.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Arrival of Mass Events for Convenience
• The Entrepreneurial Ecosystem and the Promotion of New Initiatives

• Podcast YouTube-Part 1
• Podcast YouTube-Part 2
• Podcast Spotify-Part 1
• Podcast Spotify-Part 2

Lorena Comino

• Full Name: Lorena Comino
• Linkedin: Click here

Profile Summary:

Lorena Comino is a prominent professional in the field of full-cycle application design and development, with solid experience acquired in various software company projects. Since the beginning of her career, she has matured the idea that the SaaS (Software as a Service) model is the most cost-effective way to develop software, focusing on simplicity and ease of use, and solving specific problems with a differentiated service.

Combining her passion for entrepreneurship and her skills in IT, in 2010 she began her career as a tech entrepreneur, founding LinkSide SA in 2011. In 2014, she fully dedicated herself to the development of Facturante, a company that has experienced continuous growth since then.

She is the co-founder and CEO of Facturante, a platform specialized in electronic invoicing solutions, multichannel invoicing middleware, e-commerce invoicing, automation of tax receipts, and invoicing software integrated with AFIP for high volume.

Currently, she is also part of the Board of Directors of the Union of Commerce, Industry, and Production (UCIP) of Mar del Plata, where she contributes with her experience and strategic vision.

She is a member of the Board of Directors of the Argentine Chamber of Electronic Commerce (CACE), contributing her knowledge in the development and promotion of e-commerce in Argentina.

Additionally, she serves as the Deputy Director of the Atlantic Region in CACE, driving the growth of e-commerce in the region.

She has also been a member of the Board of Directors of the Association of Information and Communication Technologies of Mar del Plata (ATICMA), where she collaborated in the development and strengthening of the local tech sector.

Lorena Comino is recognized for her leadership abilities, her strategic vision in the development of technological solutions, and her commitment to growth and innovation in the e-commerce and technology sectors.

Companies and Positions:

• Jun 2011 – Present
  Co-Founder & CEO
  Facturante
• Nov 2023 – Present
  Board of Directors
  UCIP Mar del Plata
• Jan 2023 – Present
  Member Board of Directors
  Argentine Chamber of Electronic Commerce (CACE)
• May 2020 – Present
  Deputy Director of Atlantic Region
  Argentine Chamber of Electronic Commerce (CACE)
• Mar 2018 – Mar 2019
  Member Board of Directors
  ATICMA

My Digital Journey:

• Lorena started her digital journey in the 90s, when she began making her first online purchases on platforms like DeRemate and Mercado Libre. At first, there was a lot of distrust in online sales, but the evolution of e-commerce led her to become a pioneer in electronic invoicing.

My Pioneer Journey:

• As the founder of Facturante, Lorena drove the integration of electronic invoicing with payment methods, making this process more efficient and automated. Her career has positioned her as a key leader in the digital ecosystem.

Featured in the Books:

• The E-Commerce Boom
• The Transformation of Payment Methods
• The Entrepreneurial Ecosystem and the Promotion of New Initiatives

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Leonardo Álvarez

• Full Name: Leonardo Álvarez
• LinkedIn: Click here

Profile Summary:

Leonardo Álvarez is a visionary entrepreneur passionate about change and the constant search for opportunities to develop innovative solutions and business models on the Internet. Since 2002, he has been a key partner at Análoga, now known as Fenicio eCommerce, a leading cloud-based e-commerce platform in the Uruguayan market.

Under his leadership, Fenicio eCommerce has grown to become the leading e-commerce platform in Uruguay, with significant expansion in Latin America. The platform serves B2C retail businesses across various sectors, including fashion, electronics, home, furniture, and food, among others. Fenicio eCommerce supports more than 550 B2C stores in Uruguay, Chile, Peru, Paraguay, Mexico, and the Dominican Republic.

Currently, he leads Fenicio eCommerce’s business expansion in Latin America and the Caribbean, with a particular focus on the markets in Peru and Paraguay. His role includes strategic planning, market penetration, and establishing strong customer relationships to drive growth in these regions.

Leonardo Álvarez is also an influential figure in the digital economy sector. He serves as the director and general secretary of the Chamber of Digital Economy of Uruguay (CEDU), actively participating in initiatives to promote and educate about the e-commerce industry both in Uruguay and the region.

His extensive experience in e-commerce, digital transformation, and business development has equipped him with a unique set of skills in strategic planning, sales management, and market expansion. His commitment to innovation and excellence continues to drive the success and growth of the digital economy in Latin America.

Companies and Positions:

• Jan 2002 – Present
  Co-Founder
  Fenicio eCommerce
• Apr 2002 – Present
  Partner
  Fenicio eCommerce
• Mar 2002 – Present
  Commercial Director
  Fenicio eCommerce
• Jan 2002 – Jun 2020
  Commercial Director
  ANALOGA information.design
• Nov 1998 – Mar 2001
  Marketing Manager
  Isbel Telecomunicaciones

My Digital Journey:

• He began his journey into the digital world with computers like the TCA 90x and a Spectrum 32k, which sparked his interest in exploring technology from an early age.

My Pioneer Journey:

• Founder of several e-commerce platforms in Uruguay, with a focus on listening to the needs of retail and adapting technological solutions.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The E-Commerce Boom
• Fulfillment Challenge, Logistics, and the Last Mile

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Laureano Turienzo Esteban

• Full Name: Laureano Turienzo Esteban
• LinkedIn: Click here

Profile Summary:

Laureano Turienzo Esteban has built an impressive career in the retail world. Since January 2021, he has been the CEO of Retail News Trends, a platform dedicated to the latest trends in the retail sector. Simultaneously, since May 2019, he has served as the president and founder of the Spanish Retail Association (AER), demonstrating his commitment to the advancement and innovation in retail in Spain.

In May 2022, he founded the Ibero-American Retail Circle (CIR), expanding his influence and leadership in the retail sector at the Ibero-American level. Additionally, he took on the role of Director of the MBA Retail Program at EAE Business School, contributing significantly to the education and training of future business leaders.

Since June 2021, he has also collaborated with Forbes Spain as a Senior Contributor in Retail, providing in-depth analysis and perspectives on the sector. Laureano is known for his ability to deliver lectures, workshops, and seminars, both in-person and virtual, covering general and specialized topics for diverse audiences, including brands, institutions, and companies.

His services also include long-term consulting and the creation of detailed reports on global and sectorial trends. This consulting extends to a wide range of clients, including institutions, chambers of commerce, and governments, highlighting his ability to adapt and customize strategies and solutions based on the specific needs of each client.

Companies and Positions:

• Jan 2021 – Present
  CEO
  Retail News Trends
• May 2019 – Present
  President and Founder
  Spanish Retail Association (AER)
• May 2022 – Present
  President and Founder
  Ibero-American Retail Circle (CIR)
• Nov 2022 – Present
  Director of the MBA Retail Program
  EAE Business School
• Jun 2021 – Present
  Senior Contributor Retail Spain
  Forbes

My Digital Journey:

• His contact with the digital world began in the 1990s when he started observing the changes brought by technology in global commerce, highlighting the importance of trust in e-commerce as a fundamental barrier to its expansion.

My Pioneer Journey:

• He has been a leader in creating content and analysis about omnichannel retail and the unification of physical and digital commerce, being one of the biggest advocates of unified commerce as a key concept for the future of retail.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Revolution of M-Commerce
• The Transformation of Major Retailers

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Justo Abán

• Full Name: Justo Abán
• LinkedIn: Click here

Profile Summary:

Justo Abán is a distinguished professional with over 20 years of experience in developing and executing Digital Marketing and E-Commerce strategies. Throughout his career, he has demonstrated exceptional ability to build and lead commercial and marketing plans from scratch, manage teams, and optimize processes to improve customer experience and operational efficiency. He is recognized for his leadership, extensive knowledge, and execution skills.

Since March 2023, he has served as General Director at Pits2Go.com, a Zapata company. In this role, he leads the company’s overall strategy, overseeing all business and marketing operations. His leadership has been crucial in driving the growth and innovation within the company, ensuring excellence in the execution of eCommerce and digital marketing strategies.

At Habers Holding, he led e-commerce initiatives and digital transformation, as well as heading the marketing department. During his tenure, he implemented marketing automation strategies, customer experience (CX) personalization, and optimization of eCommerce platforms, resulting in a notable increase in sales and customer satisfaction.

At Multiplica, he was responsible for the global eCommerce strategy for Europe and LATAM. In this short but significant period, he developed and implemented digital marketing and UX/UI optimization plans, significantly improving the company’s presence and performance in the assigned markets.

At GNC, he led marketing and e-commerce strategies, optimizing searchandising, SEO, and anti-fraud systems. His holistic approach to customer experience and operational efficiency resulted in significant improvements in performance metrics and customer satisfaction.

During his time at Deportes Martí, he led omnichannel integration and e-commerce operations. He implemented innovative logistics schemes for eCommerce, including pick-and-pack layouts and last-mile strategies, as well as improving the Net Promoter Score (NPS) and CRM management.

Justo Abán is a recognized leader in digital marketing and e-commerce, with a career marked by his ability to innovate and execute strategies that transform businesses and generate outstanding results. His vision and experience make him a valuable asset for any organization looking to lead in the digital and eCommerce environment.

Companies and Positions:

• Mar 2023 – Present
  General Director
  Pits2Go.com, Zapata
• May 2021 – Feb 2023
  Director eCommerce, Digital Transformation & CMO
  Habers Holding
• Mar 2021 – Jun 2021
  Head of Global Ecommerce-Europe, LATAM
  Multiplica
• Jun 2020 – Jan 2021
  Director of Marketing and E-Commerce
  GNC
• Mar 2017 – Jun 2020
  Director of E-Commerce and Omnichannel
  Deportes Martí

My Digital Journey:

• His digital journey began in 1995, when he worked in Data Warehouse at Sir Bank Mexico, where he started implementing SQL and other analytical systems.

My Pioneer Journey:

• He was a pioneer in building one of the first price comparison sites in Mexico at My Alfred, paving the way for future e-commerce platforms.

Featured in the Books:

• The E-Commerce Boom
• The Age of Marketplaces
• The Development of Super Apps and the Links That Connect the Commercial Chain

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Juan Pablo Bruzzo

• Full Name: Juan Pablo Bruzzo
• LinkedIn: Click here

Profile Summary:

Juan Pablo Bruzzo is a prominent Argentine entrepreneur with a solid track record in the financial and technological sectors, with a particular focus on innovation in the fintech space. Throughout his career, he has co-founded and led several companies that have made a significant mark in their respective industries.

Since 2022, he has been the Co-Founder of Slice Token, an innovative company aiming to revolutionize the digital token market, enhancing access and the democratization of finance through blockchain technology.

Additionally, since 2013, he has been the Co-Founder and CEO of Moni Online, a fintech platform that has redefined access to credit and financial services in Latin America, offering flexible and accessible solutions to a traditionally underserved population by conventional banking.

Previously, he served as President of the Argentine Chamber of Fintech, where he drove the development of the fintech ecosystem in Argentina, promoting more inclusive regulations and fostering innovation and collaboration among industry players.

Before his entry into the fintech sector, he was Co-CEO of DineroMail, one of the first online payment platforms in the region, where he led the company’s regional expansion and its consolidation as a leader in electronic payments.

His early career was as Marketing Director of DeRemate.com, one of the first e-commerce platforms in Latin America, where he was key in building the brand and driving the exponential growth of the business in its early years.

Juan Pablo Bruzzo’s career is defined by his strategic vision and ability to lead innovative projects that transform industries, establishing him as a leader in the business and fintech ecosystem in the region.

Companies and Positions:

• Apr 2022 – Present
  Co-Founder
  Slice Token
• Mar 2013 – Present
  Co-Founder & CEO
  Moni Online
• Aug 2018 – Mar 2020
  President
  Argentine Chamber of Fintech
• Jul 2016 – Feb 2013
  CO-CEO
  DineroMail
• Aug 1999 – Jun 2006
  Marketing Director
  DeRemate.com

My Digital Journey:

• He started his digital journey in the 80s when his grandfather gave him a Spectrum 32K computer. Although this first experience was limited, it laid the foundation for his interest in technology.

My Pioneer Journey:

• He was employee number two at DeRemate, where he firsthand experienced the rise and fall of the dot-com era. His work at DeRemate and his passion for e-commerce led him to become a pioneer in this ecosystem.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• From the Dot-Com Boom to the Dark Ages
• The Age of Marketplaces

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Juan Martín Romero

• Full Name: Juan Martín Romero
• LinkedIn: Click here

Profile Summary:

Juan Martín Romero is a prominent executive in the field of ecommerce and business management in Argentina. Since 2022, he has held the position of Second Vice President at the Argentine Chamber of Ecommerce (CACE), where he contributes to the development and promotion of digital commerce in the country.

He has been a key figure at Frávega, one of the leading home appliances and technology chains in Argentina. He began his career at Frávega in 2013 as Director of Marketing and Ecommerce, a position he held until 2018. During this time, he led important marketing initiatives and the development of the company’s ecommerce platform. In March 2018, he was promoted to Managing Director, a role he continues to hold, managing the company’s global operations and driving growth and digital transformation strategies.

Before his time at Frávega, he developed a notable career at Nokia. He joined the company in 2008 as Marketing Manager for Southern Latin America. He was later promoted to Marketing and Service Director for the same region. During his time at Nokia, he focused on strengthening the brand and improving customer service in the region, significantly contributing to the company’s growth in the Latin American market.

With a strong background in marketing, ecommerce, and business management, Juan Martín Romero has established himself as an influential leader in the technological and commercial sector in Argentina, driving innovations and strategies that have left a lasting impact on every organization he has worked with.

Companies and Positions:

• Dec 2022 – Present
  Second Vice President
  Argentine Chamber of Ecommerce (CACE)
• Mar 2018 – Present
  Managing Director
  Frávega
• May 2013 – Feb 2018
  Marketing & Ecommerce Director
  Frávega
• Sept 2011 – Apr 2013
  CMO & Service Director LTA South
  Nokia
• Apr 2008 – Aug 2011
  Marketing Manager LTA South
  Nokia

My Digital Journey:

• His first digital experience was in 1999 with an online gaming project. Later, he worked at Nokia as a marketing manager, where the company had already started investing in digital media. His true foray into digital commerce came when he assumed the direction of ecommerce at Frávega.

My Pioneer Journey:

• He led Frávega’s digital transformation, growing the ecommerce share from less than 1% of sales to over 20%. His leadership was key to positioning the company as a reference in omnichannel and unified commerce.

Featured in the Books:

• The M-Commerce Revolution
• The Reconversion of Large Retailers
• The Development of Super Apps and the Links Connecting the Commercial Chain

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

José Fernando Díaz Melo

• Full Name: José Fernando Díaz Melo
• LinkedIn: Click here

Profile Summary:

José Fernando Díaz Melo is an Industrial Engineer with over 15 years of experience in the development and implementation of ecommerce strategies, digital marketing, e-learning, and customer experience. His specialization lies in the design and implementation of technological projects with financial valuation, which has allowed him to stand out in the sector.

He is the founder and CEO of Digiway, a leading company in digital solutions and ecommerce. Since January 2008, he has directed the company towards success, implementing innovative strategies and leading a high-performance team. He is also the founder of SuindOficial, another of his business initiatives.

Throughout his career, he has held important positions such as Country Manager at Navent and General Director for Colombia at Terra Networks. In these roles, he focused on project evaluation, strategic sales and marketing planning, and the implementation of ecommerce strategies for products and services.

He has also been an active member of the ecommerce community. He was a founder and board member of the Colombian Chamber of Ecommerce, and president of the Board of Directors of Digiway Corp. His leadership and vision have significantly contributed to the development of the sector in Colombia and the region.

With an exemplary professional career and a constant commitment to innovation and technological development, José Fernando Díaz Melo stands out as an influential leader in the ecommerce and digital technology sector.

Companies and Positions:

• Jan 2008 – Present
  Founder & CEO
  Digiway
• Nov 2019 – Present
  Founder
  SuindOficial
• Jan 2012 – Present
  Speaker
  ADEN Business School
• Jun 2013 – Dec 2015
  Country Manager
  Navent
• 2006 – 2008
  General Director Colombia
  Terra Networks

My Digital Journey:

• He began in 1988 with an Olivetti, which allowed him to explore basic programming and the use of technology in administrative processes.

My Pioneer Journey:

• He was a pioneer in the development of digital commerce in Colombia, helping to transform the retail sector through Terra and Telefónica.

Featured in the Books:

• The Era of Marketplaces
• The Reconversion of Large Retailers
• The Digital Takeoff: The Beginnings of Ecommerce in Ibero-America

• Watch the Podcast Video on YouTube
• Listen to the Interview on Spotify

Jose Acosta

• Full Name: Jose Acosta
• LinkedIn: Click here

Profile Summary:

Jose Acosta is a professional with international experience in both multinational companies and startups, specializing in ecommerce, business development, logistics, and general management. His career is marked by a passion for launching ventures and growing businesses.

Since March 2019, he has served as Head of eCommerce & Omnichannel at La Comer, where he leads the strategy to integrate the company’s online and physical operations, optimizing the customer shopping experience across multiple platforms.

Before joining La Comer, he co-founded Antzara.com, an ecommerce platform offering personalized products and services. In this startup, he applied his expertise to establish and expand the company’s online presence.

At the same time, he served as director of Pagamobil.com, a company focused on mobile payment solutions, where he was responsible for leading operations and growth strategies, emphasizing innovation in digital financial services.

Previously, he worked as Senior Director of eCommerce at Walmart Mexico and Central America. In this role, he was instrumental in developing and implementing strategies that strengthened Walmart’s online presence, significantly improving its ecommerce platform and logistical efficiency.

Jose Acosta is recognized for his ability to lead multidisciplinary teams and his skill in implementing innovative solutions that meet market demands and drive sustainable growth in the ecommerce sector and associated technologies. His approach is always at the forefront of innovation, continuously improving business processes to maximize efficiency and customer satisfaction.

Companies and Positions:

• Mar 2019 – Present
  Head of eCommerce & Omnichannel
  La Comer
• Oct 2015 – Feb 2019
  Co-Founder
  Antzara.com
• Feb 2016 – Nov 2018
  Director
  Pagamobil.com
• Mar 2014 – Aug 2015
  Sr. Director eCommerce
  Walmart Mexico and Central America
• Feb 2007 – May 2008
  Assistant Director of Strategy
  Wal-Mart Mexico

My Digital Journey:

• He began in traditional retail but joined DeRemate in 1999, launching operations in Mexico and being part of the team during the dot-com boom.

My Pioneer Journey:

• He played a key role in DeRemate’s expansion and in the growth of ecommerce in Mexico, becoming a pioneer in the digital ecosystem.

Featured in the Books:

• The Digital Takeoff: The Beginnings of Ecommerce in Ibero-America
• From the Dot-Com Boom to the Dark Ages
• The M-Commerce Revolution

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Jorge Defeo

• Full Name: Jorge Defeo
• LinkedIn: Click here

Profile Summary:

Jorge Defeo is a consultant specializing in Ecommerce and New Technologies and the founder of the agency RED CLOVER. As an Official VTEX Partner, he leads Ecommerce site implementations, providing strategic consulting in Digital Business.

Throughout his career, he has worked with several renowned companies. At Walmart Argentina, he served as Ecommerce and Technology Project Leader. At Tata Uruguay, he acted as a consultant and integrations developer. Additionally, he has provided consulting services to Newsan and led the development of B2B sites for Rapsodia, Baby Cotton, Caro Cuore, and Farmacias Vilela. In the B2C domain, he has developed sites for Akapol, Bodega Las Perdices, Bodega Luigi Bosca, Natural Life, Piñata, and Grimberg Dentales.

Jorge Defeo is known for his ability to integrate emerging technologies into ecommerce strategies, helping companies optimize their operations and adapt to the demands of the digital market. His focus on innovation and ability to lead teams in complex projects have positioned him as a reference in his field.

Companies and Positions:

• Mar 2019 – Present
  Associate Founder
  Red Clover Argentina
• Mar 2013 – Apr 2019
  Project Leader
  Walmart
• Apr 2011 – Apr 2013
  Functional Consultant / Project Leader
  Adonix Argentina
• Oct 2010 – Mar 2011
  Semi-Senior Consultant
  Open Solutions Argentina
• Apr 2010 – Oct 2010
  Semi-Senior Consultant
  Intersoft S.A.

My Digital Journey:

• His first digital interaction was with a Commodore 64 in the 90s, eventually evolving into his career in ecommerce.

My Pioneer Journey:

• Leader in ecommerce implementation at Walmart Argentina, where he was part of an innovative team that modernized the company’s digital platform.

Featured in the Books:

• The Ecommerce Boom
• The Transformation of Major Retailers
• The Fulfillment Challenge: Logistics and Last-Mile Delivery

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Jonatan Fasano

• Full Name: Jonatan Fasano
• LinkedIn: Click here

Profile Summary:

Jonatan Fasano is an experienced Commercial Manager with a solid track record in the internet industry. He is recognized for his skills in digital strategy, search engine optimization, mobile product development, marketing strategies, and digital marketing.

Since 2022, he has served as Head of Product at Walmart Connect México, where he leads the development and implementation of innovative digital products that optimize the customer experience and enhance the company’s e-commerce. Simultaneously, since 2021, he has held the position of Digital Director at Grupo América, directing the organization’s digital strategies to maximize its online presence and commercial performance.

Before his current role at Grupo América, he was Digital Commercial Manager at the same company, where he led various growth and digital transformation initiatives. Previously, he held the position of Digital Commercial Manager at UNO Medios, where he drove the development of successful digital commercial strategies.

His experience also includes his role as Commercial Director at Grupo VI-DA until 2015, where he oversaw commercial operations and significantly contributed to the company’s growth and expansion in the digital field.

Jonatan Fasano stands out for his strategic vision, results-oriented approach, and ability to lead multidisciplinary teams in high-impact projects. His extensive experience and skills in the digital field make him a key leader in the digital transformation and commercial growth of the organizations he has worked with.

Companies and Positions:

• Jan 2022 – Present
  Head of Product
  Walmart Connect México
• Feb 2021 – Present
  Digital Director
  Grupo América
• Sep 2017 – Feb 2021
  Digital Commercial Manager
  Grupo América
• Jan 2016 – Sep 2017
  Digital Commercial Manager
  UNO Medios
• Nov 2014 – Dec 2015
  Commercial Director
  Grupo VI-DA

My Digital Journey:

• He began his digital journey in the 1990s with a Talent computer, which he used to learn programming and explore the potential of technology.

My Pioneer Journey:

• He joined the Terra team, leading projects in the mobile area, making him a pioneer in mobile content management in Argentina.

Featured in the Books:

• The M-Commerce Revolution
• The Development of Super Apps and the Links Connecting the Commercial Chain
• The Entrepreneurial Ecosystem and the Boost of New Initiatives

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Joaquín Sosa

• Full Name: Joaquín Sosa
• LinkedIn: Click here

Profile Summary:

Joaquín Sosa is a software engineer passionate about developing outstanding web applications using the latest technologies. He is dedicated to architecture design and development research.

Currently, he works on solutions utilizing the JavaScript environment for frontend applications and .NET Core along with Azure for server architectures. Throughout his career, he has spent most of his time working on full-stack .NET applications. However, he is now focused on projects with React and AngularJS for the frontend and .NET Core WebApi, Azure, and EF for server-side applications.

In 2021, he co-founded Data4Sales, where he has led the company to success by focusing on innovative and effective market solutions.

During his time at Uruit, he managed the technology department, overseeing key projects and improving operational efficiency. Previously, as Lead Engineer, he led development teams, implemented advanced technological solutions, and mentored new talent. He started his journey at Uruit as a software engineer, developing fundamental technical skills and contributing to the success of multiple projects.

At Integer Holdings Corporation, he specialized in software, delivering robust solutions and maintaining high-quality standards in software development.

Joaquín Sosa is recognized for his dedication to work, his ability to lead teams, and his focus on developing innovative technologies that transform and improve web applications.

Companies and Positions:

• Aug 2021 – Present
  Co-Founder & CEO
  Data4Sales
• Jan 2021 – Jul 2021
  Information Technology Manager
  Uruit
• Aug 2016 – Dec 2020
  Lead Engineer
  Uruit
• Aug 2014 – Aug 2016
  Software Engineer
  Uruit
• Apr 2012 – Aug 2014
  Software Specialist
  Integer Holdings Corporation

My Digital Journey:

• His first digital experience was with a 486 computer in the 1990s, programming web pages, which led him to explore technologies like Dreamweaver.

My Pioneer Journey:

• Founder of Data Force, which uses artificial intelligence to optimize digital marketing in Uruguay.

Featured in the Books:

• The Entrepreneurial Ecosystem and the Boost of New Initiatives
• The Era of Marketplaces
• The Development of Super Apps and the Links Connecting the Commercial Chain

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Ingrid Briggiler

• Full Name: Ingrid Briggiler
• LinkedIn: Click here

Profile Summary:

Ingrid Briggiler is an entrepreneur and leader in the field of digital health in Argentina, committed to transforming the healthcare system through innovative and accessible technological solutions. With a clear vision of patients’ needs and a focus on creating value for all system stakeholders, she has founded and led multiple successful telemedicine initiatives.

Since 2022, she has been the Founder and CEO of Nuevo Método, her second telemedicine company, inspired by the challenges women face in regularly visiting their gynecologists from adolescence to old age. This experience motivated her to create a technological solution that facilitates and improves access to medical care for women, providing a more practical and cost-effective option.

Previously, she founded Llamando al Doctor, a pioneering telemedicine platform that enables patients to access medical consultations remotely. Initially serving as CEO, she continues her work as President of the company, focusing on its growth and expansion.

In addition to her entrepreneurial roles, since 2019, she has served as Vice President of the Argentine Chamber of Health and Technology (CASyT), working to promote the integration of advanced technology into the Argentine healthcare system to improve efficiency and the quality of medical care.

She has also shared her knowledge and experience as a Lecturer in the Entrepreneurship Training Chair at ITBA, inspiring future entrepreneurs to develop innovative solutions for contemporary challenges.

Ingrid Briggiler stands out for her ability to identify and translate real patient problems into useful, practical, and cost-effective technological solutions, establishing herself as a key figure in the evolution of the healthcare sector in Argentina.

Companies and Positions:

• Apr 2022 – Present
  Founder & CEO
  Nuevo Método
• Nov 2016 – Present
  Founder & President
  Llamando al Doctor
• Nov 2016 – Jun 2020
  Chief Executive Officer
  Llamando al Doctor
• Jan 2019 – Present
  Vice President
  Argentine Chamber of Health and Technology (CASyT)
• Mar 2018 – Aug 2020
  Lecturer in Entrepreneurship Training Chair
  ITBA

My Digital Journey:

• Her first digital experience was at age 16 in Santo Tomé, Santa Fe, when she began working on online projects writing articles, allowing her to explore the value of the internet and digital income from an early age.

My Pioneer Journey:

• As the founder of Llamando al Doctor, Ingrid developed one of the first telemedicine services in Argentina, anticipating the COVID era and making a significant impact by offering remote medical consultations to millions of people.

Featured in the Books:

• The Entrepreneurial Ecosystem and the Boost of New Initiatives
• The Development of Super Apps and the Links Connecting the Commercial Chain

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Ignacio José Echechiquia

• Full Name: Ignacio José Echechiquia
• LinkedIn: Click here

Profile Summary:

Ignacio José Echechiquia is a distinguished professional with extensive experience in customer experience management, CRM, product development, as well as marketing, direct sales, and loyalty programs.

Since 2021, he has been serving as Vice President of Customer Experience, CRM & Product at Aerolíneas Argentinas, where he has led key initiatives to enhance customer experience and optimize the airline’s CRM strategies and product development.

Previously, he was Vice President of Marketing, Direct Sales, and Loyalty at Aerolíneas Argentinas. In this role, he was responsible for strengthening the brand, driving sales through direct channels, and developing loyalty programs that increased customer loyalty to the airline.

Since 2022, he has also been a member of the Executive Board of the Argentine Chamber of E-Commerce (CACE), where he serves as Treasurer, contributing to the financial management of the organization and supporting the development of e-commerce in the country.

Before his time at Aerolíneas Argentinas, he was Regional Commercial Manager for Latin America at Telefónica. In this position, he led commercial strategies in the region, strengthening Telefónica’s presence in the Latin American market and managing key relationships with partners and clients.

Additionally, he held the position of Regional Manager of Online Sales, Online Marketing, Enterprises, Rewards, and Associates at Almundo. During his tenure, he boosted online sales and digital marketing strategies, developing rewards programs and partnerships that increased the reach and effectiveness of the company’s operations in the market.

Ignacio José Echechiquia is recognized for his strategic vision and his ability to lead multidisciplinary teams, always focusing on innovation and continuous improvement in customer experience and marketing and sales strategies.

Companies and Positions:

• Jan 2021 – Present
  VP Customer Experience, CRM & Product
  Aerolíneas Argentinas
• Dec 2019 – Dec 2020
  VP Marketing, Direct Sales & Loyalty
  Aerolíneas Argentinas
• Nov 2022 – Present
  Executive Board – Treasurer
  CACE
• May 2018 – Nov 2019
  Regional Commercial Manager for Latin America
  Telefónica
• Feb 2016 – Apr 2018
  Regional Manager of Online Sales, Online Marketing, Enterprises, Rewards, and Associates
  Almundo

My Digital Journey:

• His first digital experience was in the banking sector in the 90s, where he worked at Banco Río and participated in the development of self-management systems like Rio Line, one of the first home banking platforms.

My Pioneer Journey:

• He was a pioneer in the digitalization of banking services in Argentina, helping to develop self-management tools that facilitated access to online banking services.

Featured in the Books:

• The Development of Super Apps and the Links Connecting the Commercial Chain
• The Transformation of Payment Methods
• The Entrepreneurial Ecosystem and the Boost of New Initiatives

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Hernán Kazah

• Full Name: Hernán Kazah
• LinkedIn: Click here

Profile Summary:

Hernán Kazah is a prominent entrepreneur and leader in the world of technology and entrepreneurship. He is currently a Co-Founder and Managing Partner at KASZEK, one of the most influential venture capital firms in Latin America. In this role, he has been instrumental in identifying and supporting innovative startups in the region, contributing to the growth and development of the entrepreneurial ecosystem.

Before his current role, he co-founded MercadoLibre.com, one of the most important technology companies in Latin America. From March 2009 to June 2011, he served as Chief Financial Officer (CFO), overseeing the company’s finances during a period of significant expansion. Previously, he was Chief Operating Officer (COO), playing a crucial role in establishing and scaling the e-commerce platform.

His career in the business sector began at Procter & Gamble, where he worked as a Brand Manager starting in 1994. In this position, he developed skills in marketing and brand management that he later applied in his successful journey in entrepreneurship and technology.

Throughout his career, Hernán Kazah has demonstrated strategic vision and exceptional ability to lead teams and build innovative companies that create a significant impact in the Latin American market.

Companies and Positions:

• Jun 2022 – Present
  Co-Founder & Managing Partner
  KASZEK
• Mar 2009 – Jun 2011
  CFO & Co-Founder
  MercadoLibre.com
• Jul 1999 – Mar 2009
  COO & Co-Founder
  MercadoLibre.com
• Apr 1994 – Aug 1997
  Brand Manager
  Procter & Gamble

My Digital Journey:

• Hernán started with a Spectrum 64k and later, during his MBA at Stanford in 1997, discovered the potential of the internet, beginning his journey in the digital ecosystem.

My Pioneer Journey:

• As a co-founder of MercadoLibre in 1999, he drove the creation of one of the first and largest e-commerce platforms in Latin America.

Featured in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Era of Marketplaces
• The Entrepreneurial Ecosystem and the Boost of New Initiatives

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Gustavo Sambucetti

• Full Name: Gustavo Sambucetti
• LinkedIn: Click here

Profile Summary:

Gustavo Sambucetti is a professional with a strong academic background and extensive experience in e-commerce and business strategy.

With over 20 years of experience in building and leading teams, he has demonstrated his ability to drive growth and digital transformation in organizations. His e-commerce expertise spans more than a decade, holding key roles such as President of the Argentine Chamber of Electronic Commerce (CACE), Deputy Director of eCommerce at Walmart Argentina, and Country Manager of Agrupate.com.

Since December 2017, he has served as Institutional Director of CACE, where he continues to contribute to the development of e-commerce in Argentina. Previously, he was President of CACE, during which time he led strategic initiatives that positioned the chamber as a reference in the sector.

In parallel with his work at CACE, he is Director of GoForEcommerce, where he advises companies on the implementation and optimization of their e-commerce strategies, leveraging his extensive experience and vision of the digital market.

At Walmart eCommerce, he held the position of Deputy Director of eCommerce and previously served as eCommerce and Strategic Planning Manager. In these roles, he was responsible for the expansion and consolidation of Walmart Argentina’s online sales channel, leading strategic projects that drove growth and innovation within the company.

Gustavo Sambucetti is recognized for his leadership in the e-commerce industry and his ability to build and lead high-performance teams, always focusing on strategy and achieving outstanding results.

Companies and Positions:

• Dec 2017 – Present
  Institutional Director
  CACE
• Dec 2014 – Dec 2017
  President
  CACE
• Jun 2017 – Present
  Director
  GoForEcommerce
• Jan 2013 – Jun 2017
  Deputy Director of eCommerce
  Walmart eCommerce
• Jan 2008 – Dec 2012
  eCommerce and Strategic Planning Manager
  Walmart eCommerce

My Digital Journey:

• He began his digital experience in 2001 while working in consulting, observing how companies started adapting to e-commerce. He was part of the first wave of digitalization in Argentina.

My Pioneer Journey:

• He led the development of Walmart Argentina’s e-commerce, overcoming significant technological and cultural challenges in retail.

Featured in the Books:

• The Transformation of Large Retailers
• The Boom of E-Commerce
• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America

• Watch the Podcast on YouTube
• Listen to the Interview on Spotify

Guillermo Varela

• Full Name: Guillermo Varela
• LinkedIn: Click here

Profile Summary:

Guillermo Varela is a distinguished professional in the digital economy with a deep specialization in biotechnology, artificial intelligence, and the analysis, design, programming, and implementation of mobile applications. He has developed an impressive career, focusing on digital transformation and the integration of electronic payment solutions, digital evolution processes, and identity validation.

Since February 2018, he has served as President of the Chamber of the Digital Economy of Uruguay (CEDU), leading the entity in promoting and developing the digital economy in Uruguay. Under his leadership, CEDU has been a key player in creating policies that favor innovation and the digitalization of Uruguay’s economy.

Previously, he was a Director at Plexo, where he played a crucial role in strengthening the technological infrastructure for digital transactions between businesses and users, positioning Plexo as a key IT partner in various industries.

As CEO of HandSoft S.A. since August 2001, he led the company to market leadership, especially in mobile solutions and applied biotechnology platforms. Under his management, HandSoft S.A. expanded its global reach and became a pioneer in adopting emerging technologies.

In October 2012, Guillermo founded Yamp!, a company dedicated to creating innovative digital solutions, which he led until December 2017. Yamp! stood out for its focus on integrating artificial intelligence technologies into mobile applications for mass consumption.

From January 2008 to March 2014, he held the position of Director at Micropagos, where he implemented advanced solutions for electronic payment processing and played a key role in the digital transformation of the financial transaction sector.

Guillermo Varela’s career demonstrates a continuous commitment to innovation and the application of advanced technology in business and economic development. His leadership and vision have been essential in the adaptation and evolution of industries towards digitalization in Uruguay and beyond.

Companies and Positions:

• Feb 2018–Present: President, CEDU – Chamber of the Digital Economy of Uruguay
• Nov 2016–Sept 2023: Director, Plexo
• Aug 2001–Sept 2023: CEO, HandSoft S.A.
• Oct 2012–Dec 2017: Founder, Yamp!
• Jan 2008–Mar 2014: Director, Micropagos

Digital Self:

• His first contact with the digital world was in 1994, when he developed a catalog that aimed to be an e-commerce platform in Uruguay.

Pioneer Self:

• He founded his company Hof in 1999, specializing in mobile solutions long before the arrival of smartphones.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The M-Commerce Revolution
• The Development of Super Apps and the Links Connecting the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Guido Grinbaum

• Full Name: Guido Grinbaum
• LinkedIn: Click here

Profile Summary:

With more than 24 years immersed in Digital Disruptions, Guido Grinbaum specializes in founding and transforming startups into successful companies, establishing autonomous teams and internal processes that go beyond the founders. With a decade of marketing experience at Unilever and Pepsico, he has founded and contributed to several impactful startups, consolidating himself as a serial entrepreneur and a reference in the startup ecosystem.

He is a serial entrepreneur and founder of 16 successful Start-Ups:

• DeRemate.com: Part of the operations sold to La Nación and MercadoLibre in November 2005; the remaining operations were sold to MercadoLibre in 2008.
• Elliciton.com
• Baazee.com: Sold to eBay in June 2004.
• DineroMail: Participated in the sale in February 2006; later sold to PayU-Naspers in 2012.
• Dridco.com: Including ZonaJobs.com, DeMotores.com, ZonaProp.com, and ZonaCitas (Sold to Navent and Carsales.com-LatamAutos in December 2014).
• Covedisa: StarPhone, Club La Nación, Agrupate.com, and BonVivir.com (Sold to La Nación in July 2015).
• YOP: Brazilian app funded by Kaszek Ventures, Tiger Global, Rocketship.vc.
• YOPDev / YOPLabs
• Wabi Worldwide: Operations in 24 countries, partnered with TCCC, integrated into the Coca-Cola System in March 2023.
• BlockAcademy.ai
• POK.tech

Guido has invested as an Angel Investor in several startups over the past 22 years and is a Limited Partner in many of the most recognized venture capital funds.

He currently leads POK Proof of Knowledge, an initiative focused on the validation and certification of knowledge, fostering professional and academic development.

At CERTVA, he works on creating advanced solutions in verification and authentication, addressing critical challenges in digital security.

BlockAcademy is a platform dedicated to education and training in blockchain technologies. He directs the strategies and growth of this innovative academy.

YOPLabs, co-founded by him, focuses on the development of advanced applications and technological solutions, funded by recognized investment funds.

As Managing Partner of the Wabi Project at Amelay, he oversees the operations of this global initiative, which is integrated into the Coca-Cola System and operates in 24 countries.

Guido Grinbaum has repeatedly demonstrated his ability to drive innovation and create lasting digital legacies. His active involvement in these companies highlights his commitment to digital transformation and entrepreneurship.

Companies and Positions:

• Apr 2023–Present
  Co-Founder & Chairman
  POK Proof of Knowledge
• May 2024–Present
  Co-Founder
  CERTVA
• Mar 2022–Present
  Co-Founder & Chairman
  BlockAcademy
• Nov 2020–Present
  Co-Founder & Partner
  YOPLABS
• Nov 2020–Present
  Managing Partner – Wabi Project
  Amelay

Digital Self:

• He entered the digital world while working at Pepsi, and after several eBay-related experiences in the U.S., he decided to quit to create DeRemate in 1999.

Pioneer Self:

• As the founder of DeRemate, he led one of the first marketplaces in Latin America, achieving significant positioning in the region.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Era of Marketplaces
• From the Dot-Com Boom to the Darkness

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Gonzalo Begazo

• Full Name: Gonzalo Begazo
• LinkedIn: Click here

Profile Summary:

Gonzalo Begazo is a prominent entrepreneur and business leader with a strong track record in creating and leading innovative companies. He is the co-founder and CEO of Chazki, a leading last-mile logistics platform in Latin America that has transformed the way companies manage their deliveries by offering efficient and technologically advanced solutions.

In addition to his role at Chazki, he is an active member of YPO (Young Presidents’ Organization), a global network of business leaders where he shares his vision and experience with other prominent executives. He is also an Endeavor Entrepreneur, which has allowed him to collaborate with a network of high-impact entrepreneurs, driving growth and innovation in the region.

He has been recognized as a Young Global Leader by the World Economic Forum, an honor that highlights his influence and commitment to responsible leadership and creating a positive global impact.

Before founding Chazki, he served as Executive Vice President and CFO at Aje, one of the largest beverage multinationals in Latin America. In this role, he led the company’s financial strategy, contributing significantly to its expansion and consolidation in key markets.

Gonzalo Begazo is known for his ability to lead teams, drive innovation, and transform industries through technology and strategic management. His exemplary career positions him as one of the key figures in the Latin American business world, committed to sustainable development and economic growth in the region.

Companies and Positions:

• Dec 2014–Present
  Co-Founder & CEO
  Chazki
• Oct 2020–Present
  Member
  YPO
• Sept 2018–Present
  Endeavor Entrepreneur
  Endeavor
• Mar 2014–Present
  Young Global Leader
  World Economic Forum
• 2011–Dec 2015
  Executive Vice President, CFO
  Aje

Digital Self:

• His first digital experience was at 14 years old at Microsoft, where he was part of the team that launched the first Xbox and Halo.

Pioneer Self:

• Founder of Chaski, a company dedicated to solving the logistical challenges of e-commerce in Latin America.

Participates in the Books:

• The E-Commerce Boom
• Fulfillment Challenge, Logistics and Last Mile
• The Development of Super Apps and the Links That Connect the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Gloria Canales

• Full Name: Gloria Canales
• LinkedIn: Click here

Profile Summary:

Gloria Canales is a prominent executive with extensive experience in digital leadership, marketing, and category management in large corporations and startups. Her career spans over a decade, during which she has demonstrated exceptional skills in digital transformation, marketing strategy development, and business management.

Since March 2022, she has served as Chief Digital Officer at Coppel. In this role, she leads the company’s digital transformation, developing and implementing innovative digital strategies that have significantly improved customer experience and optimized internal operations. Her leadership has been key in positioning Coppel as a reference in digital technology usage in the retail sector.

Between March 2020 and February 2022, she was responsible for marketing strategies and the Prime program at Amazon. During her tenure, she drove successful marketing campaigns and enhanced the Prime program’s value proposition, resulting in a significant increase in membership and customer satisfaction.

At Amazon, she also served as General Manager and Category Leader for the Softlines (Fashion) business from August 2016 to March 2020. In this role, she was responsible for the strategy and execution of growth initiatives for the fashion category, leading to a notable increase in sales and the expansion of the product portfolio.

Prior to this, she was General Manager and Category Leader for the media business and new projects at Amazon. Her leadership in this role was crucial to the expansion of the media category and the implementation of new projects that broadened Amazon’s offering in the market.

Earlier, she co-founded Dafiti, one of the leading online fashion stores in Latin America. As General Director, she led the company’s launch and expansion strategy, establishing Dafiti as a key player in the fashion e-commerce sector in the region.

Gloria Canales is recognized for her ability to lead multifunctional teams, drive innovation, and develop strategies that generate sustainable growth. Her experience in both large corporations and startups has given her a unique and valuable perspective on managing digital businesses and e-commerce.

Companies and Positions:

• Mar 2022–Present
  Chief Digital Officer
  Coppel
• Mar 2020–Feb 2022
  Head of Marketing (CMO) and Prime Program
  Amazon
• Aug 2016–Mar 2020
  General Manager and Category Leader, Softlines Business (Fashion)
  Amazon
• Sept 2015–Aug 2016
  General Manager and Category Leader, Media Business and New Projects
  Amazon
• Jan 2012–Nov 2014
  Co-Founder and Managing Director
  Dafiti

Digital Self:

• Her digital journey began in 2004 when she lived in the United States, where she experienced an advanced e-commerce ecosystem. In 2009, upon returning to Mexico, she realized the lack of online offerings in the country.

Pioneer Self:

• Co-founder of Dafiti Mexico, Gloria was a pioneer in introducing online fashion and footwear sales in the country, a category that was met with skepticism at the time.

Participates in the Books:

• The E-Commerce Boom
• The Revolution of M-Commerce
• The Development of Super Apps and the Links That Connect the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Germán Quiroga

• Full Name: Germán Quiroga
• LinkedIn: Click here

Profile Summary:

Germán Quiroga is an experienced board member in several prominent companies across Latin America, with a particular focus on information technology, marketing, and e-commerce. Since August 2016, he has been a board member at GOAL Líneas Aéreas Inteligentes, a company known for implementing smart solutions for aviation.

In March 2017, he joined the board of Cobasi, contributing his expertise in digital strategies to strengthen the online presence of this leading pet products chain. Since December 2017, he has also been a board member at CENTAURO, the largest sports retailer in Brazil, where he has played a key role in integrating new technologies to improve consumer experience.

In June 2019, he joined the board of Kalunga S.A., a prominent office supplies and stationery company in Brazil, where he has promoted digital transformation and expanded e-commerce. Most recently, in April 2023, Germán was appointed to the board of Falabella Retail, one of the largest retail companies in Latin America, where his interest in marketing and e-commerce aligns with the company’s digital expansion vision.

Germán Quiroga is recognized for his ability to integrate innovative technological solutions into traditional business models, enhancing operational efficiency and customer experience across multiple sectors.

Companies and Positions:

• Aug 2016–Present
  Board Member
  GOAL Líneas Aéreas Inteligentes
• Mar 2017–Present
  Board Member
  Cobasi
• Dec 2017–Present
  Board Member
  CENTAURO
• Jun 2019–Present
  Board Member
  Kalunga S.A.
• Apr 2023–Present
  Board Member
  Falabella Retail

Digital Self:

• He studied electronic engineering in Brazil, and during his master’s program, he began developing websites. In 1994, he created the first e-commerce site in Brazil for Pão de Açúcar and Volkswagen, taking his first steps into digital commerce.

Pioneer Self:

• Co-founder of americanas.com, one of the first major e-commerce platforms in Brazil, solidifying his place as a pioneer in the region.

Participates in the Books:

• The Revolution of M-Commerce
• The E-Commerce Boom
• The Era of Marketplaces

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Gabriel Safirsztein

• Full Name: Gabriel Safirsztein
• LinkedIn: Click here

Profile Summary:

Gabriel Safirsztein is the founder of SouthAmerican Trendy Argentina, which includes Style Store and Swatch Argentina, as well as Senelford in Uruguay. These companies are dedicated to the distribution of affordable luxury international brands in Latin America. His professional career highlights his expertise in both online and offline retail business, as well as travel retail.

Since 2007, he has served as the General Director of Swatch Argentina, where he has led the brand’s expansion and consolidation in the Argentine market.

In 2020, he took on the role of Head of Ecommerce at StyleStore, strengthening the company’s digital presence and optimizing e-commerce strategies to improve the customer experience and increase sales.

Before these roles, he was the Business Manager at GH Pulseiras, where he managed various business and product development initiatives. His career in the fashion and luxury industry began as Commercial Director at Pierre Provence Paris in 1999, where he was in charge of commercial direction and market strategy development.

Gabriel Safirsztein has demonstrated an outstanding ability to lead and expand businesses in the affordable luxury and retail sectors in Latin America. His experience in both online and offline retail, along with his knowledge of the travel retail business, positions him as an innovative and strategic leader in his industry.

Companies and Positions:

• Jun 2007–Present
  General Director
  Swatch Argentina
• Mar 2020–Present
  Head of Ecommerce
  StyleStore
• Mar 2002–Dec 2006
  Business Manager
  GH Pulseiras
• Jun 1999–Feb 2002
  Commercial Director
  Pierre Provence Paris

Digital Self:

• Gabriel began his digital adventure with a Commodore 64 in the 80s, but his true foray into digital commerce came with Magento, and later with VTEX in 2012.

Pioneer Self:

• He was a pioneer in implementing VTEX in Latin America, overcoming numerous challenges and contributing to the development of e-commerce in the region.

Participates in the Books:

• The Era of Marketplaces
• The Transformation of Large Retailers
• The Development of Super Apps and the Links That Connect the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Gabriel González

• Full Name: Gabriel González
• LinkedIn: Click here

Profile Summary:

Gabriel González is a senior executive with a distinguished career in leadership positions across various areas such as commercial divisions, e-commerce, digital transformation, digital marketing, planning, and supply chain.

He has accumulated vast experience in strategic roles in major consumer goods, retail, and healthcare companies across Latin America, including countries such as Chile, Peru, Ecuador, Colombia, and Mexico.

His expertise focuses on designing and implementing value propositions and managing disruptive business strategies, focusing on long-term sustainability and short-term profitability. His leadership is distinguished by the formation of high-performance teams and excellence in management.

During his more than six years as Regional Director of Digital Business at FEMSA Salud, he was the architect of a deep digital transformation, focusing on omnichannel, personalization, and user experience, which strengthened the company’s presence in four key markets: Mexico, Chile, Colombia, and Ecuador.

In addition to his experience at FEMSA Salud, he consolidated his expertise in business management and efficient process and operations management during his time at Ripley in Chile and Peru, ensuring a positive and sustainable impact on growth and organizational culture.

Since 2024, he has been a member of the Board of Directors at Oneapp. In April 2024, he began working as an advisor at ActiveIT Consultores. Previously, he was a member of the Innovation Circle at ICARE Chile.

Companies and Positions:

• May 2024–Present
  Board Director
  Oneapp
• Apr 2024–Present
  Advisor
  ActiveIT Consultores
• Jun 2023–May 2024
  Member of the Innovation Circle
  ICARE Chile
• Jan 2018–May 2024
  Regional Director of Digital Business (CDO)
  FEMSA Salud
• 2014–2018
  Commercial & eCommerce Manager
  Ripley Peru

Digital Self:

• Gabriel entered the digital world in 2008, while working at Replay, where he was challenged to accelerate e-commerce. His interest in operations and logistics led him to be a pioneer in integrating logistics with e-commerce as a key piece in the value chain.

Pioneer Self:

• He led the implementation of Cyber Days in Chile, significantly contributing to large-scale e-commerce events and laying the foundation for the development of marketplaces and omnichannel.

Participates in the Books:

• The Era of Marketplaces
• The E-Commerce Boom
• Challenge Fulfillment, Logistics, and Last Mile

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Francisco De La Roza

• Full Name: Francisco De La Roza
• LinkedIn: Click here

Profile Summary:

Francisco De La Roza is an experienced executive with an extensive background in general management and supply chain operations. His career spans over two decades, marked by significant leadership roles in major retail and supply chain companies across Latin America.

He currently serves as General Manager of Supermercados Peruanos S.A., where he oversees the strategic direction and operational management of one of the leading supermarket chains in Peru. Under his leadership, the company has focused on improving customer experience, expanding market presence, and fostering sustainable growth through innovative retail strategies.

At Promart, he led the company as General Manager for nearly nine years. He was instrumental in transforming Promart into a leading player in the home improvement retail sector. His management was characterized by significant improvements in operational efficiency, customer satisfaction, and financial performance.

As Supply Chain and Planning Manager at Oechsle, he was responsible for optimizing supply chain processes and improving the company’s planning capabilities. His efforts resulted in more efficient operations and better alignment between supply chain activities and business objectives.

Francisco De La Roza began his career at Ripley Chile, where he served as Planning and Supplier Logistics Manager. During his eleven years at Ripley, he developed and implemented logistics strategies that significantly improved supply chain efficiency and reliability, contributing to the company’s growth and competitiveness in the market.

Francisco De La Roza is known for his leadership qualities, strategic thinking, and ability to drive change and innovation within organizations. He is a results-oriented professional with a passion for continuous improvement and excellence. His collaborative approach and strong communication skills have allowed him to build effective teams and foster a positive corporate culture.

Companies and Positions:

• 2020–Present
  General Manager
  Supermercados Peruanos S.A.
• Jun 2011–Feb 2020
  General Manager
  Promart
• Sept 2008–Jul 2011
  Supply Chain and Planning Manager
  Oechsle
• Mar 1997–Jul 2008
  Planning and Supplier Logistics Manager
  Ripley Chile

Digital Self:

• His first digital experience was with an Acer 500, a device that gave him his first lessons in technology.

Pioneer Self:

• Founder in the eCommerce sector in Peru, integrating omnichannel solutions in retail.

Participates in the Books:

• The Reconversion of Big Retailers
• The Revolution of M-Commerce
• The E-Commerce Boom

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Fernanda Onzari

• Full Name: Fernanda Onzari
• LinkedIn: Click here

Profile Summary:

Fernanda Onzari is a professional passionate about innovation and digital and organizational transformation within companies. With a solid career in eCommerce since 2014, she has led numerous projects.

Since August 2014, she has been a Mentor at Semillero Digital, where she has guided numerous people and teams in their professional development within the digital ecosystem, sharing her vast experience and knowledge in eCommerce.

Additionally, she has played a key role in the Argentine Chamber of E-Commerce (CACE). She is a member of the Executive Committee, and until 2024, she held the position of Vice President, contributing significantly to the growth and strengthening of e-commerce in Argentina.

In her corporate experience, she has served as Executive Director of Ecommerce, Digital Marketing, IT Product, and Omnichannel Contact Center at Dia Argentina. In this role, she was responsible for the company’s digital transformation, implementing omnichannel strategies that revolutionized the customer experience and optimized internal processes.

Previously, she was Business Development Manager in eCommerce at Carrefour Argentina, where she led key initiatives for the development and expansion of the company’s digital channel, positioning Carrefour as a relevant player in the eCommerce market in the country.

Fernanda Onzari is recognized for her visionary leadership and her ability to drive change within organizations, always focusing on innovation and building highly efficient and motivated teams.

Companies and Positions:

• Aug 2014–Present
  Mentor
  Semillero Digital
• Jan 2021–Present
  Member of the Executive Committee
  CACE
• Nov 2022–Apr 2024
  Vice President
  CACE
• Jan 2021–Mar 2024
  Executive Director of Ecommerce, Digital Marketing, IT Product, and Omnichannel Contact Center
  Dia Argentina
• Sept 2016–Mar 2018
  Business Development Manager in eCommerce
  Carrefour Argentina

Digital Self:

• Started her career at Carrefour, working in marketing and customer areas. In 2013, she took leadership of Carrefour’s eCommerce in Argentina, marking her entry into the digital world.

Pioneer Self:

• Played a key role in the launch and consolidation of Carrefour’s eCommerce in the country, leading the development of projects integrating physical and digital stores.

Participates in the Books:

• The Reconversion of Big Retailers
• The E-Commerce Boom
• Fulfillment Challenge, Logistics, and Last Mile

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Fabrizio Cascianelli

• Full Name: Fabrizio Cascianelli
• LinkedIn: Click here

Profile Summary:

With more than 7 years of experience in the e-commerce industry, Fabrizio Cascianelli is passionate about helping companies achieve their digital commerce goals and optimize their online sales performance. He has a strong background in business development, strategy, and marketing, along with an MBA from IESE Business School and a double degree in Economics and International Studies from Yale University. He currently leads sales and marketing operations for VTEX Italy, a global leader in composable e-commerce software.

In his current role, he is responsible for overseeing the entire customer acquisition cycle, from managing target lists to negotiating and closing new customers. He also coordinates efforts to develop business with system integrators and independent software vendors (ISVs) to strengthen the local ecosystem. Additionally, he oversees communications and tactical marketing strategy for brand recognition and lead generation.

Previously, until 2016, as an advisor at Torch Works, Inc, he provided strategic consulting in digital commerce and business development, helping the company achieve its growth objectives.

As a partner at Geriba Investimentos, he participated in the management and development of investments, focusing on growth opportunities in the digital sector.

Fabrizio Cascianelli stands out for his extensive experience and passion for e-commerce, combined with a strong academic and professional background. His leadership at VTEX Italy and his ability to develop effective sales and marketing strategies have significantly contributed to the growth and brand recognition in the market.

Companies and Positions:

• Dec 2022–Present
  Italy Head of Sales & Marketing
  VTEX
• Mar 2020–Jan 2023
  Director of Commercial Operations and Business Development
  VTEX
• Dec 2016–Mar 2020
  Director-Digital Commerce Solutions
  VTEX
• Dec 2015–Dec 2016
  Advisor
  Torch Works, Inc
• Nov 2014–Nov 2016
  Partner
  Geriba Investimentos

Digital Self:

• Entered the world of digital commerce through Riverwood Capital and was part of the team that helped expand VTEX globally.

Pioneer Self:

• Played a key role in VTEX’s international growth, helping consolidate the company outside Latin America and leading its expansion into international markets.

Participates in the Books:

• The Era of Marketplaces
• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Arrival of Mass Convenience Events

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Eric Pérez Grovas

• Full Name: Eric Pérez Grovas
• LinkedIn: Click here

Profile Summary:

Eric Pérez Grovas is the co-founder and managing partner of Wollef, an investment fund created by entrepreneurs from the e-commerce industry, dedicated to investing in technology-based business models. The fund’s investments include prominent companies such as Ben&Frank, Conekta, Jeeves, Kavak, Konfio, and Nubank.

In addition to his role at Wollef, he is the co-founder and president of the Mexican Association of Online Sales (AMVO), an organization that promotes the digital economy in Mexico. His involvement in the internet field began in 1999 when he opened and managed Mercado Libre Mexico.

He started his career in management consulting at McKinsey and Bain, where he collaborated on several strategic planning projects for companies in Mexico, the United States, and South America. He has held positions as CEO, investor, board member, and advisor at various internet companies. Currently, he is an independent board member of Walmart and the CMR Foundation.

Companies and Positions:

• Jan 2023–Present
  Member Board of Directors
  Aviva
• Jun 2013–Present
  Co-Founder & General Partner
  Wollef
• 2014–Present
  Chairman
  Mexican Association of Online Sales (AMVO)
• Mar 2018–Present
  Independent Board Member
  Walmart de México y Centroamérica
• 2017–Present
  Board Member
  Nexu.mx

Digital Self:

• He was part of the founding team of Mercado Libre Mexico in 1999, witnessing firsthand the growth of e-commerce in the region.

Pioneer Self:

• Co-founder of AMVO and promoter of large events such as Hot Sale in Mexico, contributing to the adoption of e-commerce.

Participates in the Books:

• The Era of Marketplaces
• The E-Commerce Boom
• The Arrival of Large Convenience Events

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Eli Senerman

• Full Name: Eli Senerman
• LinkedIn: Click here

Profile Summary:

Eli Senerman is passionate about organizational transformations, especially in its cultural dimension. With vast experience in technology areas, he has led multidisciplinary teams, fostering their autonomy to meet the needs of both clients and collaborators. He has also specialized in e-commerce and the development of new digital businesses.

His focus is on enabling teams to work autonomously and effectively, promoting an environment where innovation and creativity can thrive.

In addition to his work at Walmart, he is a co-founder of School of Tech, a technology academy for children and young people. Through this platform, he has helped transform school curriculums to incorporate programming and digital skills, preparing the next generations for the challenges of the future.

Eli Senerman is a leader committed to innovation and continuous improvement, both in the corporate world and in technological education, always seeking to generate a positive and lasting impact on organizations and society.

Companies and Positions:

• Aug 2023–Present
  VP Walmart Digital
  Walmart Chile
• Dec 2017–Aug 2023
  VP Walmart Tech
  Walmart Chile
• Nov 2014–Present
  Co-Founder
  School of Tech
• May 2013–Nov 2017
  Chief Digital Officer
  LATAM Airlines Group
• Jan 2012–May 2013
  Manager of LAN.com and Channels
  LATAM Airlines Group
• Aug 2011–Dec 2011
  Manager of LAN.com
  LATAM Airlines Group

Digital Self:

• Eli started his journey in the digital world by working at a Venture Capital fund in Silicon Valley in the early 2000s, where he discovered the potential of tech startups.

Pioneer Self:

• He was key in the transition of LAN.com to digital commerce, leading a disruptive change in the airline industry in Chile.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Conversion of Large Retailers
• The M-Commerce Revolution

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Eduardo Berrocal

• Full Name: Eduardo Berrocal
• LinkedIn: Click here

Profile Summary:

Eduardo Berrocal is an expert in the Spanish digital market with extensive experience in international markets, including Europe, Latin America, and the United States. His career has developed in the fields of the internet, e-commerce, marketplaces, digital marketing, and advertising, holding senior management roles both as an entrepreneur and manager.

He is the founder of several prominent companies such as Dvdgo.com, Alternatiba, Runnics, Edunext, AllonDigital, and ForumEduca. Currently, he is the CEO of AllOnDigital, a position he has held since 2020. Previously, he founded EDUNEXT SOLUTIONS and was CEO of Runnics until 2019.

Among his previous roles, he was also CEO of Digital Business at Comunica +A and founder and president of DVDGO.COM.

In addition to his business roles, he is an independent advisor and consultant in digital transformation, e-commerce, and business development for various brands and consulting firms both nationally and internationally. His influence extends into the academic field, where he is a professor at OBS Business School and Universidad Europea, and he actively participates as a speaker at public events.

He also founded Atiendes (Association of Virtual Stores of Spain), which is now part of Adigital, the Spanish Association of the Digital Economy, contributing to the development and strengthening of the digital ecosystem in Spain. His career combines a strategic vision with a deep understanding of the digital environment, allowing him to lead transformation and growth projects in the e-commerce and digital sector.

Companies and Positions:

• Oct 2020–Present
  CEO
  AllOnDigital
• Dec 2018–Dec 2022
  Founder
  EDUNEXT SOLUTIONS
• Apr 2016–Apr 2019
  CEO
  Runnics
• Feb 2009–Jul 2014
  CEO Digital Business
  Comunica +A
• Oct 1999–Mar 2007
  Founder & President
  DVDGO.COM

Digital Self:

• Started his career at Telefónica in the 90s, working with technologies like Electronic Data Interchange (EDI), which facilitated the standardization of purchases in large retail chains.

Pioneer Self:

• Founded DVD Go in 1999, the first e-commerce site specialized in DVD movies in Spain, which became the largest movie seller in Southern Europe.

Participates in the Books:

• From the Dot-Com Boom to Obscurantism
• The M-Commerce Revolution
• The Development of Super Apps and the Links that Connect the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Dimas Gimeno Álvarez

• Full Name: Dimas Gimeno Álvarez
• LinkedIn: Click here

Profile Summary:

Dimas Gimeno Álvarez is a prominent Spanish entrepreneur with over two decades of experience in the retail sector, specializing in digital transformation, omnichannel strategies, and new business models. He currently serves as the Executive Chairman of Wow Concept, an innovative retail company aiming to redefine the shopping experience through technology integration and a customer-centric approach.

Since January 2019, he has also led KAPITA, a company he founded where he serves as CEO. KAPITA focuses on strategic investments and the development of startups driving innovation in commerce and digital technology.

Between January 2009 and March 2021, he was a member of the Board of Trustees of the Ramón Areces Foundation, an entity dedicated to promoting science and education in Spain. His role in this foundation reflects his commitment to advancing knowledge and innovation.

He is perhaps best known for his role as President of El Corte Inglés, a position he held from September 2014 to June 2018. During his presidency, he oversaw a significant era of expansion and consolidation for the company, which is a leader in Spain and Europe in the retail sector. Under his leadership, El Corte Inglés achieved a revenue of 16 billion euros, operating 35 shopping centers in Spain and Portugal and employing over 92,000 people.

Additionally, from May 2006 to September 2008, Dimas served as Director of the El Corte Inglés center in Porto, Portugal, where he managed key operations and contributed to the company’s growth and expansion in the Portuguese market.

Dimas Gimeno Álvarez’s career stands out for his strategic focus on integrating new technologies into retail, his ability to lead large teams, and his vision to anticipate and adapt to the changing dynamics of the global market.

Companies and Positions:

• Jan 2021–Present
  Executive Chairman
  Wow Concept
• Jan 2019–Present
  Founder and CEO
  KAPITA
• Jan 2009–Mar 2021
  Member of the Board of Trustees
  Ramón Areces Foundation
• Sept 2014–Jun 2018
  President
  El Corte Inglés
• May 2006–Sept 2008
  Director of El Corte Inglés Center in Porto
  El Corte Inglés Portugal

Digital Self:

• He began his digital journey from the perspective of traditional retail, adapting large commercial spaces to the growing need for digital integration.

Pioneer Self:

• He led El Corte Inglés, one of Spain’s largest retailers, facing the challenges of digitalization and adapting to new e-commerce formats.

Participates in the Books:

• The Boom of Dot-Coms to the Dark Ages
• The Conversion of Large Retailers
• The Age of Marketplaces

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Edison Cortés

• Full Name: Edison Cortés
• LinkedIn: Click here

Profile Summary:

Edison Cortés is a professional with an outstanding track record in product and technology management, recognized for his ability to develop and implement innovative solutions that drive operational and commercial success for the companies he has worked with.

Currently, he holds the position of Head of Products at SD Works, where he leads key projects incorporating cutting-edge technology, such as light-directed sorting. One of his most notable achievements is the implementation of the Put Wall system, which has been crucial for the operational success of the new Skechers Distribution Center in Chile.

Before assuming his current role, he served as Country Manager for Peru at SD Works, where his leadership and strategic vision were essential for the expansion and consolidation of the company in the Peruvian market.

At the same time, he was Head of Technology/New Business at Tribeca Media, where his focus on implementing technological strategies led to the creation of exceptional customer service solutions for Ripley in Chile and Peru. He also fostered strategic partnerships with automation and monitoring platforms, strengthening the company’s value proposition in the region.

He also has experience in corporate sales at VTEX and as the owner of an e-commerce business at Oechsle, roles in which he developed key skills in e-commerce and sales management, laying the groundwork for his current focus on innovation and efficiency in product and technology management.

His passion for innovation, combined with his expertise in business development and focus on process optimization, drives him to continue advancing in the industry, implementing solutions that have a tangible and lasting impact on organizations.

Companies and Positions:

• Aug 2022–Present
  Head of Products
  SD Works
• Jan 2018–Jul 2022
  Country Manager Peru
  SD Works
• Mar 2020–Mar 2023
  Head of Technology/New Business
  Tribeca Media
• Aug 2015–Dec 2016
  Corporate Sales
  VTEX
• Jul 2015–Aug 2016
  Ecommerce Business Owner
  Oechsle

Digital Self:

• Started in 1994 with technology related to music. Later, in 2012, he led e-commerce projects in the Peruvian retail sector.

Pioneer Self:

• Led the development of e-commerce in Peru, creating design thinking strategies for the digitalization of retail.

Participates in the Books:

• The Conversion of Large Retailers
• The Entrepreneurial Ecosystem and the Boosting of New Initiatives
• The Revolution of M-Commerce

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

David Rodríguez Ureña

• Full Name: David Rodríguez Ureña
• LinkedIn: Click here

Profile Summary:

David Rodríguez Ureña is an experienced executive with a remarkable track record in the internet industry. His career spans various leadership and entrepreneurship roles, demonstrating exceptional skills in negotiation, business planning, sales, and e-commerce.

He currently serves as President of WIM Group Company, where he leads corporate strategy and key decision-making for the company’s growth and development. His leadership is characterized by a focus on innovation and operational excellence.

As CEO and founder of WEBIMPACTO CONSULTING S.L., he has established and directed the company towards success, making it a benchmark in digital marketing and e-commerce consulting. His strategic vision and leadership skills have been key to the sustained growth of the company.

He is also a co-founder of D2C Ecommerce, an innovative direct-to-consumer e-commerce platform. His role involves creating and executing strategies to attract and retain customers, as well as optimizing the online shopping experience.

In Photography eCommerce, he serves as Co-CEO, managing the company’s operations and business strategies. His focus on quality and efficiency has driven the company’s growth and reputation in the market.

Before founding his own companies, he worked as Commercial Manager at Webpac, where he was responsible for developing business and sales strategies that significantly increased the company’s revenue and customer base.

David is a highly qualified professional with a Master of Sciences in Internet Engineering from the University of Sunderland. He is known for his entrepreneurial spirit and ability to lead teams to success. His focus on innovation, combined with his strong work ethic and commitment to excellence, makes him a leading figure in the internet industry. His analytical ability and strategic vision allow him to identify and seize market opportunities, ensuring continuous and sustainable growth for the companies he leads.

Companies and Positions:

• Sept 2022–Present
  President
  WIM Group Company
• Sept 2009–Present
  CEO & Founder
  WEBIMPACTO CONSULTING S.L.
• May 2020–Present
  Co-Founder
  D2C Ecommerce
• Feb 2023–Present
  Co-CEO
  Fotografía eCommerce
• Sept 2005–Aug 2009
  Commercial Manager
  Webpac

Digital Self:

• His immersion in the digital world began in the 90s, when he studied computer science and discovered the potential of the internet. His first computer was an Amstrad CPC 472.

Pioneer Self:

• He founded Webimpacto in 2009, developing e-commerce solutions for businesses and witnessing the evolution of e-commerce in Spain.

Participates in the Books:

• The M-Commerce Revolution
• The Entrepreneurial Ecosystem and the Drive for New Initiatives
• The Development of Super Apps and the Links that Connect the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Damián Voltes

• Full Name: Damián Voltes
• LinkedIn: Click here

Profile Summary:

Damián Voltes is a prominent entrepreneur and angel investor with extensive experience in mergers and acquisitions. Since 1996, he has been involved in the creation, investment, development, and sale of media and technology companies in LATAM.

Currently, since April 2023, he serves as Senior Vice President of Corporate Development at Aleph Group, Inc., the leading digital advertising representation company for platforms such as Twitter, Meta, Snap, TikTok, among others. In this role, he launched and leads Aleph Payments, a cross-border payments business covering over 130 territories with 49 currencies.

Since February 2009, he has been a director at Patagonia Ventures, an early-stage private investment vehicle with 15 successful exits out of 26 investments. Additionally, since August 2020, he has held a director position at Fiera Studio, a company builder that co-creates new businesses with entrepreneurs and corporations.

As an entrepreneur, he founded six Internet companies, three of which were acquired by public corporations, including Digital Ventures, InZearch, and EmergingCast. He later worked in global M&A and corporate development activities for FOX and Demand Media.

As an angel investor, he was a pioneer in writing the first checks for companies that were later acquired by major corporations, such as Wondery by Amazon and IndexTank by LinkedIn.

Damián Voltes holds an MBA and a degree in Business Administration from the University of Belgrano. He has completed postgraduate studies in Telecommunications at the University of San Andrés and ITBA, as well as an Executive Program in Mergers and Acquisitions at Stanford Business School.

Companies and Positions:

• Apr 2023–Present
  Senior Vice President of Corporate Development
  Aleph Group, Inc
• Feb 2009–Present
  Director
  Patagonia Ventures
• Aug 2020–Present
  Director
  Fiera Studio
• May 2015–Oct 2018
  Investor & Chairman
  FAV!
• Jul 2011–Mar 2015
  SVP, International
  Demand Media

Digital Self:

• He started in 1994 with an online catalog that led him to found InterMarketing in 1996.

Pioneer Self:

• He was part of the development of multiple eCommerce companies and witnessed the dot-com bubble in Latin America.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• From the Dot-Com Boom to Darkness
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Cristian Serrano

• Full Name: Cristian Serrano
• LinkedIn: Click here

Profile Summary:

Cristian Serrano is a passionate publicist and eCommerce strategist with extensive experience in 360° marketing (ATL, BTL, Direct, and Digital), business development, and financial management with P&L responsibility. He is known for his customer experience focus, innovative mindset, and entrepreneurial spirit. A results-oriented team player with creative skills and deep expertise in brand communication strategies.

In September 2023, he co-founded Advantage Digital, a company focused on delivering advanced digital solutions. His vision and leadership have been fundamental in establishing the company’s strategic direction and its quick adaptation to the competitive digital market.

Since June 2022, he has led eCommerce and omnichannel operations in the region for Tekmovil. His direct-to-consumer (DTC) approach has optimized the company’s digital presence, significantly improving sales and customer experience across multiple channels.

Additionally, he founded El Checkout in January 2019, a platform that has become a benchmark for analyzing and comparing eCommerce products and services. His leadership has been crucial to the company’s growth and continued success.

As a member of the advisory board of Honi, he brings his expertise in digital marketing strategies and business development, helping the company navigate market challenges and implement innovative initiatives.

As General Manager of eCommerce at Tekmovil, he was responsible for leading eCommerce strategies for the Americas region, achieving significant growth in online sales and improving the company’s omnichannel integration.

Cristian Serrano is an entrepreneur and “out-of-the-box” thinker who has demonstrated his ability to innovate and lead in the dynamic world of eCommerce and digital marketing. His experience and multifaceted skills make him a valuable asset for any organization looking to grow and adapt in today’s digital environment.

Companies and Positions:

• Sep 2023–Present
  Co-Founder
  Advantage Digital
• Jun 2022–Present
  eCommerce & Omnichannel (DTC) Regional Director
  Tekmovil
• Mar 2020–Jun 2022
  eCommerce General Manager-Americas Region
  Tekmovil
• Jan 2019–Present
  Founder
  El Checkout
• Jan 2017–Present
  Advisory Board Member
  Honi

Digital Self:

• His first contact with the digital ecosystem was through early social networks like ICQ and Messenger. Later, he joined an agency in Brazil, deepening his knowledge of digital commerce.

Pioneer Self:

• As a leader at Vtex, Cristian played an essential role in the platform’s growth in Mexico and Latin America, contributing to the adoption of digital solutions in retail.

Participates in the Books:

• The Conversion of Major Retailers
• The Boom of E-Commerce
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Cristian Daher

• Full Name: Cristian Daher
• LinkedIn: Click here

Profile Summary:

Cristian Daher is a business leader with an outstanding track record in creating and developing technology companies, positioning them as leaders in their sector.

His deep knowledge of technology, both hardware and software, along with his ability to identify innovative solutions, makes him an expert in optimizing and continuously improving business operations.

Since 2022, he has served as Group CEO of elGenioX, where he leads the group’s global strategy, focusing on the company’s expansion and consolidation in the market. Additionally, he is Group CEO of dCapital, a company where he has driven growth and diversification of its operations.

He is also the founder and CEO of DATEC LATAM, a company he has led since 1999. Under his leadership, DATEC LATAM has become the number one technology firm in his country, standing out for its innovation and excellence in delivering technological solutions.

Previously, he was CEO of Siglo XXI, where he laid the foundation for his successful business career, demonstrating from the start a strong focus on transformation and adaptation to change.

Cristian Daher is recognized for his strategic vision and his ability to take companies to the next level, combining his experience in technology with an innate ability to structure high-performance businesses.

Companies and Positions:

• Mar 2022–Present
  Group CEO
  elGenioX
• Jan 2019–Present
  Group CEO
  dCapital
• Feb 1999–Present
  Owner-CEO
  DATEC LATAM
• Jan 1995–Feb 1999
  CEO
  Siglo XXI

Digital Self:

• Cristian began his digital journey with an Apple Classic II computer he acquired through great effort. Since then, technology has been central to his life.

Pioneer Self:

• He developed digital platforms in Bolivia, promoting the adoption of e-commerce in the region and fostering a technological culture among local entrepreneurs.

Participates in the Books:

• The Development of Super Apps and the Links Connecting the Commercial Chain
• The M-Commerce Revolution
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Christian Finkelstein

• Full Name: Christian Finkelstein
• LinkedIn: Click here

Profile Summary:

Christian Finkelstein is a distinguished executive with extensive experience in commercial and revenue management within the consumer goods and food industries. His career spans over two decades, marked by strategic leadership roles and a proven track record of driving business growth.

Christian has been leading the revenue management division at Arredo since November 2017. In this role, he oversees pricing strategies, sales forecasting, and revenue optimization initiatives. His position involves collaborating with various departments to ensure revenue goals are met and the company maintains its competitive edge in the market. Christian’s strategic insights have been instrumental in improving Arredo’s market position and profitability.

Prior to his current role, he served as Commercial Manager at Arredo for nearly a decade. During this time, he managed commercial operations, spearheading marketing campaigns, sales strategies, and customer relationship management. His leadership significantly contributed to the company’s growth and market expansion, positioning Arredo as a leading brand in the industry.

His international experience includes a tenure as Sales Manager for Europe at Andes Foods. He was responsible for managing sales operations in European markets, developing market entry strategies, and building strong relationships with key players. His efforts led to increased market share and brand recognition for Andes Foods in a competitive environment.

Simultaneously with his role at Andes Foods, he served as Executive Director at the British Argentine Chamber of Commerce. In this position, he facilitated trade relations between British and Argentine companies, promoted bilateral trade initiatives, and organized events to foster networking and business collaboration.

Christian Finkelstein’s diverse experience and strategic acumen make him a valuable asset in any commercial leadership role. His ability to navigate complex market dynamics and drive revenue growth is evident in his successful tenure at Arredo and previous positions. He continues to be a key figure in formulating commercial strategies and achieving business excellence.

Companies and Positions:

• Nov 2017–Present
  Commercial Director – Revenue Management
  Arredo
• Feb 2008–Nov 2017
  Commercial Manager
  Arredo
• Oct 2003–Oct 2007
  Sales Manager Europe
  Andes Foods
• 2006–2007
  Executive Director
  British Argentine Chamber of Commerce

Digital Self:

• His first contact with the digital world was in the 2000s while studying in London, where he began using the internet for various activities, including shopping and banking.

Pioneer Self:

• As part of Arredo, Christian was a pioneer in transforming a traditional home textile business into a leading e-commerce platform in Argentina and Uruguay, developing an advanced digital attribution model in the industry.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-commerce in Ibero-America
• The Boom of E-commerce
• Fulfillment Challenge: Logistics and Last Mile

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

César Tello

• Full Name: César Tello
• LinkedIn: Click here

Profile Summary:

César Tello is a business leader with a solid track record in various organizations. Since 2021, he has served as CEO of Adigital, where he has led the organization’s strategy and growth. At the same time, he is Vice Chair of the Internal Market Committee at BusinessEurope, actively participating in the development of policies and strategies for the European market.

He also holds the position of Vice President of the Board of Directors at Confianza Online, an organization that promotes trust and security in e-commerce and digital advertising.

Before these roles, he was Managing Director of the CRE100DO Foundation until 2021, where he contributed to the strengthening and growth of medium-sized companies in Spain.

Previously, he served as Deputy Director at Adigital, where his management and leadership were fundamental to the organization’s development.

With extensive experience in leadership, team management, and strategy development, César Tello has proven to be a key figure in the business and digital fields.

Companies and Positions:

• Mar 2021–Present
  CEO
  Adigital
• Jul 2021–Present
  Vice Chair of the Internal Market Committee
  BusinessEurope
• May 2021–Present
  Vice President, Board of Directors
  Confianza Online
• Jan 2019–Apr 2021
  Managing Director
  CRE100DO Foundation
• Apr 2008–Jan 2019
  Deputy Director
  Adigital

Digital Self:

• Entered the digital industry 18 years ago, highlighting the impact of regulation and the legal challenges faced by e-commerce in its early stages.

Pioneer Self:

• Played a key role in creating regulations that foster trust in e-commerce, working from the earliest e-commerce associations in Spain.

Participates in the Books:

• From the Dot-Com Boom to the Dark Ages
• The Development of Super Apps and the Links That Unite the Commercial Chain
• The Conversion of Major Retailers

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Cecilia Pascual Bereau

• Full Name: Cecilia Pascual Bereau
• LinkedIn: Click here

Profile Summary:

Cecilia Pascual Bereau is a professional specialized in product management, digital marketing, and e-commerce, with extensive experience in retail, online communication, and technology. Throughout her career, she has proven to be proactive, decisive, creative, and responsible, with strong analytical skills and a results-oriented approach that enables her to lead teams effectively.

She is currently working as a Product Manager at Farmacity, where she is responsible for product management and development. Her focus is on identifying market opportunities, developing product strategies, and ensuring customer satisfaction through innovative and effective solutions.

As a Digital Product Leader, she led the digital product strategy, managing the development and optimization of digital products. Her leadership contributed to the growth and success of Farmacity’s digital platform, improving user experience and increasing operational efficiency.

As the Digital Marketing and Performance Leader for the e-commerce channel, she was responsible for designing and executing digital marketing strategies that drove traffic and online sales. Her ability to analyze performance and adjust strategies was key to the success of Farmacity’s e-commerce.

At BI-LAB, she served as Sales and Marketing Manager, leading sales and marketing strategies, focusing on brand growth and market expansion. Her proactive approach and ability to develop effective campaigns significantly contributed to the company’s growth.

She began her career at Mollon S.A. as Online Marketing Manager, where she developed and implemented digital marketing strategies that enhanced the company’s online presence and increased customer engagement. Her creativity and analytical skills played a crucial role in improving digital campaigns.

She is known for her proactivity, creativity, and responsibility. Her analytical and results-oriented approach allows her to make informed and effective decisions. She is a leader capable of guiding her team towards success, always seeking to improve and optimize processes and strategies. Her ability to adapt to new challenges and commitment to excellence make her a valuable professional in the field of digital marketing and product management.

Companies and Positions:

• Jul 2020–Present
  Product Manager
  Farmacity
• Aug 2017–Jun 2020
  Digital Product Leader
  Farmacity
• Aug 2013–Jul 2017
  Digital Marketing and Performance Leader – E-commerce
  Farmacity
• Jan 2017–Dec 2018
  Sales and Marketing Manager
  BI-LAB
• Aug 2011–Dec 2014
  Online Marketing Manager
  Mollon S.A.

Digital Self:

• She has played a crucial role in the evolution of e-commerce in the pharmaceutical sector.

Pioneer Self:

• She contributed to the development of the digital and omnichannel strategy at Farmacity, successfully integrating online and offline operations, particularly in terms of logistics and customer experience.

Participates in the Books:

• The Arrival of Massive Convenience Events
• The Conversion of Payment Methods
• The Consumer, User Experience, and the Focus on Interface and Usability

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Camilo Reina

• Full Name: Camilo Reina
• LinkedIn: Click here

Profile Summary:

Camilo Reina is an executive with a proven track record in driving business growth and revenue through Marketing and Digital Transformation. His focus is on understanding how technology impacts behavior and how innovation, leadership, and organizational culture create high-performance teams that generate significant impact. He is open to mentoring marketing executives and guiding them through digital transformation processes.

With strong business acumen, he has a deep understanding of how technology, creativity, and business combine to serve customers and other stakeholders. His experience spans various industries such as Retail, Finance, Travel, Automotive, Technology, and Telecommunications, giving him a broad context to drive business success.

He has experience serving on the Board of Puntos Colombia (2019-2022), the National Association of Advertisers CO (ANDA) (2020-2022), and the Colombian Chamber of Electronic Commerce (2020-2022).

Since 2023, he has been the Chief Executive Officer (CEO) of Cycla and also serves as the CEO of a gig economy company. His main drivers are building diverse and engaged teams and developing digital capabilities to create impact in both business and society.

Companies and Positions:

• Dec 2023–Present
  Chief Executive Officer
  Cycla
• Feb 2023–Present
  CEO
  gig company
• Apr 2022–Jan 2023
  CRO/CMO
  Tul
• Jul 2018–Apr 2022
  Vice President of Marketing and Digital Transformation
  Grupo Éxito
• Apr 2014–Jul 2018
  Head of Industry (Finance, Retail)
  Google

Digital Self:

• His first digital contact was in the 90s at his school, one of the first in Colombia to have multimedia equipment​.

Pioneer Self:

• He played a fundamental role in the digitization of Copa Airlines and later at Google, where he led retail strategies for Latin America​.

Participates in the Books:

• The M-Commerce Revolution
• The E-commerce Boom
• The Development of Super Apps and the Links Connecting the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Bernardo Cordero

• Full Name: Bernardo Cordero
• LinkedIn: Click here

Profile Summary:

Bernardo Cordero is a dynamic entrepreneur and business leader with extensive experience in creating and scaling innovative companies and organizations in the technology and online sales industries. His expertise spans strategic planning, business development, and fostering collaborative partnerships.

He co-founded Clau, where he is actively involved in strategic decision-making and guiding the company’s growth and innovation in its market. His key contribution has been leading the company through various stages of growth, implementing new technologies, and ensuring the alignment of business strategies with market demands.

As a founding partner at Nascent, he plays a crucial role in the strategic direction and operational management of the company. He facilitated the company’s expansion, oversaw significant investment decisions, and built a strong business network.

He co-founded AMVO and serves as Vice President, driving initiatives to promote and support the online sales industry in Mexico. He leads sector research, advocates for favorable regulations, and organizes events and workshops to educate and empower online sellers.

As a founding team member of Mexico Tech Week, he contributes to the event’s creation and development. A major event showcasing technological innovations and fostering networking among tech professionals, he plans and executes event strategies, secures sponsorships, and collaborates with key stakeholders in the tech community.

As an investor and board member at worky.mx, he provided strategic guidance and oversight for a company focused on human resources solutions.

Bernardo Cordero’s diverse roles and contributions in different capacities highlight his versatility and commitment to driving growth and innovation in the companies and industries he is involved with.

Companies and Positions:

• Jul 2019–Present
  Co-Founder
  Clau
• Nov 2016–Present
  Founding Partner
  Nascent
• Jul 2014–Present
  Vice President & Co-Founder
  Mexican Association of Online Sales (AMVO)
• Jan 2023–Present
  Founding Team
  Mexico Tech Week
• Apr 2017–Apr 2024
  Investor & Board Member
  worky.mx

Digital Self:

• His first digital encounter was through a Commodore 64 computer in the 1980s, sparking his interest in technology and digital communication in Mexico.

Pioneer Self:

• Bernardo co-founded Ambu, a pioneering e-commerce platform in Mexico, and has been instrumental in the industry’s development, promoting collaborations within the digital ecosystem.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-commerce in Ibero-America
• The Era of Marketplaces
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Andrés Zaied

• Full Name: Andrés Zaied
• LinkedIn: Click here

Profile Summary:

Andrés Zaied is an expert in eCommerce development and digital strategies with a strong focus on technology, a field he has been cultivating since 1997. With an innovative and disruptive vision, he has led projects that consistently push the boundaries to enhance user experience, encompassing areas such as hyper-personalization, marketing automation, real-time marketing, the metaverse, and immersive experiences.

Since 2022, he has served as President of the Argentine Chamber of Electronic Commerce (CACE), where he works to foster and develop e-commerce in Argentina. Additionally, he holds the position of Digital Channels Manager at Electrónica Megatone S.A., where he oversees the company’s digital strategies and online presence.

Previously, he was Digital Business Manager at Musimundo, one of Argentina’s largest retailers, until 2022. In this role, he implemented and managed digital strategies that drove the company’s growth and digital transformation.

His career began at Librerías Santa Fe, where he served as Internet Department Manager. During this period, he was also Editorial Director, supervising the company’s editorial and digital strategy.

Andrés Zaied has proven to be a visionary leader in e-commerce and digital transformation, combining his extensive experience and technical knowledge to create unique and disruptive user experiences. His professional journey reflects a constant commitment to innovation and excellence in the digital field.

Companies and Positions:

• Nov 2022–Present
  President
  Argentine Chamber of Electronic Commerce (CACE)
• Oct 2020–Present
  Digital Channels Manager
  Electrónica Megatone S.A.
• May 2007–Nov 2022
  Digital Business Manager
  Musimundo
• Jun 1997–May 2007
  Internet Department Manager
  Librerías Santa Fe
• 2002–2006
  Editorial Director
  Librerías Santa Fe

Digital Self:

• His journey in the digital ecosystem began in 1997, when he started designing websites and witnessed the rise of the internet and programming.

Pioneer Self:

• As President of the Argentine Chamber of Electronic Commerce and Digital Channels Manager at Musimundo, he has been instrumental in the evolution of the e-commerce industry in Argentina.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-commerce in Ibero-America
• The Development of Super Apps and the Links That Connect the Commercial Chain
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Andrés Marrero

• Full Name: Andrés Marrero
• LinkedIn: Click here

Profile Summary:

Andrés Marrero is a prominent Uruguayan professional with extensive experience in the communication and digital economy sectors. He currently serves as Director at CARDINAL, a communication agency dedicated to branding and performance in digital media. Under his leadership, CARDINAL has established itself as a digital reference in Uruguay, offering innovative solutions to its clients.

In addition to his role at CARDINAL, he is an active executive at the Uruguayan Chamber of Digital Economy (CEDU), where he has significantly contributed to the development of the digital sector in Uruguay. His leadership led him to assume the presidency of CEDU in March 2024, after being a founding member and executive. His vision and commitment have been instrumental in driving initiatives that promote the digital economy in the country.

In the business field, he is also the co-founder of CobrosYA.com, a payment gateway for e-commerce and a collection solution specifically designed for Uruguayan SMEs. This venture has facilitated access to digital payment tools for small and medium-sized enterprises, contributing to the digitalization of the sector.

He also serves as Secretary General of IAB Uruguay, where he works to promote and develop digital advertising in the country. His experience and knowledge have made him a sought-after speaker at online advertising and communication conferences and events in Uruguay, Argentina, and Chile.

Throughout his career, Andrés Marrero has demonstrated unwavering commitment to innovation and the development of the digital economy, becoming a reference in the field both in Uruguay and across the region.

Companies and Positions:

• Mar 2024–Present
  President
  Uruguayan Chamber of Digital Economy (CEDU)
• Jan 2015–Mar 2024
  Executive & Founding Member
  Uruguayan Chamber of Digital Economy (CEDU)
• Feb 2003–Present
  Director
  CARDINAL Communication
• Jan 2022–Present
  Secretary General
  IAB Uruguay
• Nov 2018–Present
  Co-Founder
  Global Commerce Online

Digital Self:

• His digital interest emerged in the 1990s with a Commodore 64. In 2007, he began exploring social media, just as these platforms were gaining traction.

Pioneer Self:

• He developed a communication agency specializing in social networks and worked on innovative e-commerce projects in Uruguay.

Participates in the Books:

• The E-commerce Boom
• The Revolution of M-Commerce
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Andrés Gil

• Full Name: Andrés Gil
• LinkedIn: Click here

Profile Summary:

Andrés Gil is an experienced executive with a solid track record in operations management, strategic projects, and e-commerce. Since 2020, he has served as the Corporate Ecommerce Manager at Ripley Corp, where he has led the company’s digital strategy, driving the transformation and growth of e-commerce.

Before his current role, he was the Operations and Strategic Projects Manager at Ripley Corp. In this position, he was responsible for planning and executing key projects for the organization, improving operational efficiency, and aligning strategic initiatives with corporate goals.

In his professional journey, he has also worked in the public sector. Until 2014, he served as the National Coordinator of the Reconstruction Program at the Ministry of Housing and Urban Development in Chile. In this role, he coordinated and supervised projects aimed at housing reconstruction, showcasing his ability to lead large-scale initiatives with significant social impact.

Additionally, he was the Regional Area Director at Un Techo para Chile, an organization dedicated to eradicating poverty through the construction of emergency housing. Here, he managed programs across different regions of the country, demonstrating his skill in leading teams in challenging environments.

His career began in the private sector as a Development Engineer at ABB S.A. In this position, he focused on developing technical solutions, applying his engineering background to improve the company’s processes and products.

Andrés Gil combines diverse experience in both the public and private sectors, excelling in the implementation of operational and digital strategies that have delivered significant results in the organizations he has worked with.

Companies and Positions:

• Nov 2020–Present
  Corporate Ecommerce Manager
  Ripley Corp
• Jul 2018–Oct 2020
  Operations and Strategic Projects Manager
  Ripley Corp
• May 2013–Mar 2014
  National Coordinator, Reconstruction Program
  Ministry of Housing and Urban Development, Chile
• Sep 2007–Mar 2011
  Regional Area Director
  Un Techo para Chile
• Jan 2006–Aug 2007
  Development Engineer
  ABB S.A.

Digital Self:

• Andrés accidentally began working in Ripley’s e-commerce department after having worked in Chile’s public sector. His curiosity led him to be part of the digital transformation.

Pioneer Self:

• He played a crucial role in integrating e-commerce at Ripley, boosting sales and turning the digital channel into one of the company’s most important.

Participates in the Books:

• The E-commerce Boom
• The Era of Marketplaces
• The Conversion of Major Retailers

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Alejandro Cosentino

• Full Name: Alejandro Cosentino
• LinkedIn: Click here

Profile Summary:

Alejandro Cosentino is a prominent leader and pioneer in the field of financial technology and innovation in Latin America. He currently serves as Secretary of Innovation, Science, and Technology of the Republic of Argentina, a position he has held since December 2023. In this role, he is committed to driving the country’s technological and scientific progress, fostering research and development to contribute to the nation’s economic and social growth.

Previously, he was the founder and CEO of Afluenta, the leading marketplace lending company in Latin America. Under his leadership, Afluenta became a benchmark in the FinTech industry, facilitating financing of over USD 100 million through an innovative platform that connected lenders and borrowers in Mexico, Argentina, and Peru.

Additionally, he has played a key role in the development of the FinTech sector in the region. He served as Treasurer of the Argentine FinTech Chamber until 2022 and as Vice President of the same organization until 2020. He also served as Vice President of FinTech IberoAmérica, promoting collaboration and growth in the industry at an Ibero-American level.

With a career marked by innovation and building high-performance teams, Alejandro Cosentino has proven to be a visionary leader and a staunch advocate for technological development as a driver of social and economic progress.

Companies and Positions:

• Dec 2023–Present
  Secretary
  Secretariat of Innovation, Science, and Technology of the Republic of Argentina
• Sep 2010–Dec 2022
  President, CEO & Founder
  Afluenta
• Mar 2020–Apr 2022
  Treasurer
  Argentine FinTech Chamber
• Aug 2017–Mar 2020
  Vice President
  Argentine FinTech Chamber
• May 2018–May 2019
  Vice President
  FinTech IberoAmérica

Digital Self:

• His first computer was an Apple in the 1980s, and in the 1990s, he worked on innovative e-commerce projects.

Pioneer Self:

• A pioneer in e-commerce in Argentina, launching projects such as Star Media and House.

Participates in the Books:

• From the Dot-Com Boom to the Dark Ages
• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The Entrepreneurial Ecosystem and the Drive for New Initiatives

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Alejandro Colin

• Full Name: Alejandro Colin
• LinkedIn: Click here

Profile Summary:

Alejandro Colin is a senior executive with over 14 years of experience in e-commerce (B2C, B2B, marketplaces, omnichannel, multi-store, store pickup, ship-from-store, digital transformation). He has a strong ability to design and execute business plans that combine a marketing perspective with solid numerical analysis. He has experience in multinational companies aligning global strategies.

He has achieved great success in e-commerce, business strategy, startups, brand launches, and positioning.

As VP Sales New Business at VTEX, he leads the sales strategy for new businesses, driving growth and adoption of new technologies in the market.

Previously, as VP Sales Retail, he was responsible for sales in the retail sector, developing strategies to enhance the company’s presence in the retail market.

As VP Marketing & BDR Mexico-Central America, he led marketing and business development, improving the company’s visibility and expansion in Mexico and Central America.

Until 2017, he served as Managing Director at Retail, Sales & Consulting Group, where he managed general operations, developing sales and consulting strategies to enhance business performance.

In 2011, as Co-founder and Commercial Leader at Netshoes Mexico, he drove the growth of e-commerce and consolidated the brand in the Mexican market.

Alejandro Colin has proven to be an effective leader in developing and executing complex business strategies. His ability to combine marketing with solid financial analysis has enabled him to achieve success in various industries and projects. With an extensive track record in the retail and e-commerce sectors, he continues to lead innovations and digital transformations that drive business growth and competitiveness.

Companies and Positions:

• Jul 2021–Present
  VP Sales New Business
  VTEX
• Jan 2021–Jul 2021
  VP Sales Retail
  VTEX
• Feb 2019–Dec 2020
  VP Marketing & BDR Mexico-Central America
  VTEX
• Jan 2016–Dec 2017
  Managing Director
  Retail, Sales & Consulting Group
• 2011–2015
  Ecommerce Director, Commercial Head & Co-Founder Netshoes Mexico
  Grupo Netshoes

Digital Self:

• His digital journey began in his teenage years when he built his first computer with a Spectrum 32k and later a Commodore 64 in the 1990s, an experience that sparked his interest in technology.

Pioneer Self:

• His role in expanding Netshoes in Mexico marked his entry into digital commerce, driving an innovative retail model.

Participates in the Books:

• The Digital Takeoff: The Beginnings of E-Commerce in Ibero-America
• The E-Commerce Boom
• The Transformation of Major Retailers

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Alberto Ibarra Ramírez

• Full Name: Alberto Ibarra Ramírez
• LinkedIn: Click here

Profile Summary:

Alberto Ibarra is an experienced Information Technology Director with a solid professional trajectory at C&A México. Throughout his career at C&A, he has held various key positions, showcasing steady progress and effective leadership in multiple roles within the IT department.

Since March 2011, Alberto has been leading as IT Director, overseeing the company’s comprehensive technological operations and establishing strategies that align technology with corporate goals. Under his leadership, the department has seen significant improvements in operational efficiency and has been crucial in the company’s digital transformation.

Previously, between March 2009 and February 2011, he served as Infrastructure Team Leader, managing teams responsible for maintaining and expanding the organization’s technological infrastructure. His focus on optimization and security helped establish a robust platform for growth and system scalability.

From April 2007 to October 2008, he held the position of System Process Manager. In this role, he was responsible for improving system processes to increase productivity and reduce costs, implementing technological solutions that supported critical business processes.

His career in technology began at Citibanamex, where he worked as an IT Business Analyst and Project Manager. During this stage, he gained invaluable experience managing complex IT projects and developing technological solutions that supported banking operations and the delivery of financial services.

Alberto Ibarra is known for his ability to lead high-performing teams, his strategic focus on technological innovation, and his commitment to operational excellence. His leadership and strategic vision have been fundamental in the development and implementation of technologies that enhance business performance and customer experience.

Companies and Positions:

• Mar 2011–Present
  IT Director
  C&A México
• Mar 2009–Feb 2011
  Infrastructure Team Leader
  C&A México
• Apr 2007–Oct 2008
  System Process Manager
  C&A México
• Jun 1997–Mar 2007
  IT Business Analyst and Project Manager
  Citibanamex

Digital Self:

• He began his career working with physical servers in the early days of digital storage and witnessed the transition to cloud computing.

Pioneer Self:

• He has been a promoter of omnichannel strategies and the evolution of digital infrastructure models, facilitating companies’ transitions to unified commerce.

Participates in the Books:

• The Arrival of Exponential Technologies and the Transformation of the Ecosystem
• The Revolution of M-Commerce
• The Unified & Collaborative Commerce Models

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Alberto Calvo

• Full Name: Alberto Calvo
• LinkedIn: Click here

Profile Summary:

Alberto Calvo is a business leader with a proven track record of consistently delivering strong business results in top-tier multinational environments. He is widely recognized for his excellence in team leadership and product management, as well as his strategic thinking.

With a solid combination of experience in international and domestic sales, marketing, and product merchandising, he is an expert in go-to-consumer strategies, e-commerce, omnichannel, and integrated retail. His career spans high-responsibility roles across various industries, where he has been key in transforming and growing businesses.

Currently, he is the Founder and Partner of Avanzia, where he leads innovative initiatives and continues to drive the development of effective business strategies. Previously, he was the General Manager of Grupo Dabra, where he led the overall operation of the group, achieving significant growth and consolidating the company’s market position.

In addition, he played a fundamental role in the Argentine Chamber of E-Commerce (CACE), where he served as President until 2022 and Vice President until 2017. During his tenure, he promoted the growth of e-commerce in Argentina and strengthened CACE’s presence as a key player in the sector.

Previously, he was the Managing Director of Netshoes Argentina, where he led the company’s expansion and consolidation in the Argentine market, establishing Netshoes as a reference in sports e-commerce.

Alberto Calvo’s career reflects his ability to lead in dynamic and challenging environments, always focused on innovation and achieving outstanding results.

Companies and Positions:

• Present
  Founder & Partner
  Avanzia
• Sept 2019–Dec 2022
  General Manager
  Grupo Dabra
• Dec 2017–Dec 2022
  President
  CACE
• Dec 2014–Dec 2017
  Vice President
  CACE
• Mar 2013–Sept 2019
  Managing Director
  Netshoes Argentina

Digital Self:

• His first significant digital foray was in 2008 during a stay in the United States, where he adopted the habit of online shopping. Upon returning to Argentina, he experienced the lack of similar services, which drove him to delve deeper into e-commerce.

Pioneer Self:

• He was one of the first to develop e-commerce strategies in Argentine retail, facing the challenges of a market still in its early stages.

Participates in the books:

• The Conversion of Major Retailers
• The E-Commerce Boom
• The Development of Super Apps and the Links that Unite the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Alan Soria

• Full Name: Alan Soria
• LinkedIn: Click here

Profile Summary:

Throughout his career, Alan Soria has faced numerous challenges and gained experiences that have shaped his professional journey, transitioning from a general approach to a more specialized one. His inclination toward commerce, technology, and marketing has materialized in the world of e-commerce, where he has found a challenging and ever-changing environment. Here, he has managed to integrate innovative ways of thinking while adapting and recycling more traditional strategies.

Since 2021, he has been leading We Are as Founder and Director, a position that has allowed him to significantly influence the sector. At the same time, since 2022, he has served as Academic Director at the eCommerce Institute, contributing to the training and development of professionals in this field.

His professional trajectory also includes key roles in prominent companies. He was eCommerce Manager at Jazmín Chebar, where he led strategies that strengthened the brand’s digital presence. Previously, he worked as Direct Platform Supervisor at Samsung Electronics and was Ecommerce Manager at Brandlive.

Alan Soria is a firm believer that the rules of the game in e-commerce are new, and for him, it is extremely gratifying to be an active part of this paradigm shift.

Companies and Positions:

• May 2021–Present
  Founder & Director
  We Are
• Mar 2022–Present
  Academic Director
  eCommerce Institute
• Jul 2020–Jul 2021
  eCommerce Manager
  Jazmín Chebar
• Dec 2019–Jul 2020
  Direct Platform Supervisor
  Samsung Electronics
• Jan 2017–Dec 2019
  Ecommerce Manager
  Brandlive

Digital Self:

• Alan began his journey in the digital world in the 90s with arcade video games and his first computer, a Sega Genesis.

Pioneer Self:

• Co-founder of Infracommerce in Argentina, helping to integrate the full-commerce model in the region.

Participates in the books:

• The Revolution of M-Commerce
• The Boom of E-Commerce
• The Development of Super Apps and the Links that Unite the Commercial Chain

• Watch the Video Podcast on YouTube
• Listen to the Interview on Spotify

Wilbur Mauricio Ordóñez Mariño

• Nombre completo: Wilbur Mauricio Ordóñez Mariño
• Linkedin: Click aquí

Resumen perfil:

Wilbur Mauricio Ordóñez Mariño es un destacado director de canales digitales con más de 20 años de experiencia en el ámbito de Ecommerce, Omnicanalidad y Marketplaces. Su misión se centra en crear e implementar estrategias digitales y comerciales que no solo generen valor y aumenten los ingresos, sino que también optimicen la eficiencia de los negocios online en sectores como medicamentos, electrodomésticos, moda y hogar en toda América Latina.

Actualmente, dirige la estrategia digital de Colsubsidio, una de las empresas más importantes de Colombia, focalizando sus esfuerzos en los segmentos institucional y comercial. Bajo su liderazgo, Colsubsidio ha consolidado su posición en el mercado de medicamentos online. Además, ha sido un pilar en la transformación omnicanal de la empresa, integrando exitosamente los canales de Ecommerce, App, Contact Center, Chat y Mundo Digital.

Es también un reconocido speaker y conferencista en temas de Ecommerce, Omnicanalidad y Transformación Digital, participando en eventos tanto nacionales como internacionales. Su pasión por la innovación y su compromiso con el aprendizaje continuo lo impulsan a compartir su conocimiento y experiencia con otros profesionales y organizaciones, enriqueciendo el ecosistema digital en la región.

Con una visión estratégica y un sólido entendimiento del entorno digital y comercial, Wilbur Ordóñez Mariño continúa liderando proyectos de alto impacto, contribuyendo al crecimiento y fortalecimiento de los canales digitales en Latinoamérica.

Empresas y cargos:

• ago 2020-actualidad
  Digital Channels Department Head
  Colsubsidio
• ago 2019-jul 2020
  Director de Ecommerce y Marketplaces
  Lagobo S.A.
• oct 2017-feb 2019
  Director Corporativo de Omnicanal e Ecommerce (El Salvador, Guatemala, Costa Rica, Nicaragua)
  Almacenes SIMAN
• jul 2011-may 2017
  Jefe de Ventas a Distancia
  Sodimac Colombia
• jul 2010-jul 2011
  Coordinador Nacional de Control de Operaciones
  Sodimac Colombia

Yo digital:

• Comenzó su camino digital en los años 90 con una Commodore 64 y accedía a internet a través de conexiones primitivas, lo que despertó su pasión por la tecnología y la comunicación digital​.

Yo pionero:

• Fue parte del equipo de ecommerce de Home Center en Colombia, liderando la digitalización de ventas de materiales de construcción​.

Participa en los libros:

• La reconversión de los grandes retailers
• Desafío fulfillment, logística y última milla
• El desarrollo de las super apps y los eslabones que unen la cadena comercial

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Wilbur Mauricio Ordóñez Mariño

• Nome completo: Wilbur Mauricio Ordóñez Mariño
• Linkedin: Clique aqui

Resumo do perfil:

Wilbur Mauricio Ordóñez Mariño é um destacado diretor de canais digitais com mais de 20 anos de experiência no campo de Ecommerce, Omnicanalidade e Marketplaces. Sua missão é criar e implementar estratégias digitais e comerciais que não só gerem valor e aumentem a receita, mas também otimizem a eficiência dos negócios online em setores como medicamentos, eletrodomésticos, moda e casa em toda a América Latina.

Atualmente, ele lidera a estratégia digital da Colsubsidio, uma das empresas mais importantes da Colômbia, focando seus esforços nos segmentos institucional e comercial. Sob sua liderança, a Colsubsidio consolidou sua posição no mercado de medicamentos online. Além disso, ele tem sido um pilar na transformação omnicanal da empresa, integrando com sucesso os canais de Ecommerce, App, Contact Center, Chat e Mundo Digital.

Ele também é um palestrante reconhecido em temas de Ecommerce, Omnicanalidade e Transformação Digital, participando de eventos tanto nacionais quanto internacionais. Sua paixão pela inovação e seu compromisso com o aprendizado contínuo o impulsionam a compartilhar seu conhecimento e experiência com outros profissionais e organizações, enriquecendo o ecossistema digital da região.

Com uma visão estratégica e um sólido entendimento do ambiente digital e comercial, Wilbur Ordóñez Mariño continua a liderar projetos de alto impacto, contribuindo para o crescimento e fortalecimento dos canais digitais na América Latina.

Empresas e Cargos:

• ago 2020-atualidade
  Chefe do Departamento de Canais Digitais
  Colsubsidio
• ago 2019-jul 2020
  Diretor de Ecommerce e Marketplaces
  Lagobo S.A.
• out 2017-fev 2019
  Diretor Corporativo de Omnicanal e Ecommerce (El Salvador, Guatemala, Costa Rica, Nicarágua)
  Almacenes SIMAN
• jul 2011-mai 2017
  Chefe de Vendas à Distância
  Sodimac Colômbia
• jul 2010-jul 2011
  Coordenador Nacional de Controle de Operações
  Sodimac Colômbia

Eu Digital:

• Começou sua jornada digital nos anos 90 com um Commodore 64 e acessava a internet por meio de conexões primitivas, o que despertou sua paixão por tecnologia e comunicação digital​.

Eu Pioneiro:

• Fez parte da equipe de ecommerce do Home Center na Colômbia, liderando a digitalização das vendas de materiais de construção​.

Participa dos Livros:

• A reconversão dos grandes retailers
• Desafio fulfillment, logística e última milha
• O desenvolvimento dos super apps e os elos que unem a cadeia comercial

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Vanesa Gambirazio

• Nombre completo: Vanesa Gambirazio
• Linkedin: Click aquí

Resumen perfil:

Vanesa Gambirazio es una profesional dedicada a la creación de soluciones de transformación digital con un alto impacto en negocios y proyectos. Su experiencia se centra en proyectos de e-commerce en países como Perú, Argentina, México y Colombia, donde trabaja en colaboración con las principales Cámaras de Comercio Electrónico de la región.

Asesora a empresas en el desarrollo eficaz de proyectos de comunicación, marketing, social media y plataformas digitales, con un enfoque especial en la implementación de tiendas online. Además, imparte cursos y talleres sobre UX, e-commerce y accesibilidad.

Es cofundadora de Pulip Flex Market Sale, una plataforma para la creación y gestión de eventos de descuentos, donde ejerce como Founder & Directora de ID4YOU.

Es miembro de la Comisión Directiva de CACE, y anteriormente fue Vicedirectora de la Comisión de Marketing de la misma organización. Actualmente, también forma parte del Consejo Ejecutivo de Semillero Digital.

Empresas y cargos:

• feb 2002-actualidad
  Founder & Directora
  ID4YOU
• nov 2022-actualidad
  Miembro de la Comisión Directiva
  CACE
• abr 2021-dic 2022
  Vicedirectora de la Comisión de Marketing
  CACE
• ene 2024-actualidad
  Miembro del Consejo Ejecutivo
  Semillero Digital
• feb 2018-dic 2018
  Formadora en Academia Argentina Emprende
  Ministerio de Producción y Trabajo de la Nación Argentina

Yo digital:

• Comenzó en 1999 con el diseño de sitios web y multimedia. Trabajó en Yeyeye.com para marcas como Quilmes, explorando las posibilidades de la web.

Yo pionero:

• Fue pionera en diseñar pensando en mobile first, además de colaborar en el desarrollo de eventos masivos online como el Cybermonday en Argentina.

Participa en los libros:

• La revolución del M-Commerce
• El boom del comercio electrónico
• El desarrollo de las super apps y los eslabones que unen la cadena comercial

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Vanesa Gambirazio

• Nome completo: Vanesa Gambirazio
• Linkedin: Clique aqui

Resumo do perfil:

Vanesa Gambirazio é uma profissional dedicada à criação de soluções de transformação digital com alto impacto nos negócios e projetos. Sua experiência está focada em projetos de e-commerce em países como Peru, Argentina, México e Colômbia, onde trabalha em colaboração com as principais Câmaras de Comércio Eletrônico da região.

Ela assessora empresas no desenvolvimento eficaz de projetos de comunicação, marketing, mídias sociais e plataformas digitais, com um foco especial na implementação de lojas online. Além disso, ministra cursos e workshops sobre UX, e-commerce e acessibilidade.

É cofundadora da Pulip Flex Market Sale, uma plataforma para criação e gestão de eventos de descontos, onde atua como Fundadora e Diretora da ID4YOU.

É membro da Comissão Diretiva da CACE e, anteriormente, foi Vice-Diretora da Comissão de Marketing da mesma organização. Atualmente, também faz parte do Conselho Executivo do Semillero Digital.

Empresas e Cargos:

• fev 2002-atualidade
  Fundadora & Diretora
  ID4YOU
• nov 2022-atualidade
  Membro da Comissão Diretiva
  CACE
• abr 2021-dez 2022
  Vice-Diretora da Comissão de Marketing
  CACE
• jan 2024-atualidade
  Membro do Conselho Executivo
  Semillero Digital
• fev 2018-dez 2018
  Formadora na Academia Argentina Emprende
  Ministério de Produção e Trabalho da Nação Argentina

Eu Digital:

• Começou em 1999 com o design de sites e multimídia. Trabalhou na Yeyeye.com para marcas como Quilmes, explorando as possibilidades da web.

Eu Pioneira:

• Foi pioneira ao projetar pensando em mobile first, além de colaborar no desenvolvimento de eventos massivos online, como o Cybermonday na Argentina.

Participa dos Livros:

• A revolução do M-Commerce
• O boom do comércio eletrônico
• O desenvolvimento dos super apps e os elos que unem a cadeia comercial

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Sergio Grinbaum

• Nombre completo: Sergio Grinbaum
• LinkedIn: Click aquí

Resumen Perfil:

Sergio Grinbaum es un visionario ejecutivo con una destacada trayectoria internacional en el liderazgo de iniciativas de transformación digital y marketing de crecimiento. Desde enero de 2007, es el CEO de Think Thanks, una firma consultora de estrategia digital con presencia en México, Ecuador, Panamá, Centroamérica, Colombia, Argentina, Chile, Perú, Uruguay, EE.UU., y España. Bajo su dirección, Think Thanks se ha consolidado como un líder en el desarrollo e implementación de estrategias de transformación digital, especializándose en SEO, medios digitales SEM, analítica, comunicación, comercio electrónico, lealtad y recurrencia de clientes, así como sostenibilidad.

Lidera el equipo de Metaverso en Think Thanks, enfocándose en tecnologías de aceleración para el sector retail y transaccional. Su expertise en el campo digital está también respaldado por asociaciones estratégicas como Google Premier Partner y Meta Partner, y su experiencia en publicidad programática DV 360.

Antes de su actual posición en Think Thanks, co-fundó y fue Director Regional de Operaciones de Deremate.com desde 1999 hasta 2006, donde jugó un papel crucial en el establecimiento de la plataforma de comercio electrónico como una de las más prominentes en Latinoamérica.

Además en 2004, co-fundó Grupo COVEDISA, un emprendimiento dedicado a la consultoría y desarrollo de soluciones digitales para empresas. Adicionalmente, en 2001, Sergio co-fundó y trabajó como consultor en Baazee.com y Vatera.com, donde aplicó sus conocimientos y habilidades en la gestión y asesoramiento de startups enfocadas en el comercio electrónico.

La carrera de Sergio Grinbaum destaca por su profundo conocimiento en estrategia y ejecución digital, un enfoque firme en resultados medibles y sostenibles, y un compromiso con la innovación continua en el ámbito de las nuevas tecnologías y el marketing digital. Su liderazgo en Think Thanks y otras empresas ha impulsado la transformación digital de numerosos clientes, estableciendo a Sergio como un referente en la industria del marketing digital y la consultoría estratégica a nivel global.

Empresas y cargos:

• ene 2007-actualidad: CEO, Think Thanks
• 1999-2006: Co-Founder & Regional Director of Operations, Deremate.com
• sept 2004-ago 2005: Co-Founder, Grupo COVEDISA
• ene 2001-dic 2001: Co-Founder & Consultant, Baazee.com
• 2001: Co-Founder & Consultant, Vatera.com

Yo digital:

• Su primera inmersión en el mundo digital fue con DeRemate, donde gestionó la oferta de productos en un momento clave para el ecommerce.

Yo pionero:

• Participó en la explosión de las punto-com y vivió de cerca la caída de la burbuja tecnológica.

Participa en los libros:

• Del boom de las punto-com al oscurantismo
• La era de los marketplace
• La revolución del M-Commerce

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Sergio Grinbaum

• Nome completo: Sergio Grinbaum
• LinkedIn: Clique aqui

Resumo do Perfil:

Sergio Grinbaum é um executivo visionário com uma destacada trajetória internacional na liderança de iniciativas de transformação digital e marketing de crescimento. Desde janeiro de 2007, é CEO da Think Thanks, uma consultoria de estratégia digital com presença no México, Equador, Panamá, América Central, Colômbia, Argentina, Chile, Peru, Uruguai, EUA e Espanha. Sob sua direção, a Think Thanks se consolidou como líder no desenvolvimento e implementação de estratégias de transformação digital, especializando-se em SEO, mídias digitais SEM, análise, comunicação, e-commerce, lealdade e recorrência de clientes, além de sustentabilidade.

Ele lidera a equipe do Metaverso na Think Thanks, focando em tecnologias de aceleração para o setor de varejo e transações. Sua experiência no campo digital também é respaldada por parcerias estratégicas como Google Premier Partner e Meta Partner, além de sua experiência em publicidade programática DV 360.

Antes de sua posição atual na Think Thanks, co-fundou e foi Diretor Regional de Operações da Deremate.com de 1999 a 2006, onde desempenhou um papel crucial no estabelecimento da plataforma de e-commerce como uma das mais proeminentes da América Latina.

Além disso, em 2004, co-fundou o Grupo COVEDISA, um empreendimento dedicado à consultoria e desenvolvimento de soluções digitais para empresas. Adicionalmente, em 2001, Sergio co-fundou e trabalhou como consultor na Baazee.com e Vatera.com, onde aplicou seus conhecimentos e habilidades na gestão e assessoria de startups focadas em e-commerce.

A carreira de Sergio Grinbaum se destaca pelo seu profundo conhecimento em estratégia e execução digital, um foco firme em resultados mensuráveis e sustentáveis, e um compromisso com a inovação contínua no campo das novas tecnologias e marketing digital. Sua liderança na Think Thanks e em outras empresas tem impulsionado a transformação digital de diversos clientes, consolidando Sergio como uma referência na indústria de marketing digital e consultoria estratégica globalmente.

Empresas e Cargos:

• jan 2007-atualidade: CEO, Think Thanks
• 1999-2006: Co-Fundador & Diretor Regional de Operações, Deremate.com
• set 2004-ago 2005: Co-Fundador, Grupo COVEDISA
• jan 2001-dez 2001: Co-Fundador & Consultor, Baazee.com
• 2001: Co-Fundador & Consultor, Vatera.com

Eu Digital:

• Sua primeira imersão no mundo digital foi com a DeRemate, onde gerenciou a oferta de produtos em um momento chave para o e-commerce.

Eu Pioneiro:

• Participou da explosão das ponto-com e viveu de perto a queda da bolha tecnológica.

Participa dos Livros:

• Do boom das ponto-com ao obscurantismo
• A era dos marketplaces
• A revolução do M-Commerce

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Sergio Candelo

• Nombre completo: Sergio Candelo
• Linkedin: Click aquí

Resumen perfil:

Con más de dos décadas al mando de Snoop Consulting, Sergio Candelo ha fomentado la innovación y la transformación digital en diversos entornos empresariales.

En el Consejo Consultivo de CESSI, su rol sintetiza los conocimientos de la industria con una visión estratégica para seguir avanzando el sector del software en Argentina. Su trayectoria desde Presidente hasta asesor en CESSI refleja un compromiso con el crecimiento y la competitividad de la industria del software. Colaborando con las partes interesadas, ha cultivado un ecosistema colaborativo que prospera gracias al conocimiento compartido y al liderazgo progresivo.

Ha liderado Snoop Consulting desde su fundación, enfocándose en la innovación digital y la transformación tecnológica, consolidando la posición de la empresa en el mercado.

En su rol actual en PMI Buenos Aires, como vicepresidente en finanzas, supervisa la gestión financiera, asegurando la estabilidad y el crecimiento económico de la organización. Hasta el 2020, como presidente de PMI Buenos Aires, lideró la organización en la promoción de buenas prácticas en la gestión de proyectos, fortaleciendo la comunidad profesional de la gestión de proyectos en la región.

Sergio Candelo es reconocido por su liderazgo visionario, su capacidad para fomentar la innovación y su dedicación al crecimiento sostenible y competitivo del sector del software en Argentina.

Empresas y cargos:

• ago 2000-actualidad
  Co-Founder & CEO
  Snoop Consulting
• ene 2024-actualidad
  VP of Finance
  PMI Buenos Aires
• oct 2023-actualidad
  Consejo Consultivo
  Cámara de Empresas de Software y Servicios Informáticos de Argentina (CESSI)
• oct 2019-oct 2023
  Presidente
  Cámara de Empresas de Software y Servicios Informáticos de Argentina (CESSI)
• nov 2017-oct 2019
  Secretario
  Cámara de Empresas de Software y Servicios Informáticos de Argentina (CESSI)
• ene 2018-ene 2020
  Presidente
  PMI Buenos Aires

Yo digital:

• Su inicio en la tecnología fue en la universidad, utilizando computadoras de sistema operativo DOS, lo que despertó su interés en programación.

Yo pionero:

• Ha sido parte de varias iniciativas de ecommerce en Argentina, promoviendo el desarrollo de infraestructura digital para el comercio.

Participa en los libros:

• La era de los marketplace
• Desafío fulfillment, logística y última milla
• El ecosistema emprendedor y el impulso de las nuevas iniciativas

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Sergio Candelo

• Nome completo: Sergio Candelo
• LinkedIn: Clique aqui

Resumo do perfil:

Com mais de duas décadas à frente da Snoop Consulting, Sergio Candelo tem fomentado a inovação e a transformação digital em diversos ambientes empresariais.

No Conselho Consultivo da CESSI, seu papel sintetiza os conhecimentos da indústria com uma visão estratégica para continuar avançando o setor de software na Argentina. Sua trajetória, desde Presidente até assessor na CESSI, reflete um compromisso com o crescimento e a competitividade da indústria de software. Colaborando com as partes interessadas, ele tem cultivado um ecossistema colaborativo que prospera graças ao conhecimento compartilhado e à liderança progressiva.

Ele tem liderado a Snoop Consulting desde sua fundação, com foco na inovação digital e na transformação tecnológica, consolidando a posição da empresa no mercado.

Em seu papel atual no PMI Buenos Aires, como vice-presidente de finanças, ele supervisiona a gestão financeira, garantindo a estabilidade e o crescimento econômico da organização. Até 2020, como presidente do PMI Buenos Aires, liderou a organização na promoção de boas práticas na gestão de projetos, fortalecendo a comunidade profissional de gestão de projetos na região.

Sergio Candelo é reconhecido por sua liderança visionária, sua capacidade de fomentar a inovação e sua dedicação ao crescimento sustentável e competitivo do setor de software na Argentina.

Empresas e cargos:

• ago 2000-atualidade
  Co-Fundador & CEO
  Snoop Consulting
• jan 2024-atualidade
  VP de Finanças
  PMI Buenos Aires
• out 2023-atualidade
  Conselho Consultivo
  Câmara de Empresas de Software e Serviços Informáticos da Argentina (CESSI)
• out 2019-out 2023
  Presidente
  Câmara de Empresas de Software e Serviços Informáticos da Argentina (CESSI)
• nov 2017-out 2019
  Secretário
  Câmara de Empresas de Software e Serviços Informáticos da Argentina (CESSI)
• jan 2018-jan 2020
  Presidente
  PMI Buenos Aires

Eu digital:

• Seu início na tecnologia foi na universidade, utilizando computadores com sistema operacional DOS, o que despertou seu interesse por programação.

Eu pioneiro:

• Fez parte de várias iniciativas de e-commerce na Argentina, promovendo o desenvolvimento de infraestrutura digital para o comércio.

Participa dos livros:

• A era dos marketplace
• Desafio fulfillment, logística e última milha
• O ecossistema empreendedor e o impulso das novas iniciativas

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Sebastián Mantica

• Nombre completo: Sebastián Mantica
• LinkedIn: Click aquí

Resumen perfil:

Sebastián Mantica es un experimentado profesional en el ámbito del comercio electrónico y la gestión de negocios digitales, con una sólida trayectoria en la industria de la tecnología y el retail. Desde el 2015, se desempeña como Ecommerce & Digital Business Manager en Cetrogar S.A., donde ha sido clave en la transformación digital de la compañía, impulsando el crecimiento del canal online y optimizando la experiencia del cliente en el entorno digital.

Antes de su rol en Cetrogar, trabajó en Frávega SACIEI, donde desempeñó funciones cruciales en dos posiciones. Hasta 2015, fue Ecommerce Manager, liderando el desarrollo y expansión del comercio electrónico de la empresa, y previamente, fue Category Manager, gestionando categorías estratégicas y mejorando la rentabilidad de los productos en el mercado.

Su carrera comenzó en Carrefour, donde fue Brand Manager IT, gestionando la estrategia de marca para la categoría de tecnología, y en IBM, donde trabajó como Brand Manager, desempeñando un rol fundamental en el posicionamiento de la marca en el mercado.

Sebastián Mantica se destaca por su capacidad para liderar proyectos de transformación digital y comercio electrónico, combinando su profundo conocimiento del sector con una visión estratégica orientada a la innovación y al logro de resultados sobresalientes. Su experiencia en la gestión de marcas y categorías, junto con su habilidad para adaptarse a las tendencias del mercado, lo convierten en un referente en el ámbito del comercio digital y la tecnología.

Empresas y cargos:

• oct 2015-actualidad
  Ecommerce & Digital Business Manager
  Cetrogar S.A.
• oct 2011-oct 2015
  Ecommerce Manager
  Fravega SACIEI
• ene 2005-oct 2011
  Category Manager
  Fravega SACIEI
• ene 2002-ene 2005
  Brand Manager IT
  Carrefour
• sept 1997-abr 2001
  Brand Manager
  IBM

Yo digital:

• Su primera experiencia tecnológica fue con una Texas Instrument TI-99 que le regaló su abuela en los años 80. Este regalo despertó su interés por la tecnología y el comercio electrónico.

Yo pionero:

• Fue fundamental en el ecommerce de Cetrogar, donde ayudó a implementar procesos digitales en una de las principales empresas de retail en Argentina.

Participa en los libros:

• La reconversión de los grandes retailers
• El boom del comercio electrónico
• La revolución del M-Commerce

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Sebastián Mantica

• Nome completo: Sebastián Mantica
• LinkedIn: Clique aqui

Resumo do perfil:

Sebastián Mantica é um profissional experiente no campo do comércio eletrônico e gestão de negócios digitais, com uma sólida trajetória na indústria de tecnologia e varejo. Desde 2015, ele atua como Ecommerce & Digital Business Manager na Cetrogar S.A., onde tem sido fundamental na transformação digital da empresa, impulsionando o crescimento do canal online e otimizando a experiência do cliente no ambiente digital.

Antes de sua função na Cetrogar, trabalhou na Frávega SACIEI, onde desempenhou funções cruciais em dois cargos. Até 2015, foi Ecommerce Manager, liderando o desenvolvimento e expansão do comércio eletrônico da empresa, e anteriormente, foi Category Manager, gerenciando categorias estratégicas e melhorando a rentabilidade dos produtos no mercado.

Sua carreira começou no Carrefour, onde foi Brand Manager IT, gerenciando a estratégia de marca para a categoria de tecnologia, e na IBM, onde trabalhou como Brand Manager, desempenhando um papel fundamental no posicionamento da marca no mercado.

Sebastián Mantica se destaca por sua capacidade de liderar projetos de transformação digital e comércio eletrônico, combinando seu profundo conhecimento do setor com uma visão estratégica voltada para a inovação e para a obtenção de resultados excepcionais. Sua experiência na gestão de marcas e categorias, juntamente com sua habilidade de se adaptar às tendências do mercado, fazem dele uma referência no campo do comércio digital e da tecnologia.

Empresas e cargos:

• out 2015-atualidade
  Ecommerce & Digital Business Manager
  Cetrogar S.A.
• out 2011-out 2015
  Ecommerce Manager
  Frávega SACIEI
• jan 2005-out 2011
  Category Manager
  Frávega SACIEI
• jan 2002-jan 2005
  Brand Manager IT
  Carrefour
• set 1997-abr 2001
  Brand Manager
  IBM

Eu digital:

• Seu primeiro contato com a tecnologia foi com um Texas Instrument TI-99 que sua avó lhe deu nos anos 80. Este presente despertou seu interesse por tecnologia e comércio eletrônico.

Eu pioneiro:

• Foi fundamental no e-commerce da Cetrogar, ajudando a implementar processos digitais em uma das principais empresas de varejo da Argentina.

Participa dos livros:

• A reconversão dos grandes varejistas
• O boom do comércio eletrônico
• A revolução do M-Commerce

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Sara Carbajo Suárez

• Nombre completo: Sara Carbajo Suárez
• Linkedin: Click aquí

Resumen perfil:

Sara Carbajo Suárez posee un extenso conocimiento profesional en el ámbito del comercio electrónico. Su carrera comenzó en los primeros años impulsando el crecimiento de una start-up española especializada en ventas flash, que posteriormente fue adquirida por Amazon en 2011.

En una etapa posterior, se enfocó en el mercado de Oriente Medio, desempeñándose como Gerente de Cuentas Clave en el sector de la moda para un marketplace presente en siete países. En esta última etapa, ha centrado sus esfuerzos en la comercialización de una plataforma de eCommerce muy enfocada en la conversión.

Desde 2021, se desempeña como Ecommerce Manager en IQVIA Spain, donde ha liderado exitosamente diversas estrategias de comercio digital.

Anteriormente, trabajó como Business Developer Commerce Solutions en Increnta, donde desarrolló soluciones innovadoras para el comercio digital, optimizando la experiencia del usuario y aumentando la conversión.

En vdSHOP, ocupó dos roles clave: primero como Head of Brands y luego como Manager of Sourcing & Brands. En estos puestos, supervisó la gestión de marcas y el abastecimiento, asegurando el alineamiento estratégico con los objetivos comerciales de la empresa.

Antes de su tiempo en vdSHOP, fue parte de VTEX, donde trabajó en Corporate Sales para España y Portugal. Su rol implicaba la gestión de ventas corporativas, fortaleciendo la presencia de la empresa en el mercado ibérico y desarrollando relaciones comerciales clave.

Con una trayectoria que abarca diversos roles estratégicos en el comercio electrónico, Sara Carbajo Suárez ha demostrado una capacidad excepcional para liderar y ejecutar proyectos que impulsan el crecimiento y la innovación en cada organización en la que ha trabajado.

Empresas y cargos:

• nov 2021-actualidad
  Ecommerce Manager
  IQVIA Spain
• dic 2019-nov 2021
  Business Developer Commerce Solutions
  Increnta
• sept 2019-dic 2019
  Manager of Sourcing & Brands
  vdSHOP
• feb 2019-dic 2019
  Head of Brands
  vdSHOP
• feb 2017-nov 2018
  Corporate Sales, Spain & Portugal
  VTEX

Yo digital:

• Su carrera en el ecommerce comenzó en 2004, cuando estudió diseño digital en una universidad pionera en España. Participó en la revolución digital tras la caída de las punto-com.

Yo pionero:

• Trabajó en ByVIP, uno de los clubes de compras que marcó un antes y un después en la industria de ecommerce, especialmente en la introducción de las mujeres al comercio digital.

Participa en los libros:

• La revolución del M-Commerce
• El ecosistema emprendedor y el impulso de las nuevas iniciativas
• El boom del comercio electrónico

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Sara Carbajo Suárez

• Nome completo: Sara Carbajo Suárez
• LinkedIn: Clique aqui

Resumo do perfil:

Sara Carbajo Suárez possui um vasto conhecimento profissional no campo do comércio eletrônico. Sua carreira começou nos primeiros anos, impulsionando o crescimento de uma start-up espanhola especializada em vendas flash, que posteriormente foi adquirida pela Amazon em 2011.

Em uma fase posterior, ela se concentrou no mercado do Oriente Médio, atuando como Gerente de Contas Chave no setor de moda para um marketplace presente em sete países. Nessa etapa, se dedicou à comercialização de uma plataforma de e-commerce muito focada na conversão.

Desde 2021, ocupa o cargo de Ecommerce Manager na IQVIA Spain, onde tem liderado com sucesso diversas estratégias de comércio digital.

Anteriormente, trabalhou como Business Developer Commerce Solutions na Increnta, onde desenvolveu soluções inovadoras para o comércio digital, otimizando a experiência do usuário e aumentando a conversão.

Na vdSHOP, ocupou dois cargos chave: primeiro como Head of Brands e depois como Manager of Sourcing & Brands. Nesses postos, supervisionou a gestão de marcas e o abastecimento, garantindo o alinhamento estratégico com os objetivos comerciais da empresa.

Antes de seu tempo na vdSHOP, foi parte da VTEX, onde trabalhou em Corporate Sales para Espanha e Portugal. Seu papel envolvia a gestão de vendas corporativas, fortalecendo a presença da empresa no mercado ibérico e desenvolvendo relações comerciais chave.

Com uma trajetória que abrange diversos papéis estratégicos no comércio eletrônico, Sara Carbajo Suárez tem demonstrado uma capacidade excepcional para liderar e executar projetos que impulsionam o crescimento e a inovação em cada organização em que trabalhou.

Empresas e cargos:

• nov 2021-atualidade
  Ecommerce Manager
  IQVIA Spain
• dez 2019-nov 2021
  Business Developer Commerce Solutions
  Increnta
• set 2019-dez 2019
  Manager of Sourcing & Brands
  vdSHOP
• fev 2019-dez 2019
  Head of Brands
  vdSHOP
• fev 2017-nov 2018
  Corporate Sales, Espanha & Portugal
  VTEX

Eu digital:

• Sua carreira no e-commerce começou em 2004, quando estudou design digital em uma universidade pioneira na Espanha. Ela participou da revolução digital após a queda das ponto-com.

Eu pioneira:

• Trabalhou na ByVIP, um dos clubes de compras que marcou um antes e depois na indústria de e-commerce, especialmente na introdução das mulheres ao comércio digital.

Participa dos livros:

• A revolução do M-Commerce
• O ecossistema empreendedor e o impulso das novas iniciativas
• O boom do comércio eletrônico

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Salustio Prieto

• Nombre completo: Salustio Prieto
• LinkedIn: Click aquí

Resumen perfil:

Salustio Prieto es un destacado profesional con una sólida formación académica. Su trayectoria abarca una amplia experiencia en ventas, desarrollo de negocios, planificación estratégica, marketing y gestión general, con un enfoque particular en servicios logísticos, aerolíneas de carga, venta directa (MLM), mensajería y bienes de consumo.

Especialista en servicios logísticos, marketing B2B, desarrollo de negocios e innovación, inició su carrera en el ámbito del transporte marítimo y aéreo de carga, donde comenzó en el área de ventas y ascendió a posiciones directivas como Director de Ventas y Marketing, y Director General en empresas líderes del mercado chileno. Entre estas destacan Lan Cargo Airlines, LanCourier, Oriflame, TW Logistics (3PL), Undurraga Wines y CorreosChile.

Es fundador y primer presidente de la Asociación Logística de Chile (ALOG), un hito que marca su compromiso con el desarrollo del sector logístico en el país. En 2010, fue designado Director de Marketing, Desarrollo de Negocios e Innovación en CorreosChile, y en 2012, volvió a formar parte del directorio de ALOG. Además, ha sido miembro del comité de expertos en el ILCE (Instituto Latinoamericano de Comercio Electrónico).

Actualmente, enfrenta nuevos desafíos como CEO y Co-Fundador de Next4, una empresa de capital de riesgo, desarrollo de negocios y representaciones comerciales para América Latina, con un enfoque en e-Commerce, economía colaborativa y gestión de la cadena de suministro. También es Director Fundador de PickTac, CEO de Acceleron, Co-Fundador y Presidente del Consejo de PalletParking, y miembro del consejo de QMATCH-eCommerce Intelligence. Su liderazgo y visión innovadora continúan impulsando la evolución de estos sectores en América Latina.

Empresas y cargos:

• sept 2022-actualidad
  CEO & Co-Founder
  Next4
• jun 2021-actualidad
  Director Fundador
  PickTac
• jun 2015-actualidad
  CEO
  Acceleron
• dic 2016-actualidad
  Co-Founder & President of the Board
  PalletParking
• ene 2018-actualidad
  Board Member
  QMATCH-eCommerce Intelligence

Yo digital:

• Su primer contacto con la tecnología fue a través de su hermano, quien lo introdujo al mundo de la programación.

Yo pionero:

• Pionero en la logística digital, fundó el primer centro de fulfillment para ecommerce en Latinoamérica en LAN Courier.

Participa en los libros:

• Desafío fulfillment, logística y última milla
• El boom del comercio electrónico
• La reconversión de los grandes retailers

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Salustio Prieto

• Nome completo: Salustio Prieto
• LinkedIn: Clique aqui

Resumo do perfil:

Salustio Prieto é um destacado profissional com sólida formação acadêmica. Sua trajetória abrange ampla experiência em vendas, desenvolvimento de negócios, planejamento estratégico, marketing e gestão geral, com enfoque particular em serviços logísticos, companhias aéreas de carga, venda direta (MLM), mensageria e bens de consumo.

Especialista em serviços logísticos, marketing B2B, desenvolvimento de negócios e inovação, iniciou sua carreira no setor de transporte marítimo e aéreo de carga, onde começou na área de vendas e ascendeu a posições de liderança como Diretor de Vendas e Marketing e Diretor Geral em empresas líderes do mercado chileno. Entre essas estão Lan Cargo Airlines, LanCourier, Oriflame, TW Logistics (3PL), Undurraga Wines e CorreosChile.

É fundador e primeiro presidente da Associação Logística do Chile (ALOG), um marco que demonstra seu compromisso com o desenvolvimento do setor logístico no país. Em 2010, foi designado Diretor de Marketing, Desenvolvimento de Negócios e Inovação no CorreosChile, e em 2012, retornou ao conselho da ALOG. Também foi membro do comitê de especialistas no ILCE (Instituto Latinoamericano de Comércio Eletrônico).

Atualmente, enfrenta novos desafios como CEO e Co-Fundador da Next4, uma empresa de capital de risco, desenvolvimento de negócios e representações comerciais para a América Latina, com foco em e-commerce, economia colaborativa e gestão da cadeia de suprimentos. Também é Diretor Fundador da PickTac, CEO da Acceleron, Co-Fundador e Presidente do Conselho da PalletParking, e membro do conselho da QMATCH-eCommerce Intelligence. Sua liderança e visão inovadora continuam a impulsionar a evolução desses setores na América Latina.

Empresas e cargos:

• set 2022-atualidade
  CEO & Co-Fundador
  Next4
• jun 2021-atualidade
  Diretor Fundador
  PickTac
• jun 2015-atualidade
  CEO
  Acceleron
• dez 2016-atualidade
  Co-Fundador & Presidente do Conselho
  PalletParking
• jan 2018-atualidade
  Membro do Conselho
  QMATCH-eCommerce Intelligence

Eu digital:

• Seu primeiro contato com a tecnologia foi através de seu irmão, que o introduziu ao mundo da programação.

Eu pioneiro:

• Pioneiro na logística digital, fundou o primeiro centro de fulfillment para e-commerce na América Latina na LAN Courier.

Participa dos livros:

• Desafio fulfillment, logística e última milha
• O boom do comércio eletrônico
• A reconversão dos grandes varejistas

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Roby Cibrián

• Nombre completo: Roby Cibrián
• Linkedin: Click aquí

Resumen perfil:

Roby Cibrián es un apasionado de la inteligencia de negocios en la web, y su empresa está 100% enfocada en generar la mejor solución para mejorar las tasas de conversión de clientes y automatizar los procesos de generación de contenido.

Es arquitecto, pero su amor por la tecnología, y principalmente por las computadoras, lo llevó a fundar Braindw, una empresa completamente dedicada al desarrollo de una plataforma que soluciona estos problemas.

Como emprendedor digital, fundó Cibrián Campoy Creativos (CCC) y produjo grandes aplicaciones multimedia para empresas como Impsat, Pfizer, Telefe, Banelco y Visa, entre otras.

En su faceta de emprendedor en Internet, fundó El Sitio (www.elsitio.com), uno de los portales líderes en América Latina y la única empresa de Internet con base en Latinoamérica que salió a bolsa en los mercados tecnológicos de EE.UU., NASDAQ, con el ticker LCTO.

Creó ESDC, El Sitio Digital Channel (hoy Mixplay.tv), el primer portal multimedia en Latinoamérica que incluía comunidades 3D y video digital.

Fundó CCD2 (Cibrián Campoy Digital), una empresa enfocada en servicios de alta tecnología para Internet. Los productos principales incluyen comercio electrónico, e-learning, sistemas de gestión de contenidos (CMS), videoportales para la web y aplicaciones de minería de datos.

Actualmente, su empresa, New Digital Way, ha desarrollado todas las habilidades para llevar a cabo la creación y desarrollo de una plataforma de inteligencia en línea en tiempo real, llamada Braindw.

Empresas y cargos:

• sept 2007-actualidad
  Chairman, Founder & SVP Sales & Marketing
  BrainDW
• abr 2006-dic 2023
  Owner
  CCD2
• abr 2006-2007
  CEO
  CCD2
• jun 2011-ene 2017
  Director & Member of the Board
  Enjoypping
• ago 2009-2010
  Vicepresident
  Marketplace Developers

Yo digital:

• Su experiencia digital comenzó en la década de los 90 como parte del equipo fundador de El Sitio, la primera empresa argentina en cotizar en NASDAQ.

Yo pionero:

• Fundador de El Sitio, que llevó a la compañía a ser pionera en la era punto-com en Latinoamérica.

Participa en los libros:

• Del boom de las punto-com al oscurantismo
• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• El boom del comercio electrónico

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Roby Cibrián

• Nome completo: Roby Cibrián
• LinkedIn: Clique aqui

Resumo do perfil:

Roby Cibrián é apaixonado por inteligência de negócios na web, e sua empresa está 100% focada em gerar a melhor solução para melhorar as taxas de conversão de clientes e automatizar os processos de geração de conteúdo.

É arquiteto, mas seu amor pela tecnologia, e principalmente por computadores, o levou a fundar a Braindw, uma empresa completamente dedicada ao desenvolvimento de uma plataforma que resolve esses problemas.

Como empreendedor digital, fundou a Cibrián Campoy Creativos (CCC) e produziu grandes aplicativos multimídia para empresas como Impsat, Pfizer, Telefe, Banelco e Visa, entre outras.

Em sua faceta de empreendedor na Internet, fundou o El Sitio (www.elsitio.com), um dos portais líderes na América Latina e a única empresa de Internet com sede na América Latina que foi listada nos mercados tecnológicos dos EUA, NASDAQ, com o ticker LCTO.

Criou o ESDC, El Sitio Digital Channel (atualmente Mixplay.tv), o primeiro portal multimídia da América Latina que incluía comunidades 3D e vídeo digital.

Fundou a CCD2 (Cibrián Campoy Digital), uma empresa focada em serviços de alta tecnologia para a Internet. Os principais produtos incluem comércio eletrônico, e-learning, sistemas de gerenciamento de conteúdo (CMS), videoportais para a web e aplicativos de mineração de dados.

Atualmente, sua empresa, New Digital Way, desenvolveu todas as habilidades para criar e desenvolver uma plataforma de inteligência online em tempo real, chamada Braindw.

Empresas e cargos:

• set 2007-atualidade
  Presidente, Fundador & SVP de Vendas & Marketing
  BrainDW
• abr 2006-dez 2023
  Proprietário
  CCD2
• abr 2006-2007
  CEO
  CCD2
• jun 2011-jan 2017
  Diretor & Membro do Conselho
  Enjoypping
• ago 2009-2010
  Vice-presidente
  Marketplace Developers

Eu digital:

• Sua experiência digital começou na década de 90 como parte da equipe fundadora do El Sitio, a primeira empresa argentina a ser listada na NASDAQ.

Eu pioneiro:

• Fundador do El Sitio, que tornou a empresa pioneira na era ponto-com na América Latina.

Participa dos livros:

• Do boom das ponto-com ao obscurantismo
• A Decolagem Digital: Os Inícios do Comércio Eletrônico na Ibero-América
• O boom do comércio eletrônico

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Ricardo Garrido

• Nombre completo: Ricardo Garrido
• Linkedin: Click aquí

Resumen perfil:

Ricardo Garrido es un ejecutivo con amplia experiencia en la gestión empresarial, liderando startups, transformando estrategias en operaciones eficientes y rentables, construyendo y liderando equipos multidisciplinarios, trabajando en empresas globales, desarrollando alianzas estratégicas sólidas con empresas de clase mundial y llevando a cabo cambios complejos en el entorno empresarial.

Se desempeña como Director de Marketplace para Amazon en Brasil, donde es responsable de la estrategia y operación de la plataforma, asegurando su crecimiento y eficiencia en el mercado brasileño.

Antes de su rol actual, lideró el equipo de Alexa en Brasil, donde gestionó la introducción y expansión del asistente de voz de Amazon en el país, trabajando en estrecha colaboración con equipos globales para adaptar la tecnología al mercado local.

Además encabezó el equipo de Adquisición de Contenidos para Kindle en Brasil, incluyendo la negociación con editoriales y la plataforma Kindle Direct Publishing. Su liderazgo fue crucial para el crecimiento del catálogo de contenidos en la región.

En Tegma, fue Director General de la Unidad de Negocios de Logística Integrada, donde desarrolló operaciones de comercio electrónico para empresas como Nespresso y FNAC, consolidando a Treelog como una de las mayores empresas de logística en Brasil.

Desarrolló y lanzó iba (iba.com.br), la plataforma de comercio electrónico de Abril Media para la venta y distribución de contenido digital. Lideró la distribución de contenido digital de Abril mediante el desarrollo de alianzas estratégicas con empresas como Adobe, Google, Apple y Nova Pontocom. También lideró el proceso de adquisición y gestión de Xeriph, una startup brasileña pionera en el negocio de e-books en Brasil.

Ricardo Garrido es conocido por ser asertivo, flexible y ecléctico, destacando su habilidad para involucrar a diferentes personas en una visión común. Su capacidad de aprendizaje rápido y sus habilidades agudas para resolver problemas son también parte de sus fortalezas.

Empresas y cargos:

• ene 2021-actualidad
  Marketplace Director, Brazil
  Amazon
• may 2019-ene 2021
  Country Manager, Brazil-Alexa
  Amazon
• mar 2016-may 2019
  Head of Content Acquisition, Kindle Brazil
  Amazon
• sept 2014-nov 2015
  Managing Director-Integrated Logistics Business Unit
  Tegma Gestao Logística S.A.
• abr 2011-sept 2014
  Managing Director & Co-Founder
  Mundo iba

Yo digital:

• Su contacto inicial fue en los años 90, trabajando en Editora Abril en Brasil, donde experimentó los primeros pasos de internet.

Yo pionero:

• Lideró el desarrollo de Total Express, una de las empresas logísticas más importantes de Brasil, adaptando la logística para ecommerce.

Participa en los libros:

• Desafío fulfillment, logística y última milla
• El boom del comercio electrónico
• El desarrollo de las super apps y los eslabones que unen la cadena comercial

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Ricardo Garrido

• Nome completo: Ricardo Garrido
• LinkedIn: Clique aqui

Resumo do perfil:

Ricardo Garrido é um executivo com ampla experiência na gestão empresarial, liderando startups, transformando estratégias em operações eficientes e rentáveis, construindo e liderando equipes multidisciplinares, trabalhando em empresas globais, desenvolvendo alianças estratégicas sólidas com empresas de classe mundial e realizando mudanças complexas no ambiente de negócios.

Atualmente, ocupa o cargo de Diretor de Marketplace da Amazon no Brasil, sendo responsável pela estratégia e operação da plataforma, garantindo seu crescimento e eficiência no mercado brasileiro.

Antes de seu cargo atual, liderou a equipe Alexa no Brasil, onde gerenciou a introdução e expansão do assistente de voz da Amazon no país, trabalhando de perto com equipes globais para adaptar a tecnologia ao mercado local.

Além disso, comandou a equipe de Aquisição de Conteúdo para Kindle no Brasil, incluindo negociações com editoras e a plataforma Kindle Direct Publishing. Sua liderança foi crucial para o crescimento do catálogo de conteúdo na região.

Na Tegma, foi Diretor Geral da Unidade de Negócios de Logística Integrada, onde desenvolveu operações de e-commerce para empresas como Nespresso e FNAC, consolidando a Treelog como uma das maiores empresas de logística no Brasil.

Desenvolveu e lançou o iba (iba.com.br), a plataforma de e-commerce da Abril Media para venda e distribuição de conteúdo digital. Liderou a distribuição de conteúdo digital da Abril por meio do desenvolvimento de alianças estratégicas com empresas como Adobe, Google, Apple e Nova Pontocom. Também liderou o processo de aquisição e gestão da Xeriph, uma startup brasileira pioneira no mercado de e-books no Brasil.

Ricardo Garrido é conhecido por ser assertivo, flexível e eclético, destacando sua habilidade em envolver diferentes pessoas em uma visão comum. Sua capacidade de aprendizado rápido e suas habilidades afiadas para resolver problemas também fazem parte de seus pontos fortes.

Empresas e cargos:

• jan 2021-atualidade
  Diretor de Marketplace, Brasil
  Amazon
• mai 2019-jan 2021
  Country Manager, Brasil-Alexa
  Amazon
• mar 2016-mai 2019
  Head of Content Acquisition, Kindle Brasil
  Amazon
• set 2014-nov 2015
  Diretor Geral – Unidade de Negócios de Logística Integrada
  Tegma Gestão Logística S.A.
• abr 2011-set 2014
  Diretor Geral & Co-Fundador
  Mundo iba

Eu digital:

• Seu primeiro contato com o digital foi nos anos 90, trabalhando na Editora Abril no Brasil, onde vivenciou os primeiros passos da internet.

Eu pioneiro:

• Liderou o desenvolvimento da Total Express, uma das empresas logísticas mais importantes do Brasil, adaptando a logística para o e-commerce.

Participa dos livros:

• Desafio fulfillment, logística e última milha
• O boom do comércio eletrônico
• O desenvolvimento das super apps e os elos que unem a cadeia comercial

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Ricardo Alonso

• Nombre completo: Ricardo Alonso
• Linkedin: Click aquí

Resumen perfil:

Ricardo Alonso es un profesional con más de 25 años de experiencia en la industria del retail y comercio electrónico. Emprendedor e innovador, posee una destacada trayectoria en la formulación de estrategias y gestión de procesos en tiendas por departamentos, operaciones de tiendas, centros comerciales, comercio electrónico y marketplaces. A lo largo de su carrera, ha gestionado con éxito la compleja dinámica del retail omnicanal, equilibrando sinergias y promoviendo un crecimiento agresivo. Su visión del e-business ha sido reconocida en el sector, siendo pionero en la adopción y desarrollo de innovaciones, y un líder impulsor de iniciativas regionales en el ecosistema digital de Latinoamérica.

Actualmente, es socio de The Blue Commerce Consulting & Partners, una consultora boutique especializada en retail, con operaciones en Europa y Latinoamérica. Aquí, contribuye con su vasta experiencia en la industria para ofrecer soluciones estratégicas a diversas empresas del sector.

Desde enero de 2023 es miembro del consejo de Freedom. Proporciona orientación estratégica y apoyo en la toma de decisiones clave, aprovechando su amplia experiencia en el comercio electrónico y el retail.

En su rol de consejero en la Cámara de Comercio de Santiago, colabora en la definición de políticas y estrategias para fortalecer el comercio en Santiago, aportando su conocimiento en innovación y transformación digital.

Además es fundador e inversor de Casaplanta Chile, donde aplica su enfoque emprendedor para impulsar el crecimiento y desarrollo de esta empresa en el sector de la horticultura y el diseño de interiores.

En su cargo de Vicepresidente Ejecutivo de Marketplace en Falabella Group, lideró la estrategia y operación de uno de los marketplaces más grandes de Latinoamérica, logrando significativos avances en la integración omnicanal y el crecimiento del comercio digital.

Ricardo Alonso se destaca por su compromiso con la excelencia y su capacidad para impulsar cambios significativos en las organizaciones con las que colabora, siempre enfocado en el crecimiento sostenible y la innovación continua.

Empresas y cargos:

• nov 2023-actualidad
  Co-Fundador y Socio
  The Blue Commerce Consulting & Partners
• ene 2023-actualidad
  Board Member
  Fridom
• may 2022-actualidad
  Consejero
  Cámara Comercio de Santiago
• feb 2018-actualidad
  Founder & Investor
  Casaplanta Chile
• sept 2020-abr 2022
  EVP Marketplace
  Falabella Group

Yo digital:

• Empezó su carrera trabajando con servidores físicos en los primeros días del almacenamiento digital y fue testigo de la transición hacia la nube.

Yo pionero:

• Ha sido un promotor de la omnicanalidad y la evolución de los modelos de infraestructura digital, facilitando la transición de las empresas hacia el comercio unificado.

Participa en los libros:

• El arribo de las tecnologías exponenciales y la transformación del ecosistema
• La revolución del M-Commerce
• Los modelos unified & collaborative commerce

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Ricardo Alonso

• Nome completo: Ricardo Alonso
• LinkedIn: Clique aqui

Resumo do perfil:

Ricardo Alonso é um profissional com mais de 25 anos de experiência na indústria de varejo e comércio eletrônico. Empreendedor e inovador, possui uma trajetória destacada na formulação de estratégias e gestão de processos em lojas de departamentos, operações de lojas, shoppings, comércio eletrônico e marketplaces. Ao longo de sua carreira, gerenciou com sucesso a dinâmica complexa do varejo omnicanal, equilibrando sinergias e promovendo um crescimento agressivo. Sua visão do e-business tem sido reconhecida no setor, sendo pioneiro na adoção e desenvolvimento de inovações, além de ser um líder impulsionador de iniciativas regionais no ecossistema digital da América Latina.

Atualmente, é sócio da The Blue Commerce Consulting & Partners, uma consultoria boutique especializada em varejo, com operações na Europa e América Latina. Lá, contribui com sua vasta experiência para oferecer soluções estratégicas a diversas empresas do setor.

Desde janeiro de 2023, é membro do conselho da Freedom, fornecendo orientação estratégica e apoio na tomada de decisões-chave, aproveitando sua ampla experiência no comércio eletrônico e no varejo.

Em seu cargo como conselheiro na Câmara de Comércio de Santiago, colabora na definição de políticas e estratégias para fortalecer o comércio em Santiago, trazendo seu conhecimento em inovação e transformação digital.

Além disso, é fundador e investidor da Casaplanta Chile, onde aplica seu foco empreendedor para impulsionar o crescimento e desenvolvimento da empresa no setor de horticultura e design de interiores.

Como Vice-presidente Executivo de Marketplace no Falabella Group, liderou a estratégia e operação de um dos maiores marketplaces da América Latina, alcançando significativos avanços na integração omnicanal e no crescimento do comércio digital.

Ricardo Alonso se destaca por seu compromisso com a excelência e sua capacidade de impulsionar mudanças significativas nas organizações com as quais colabora, sempre focado no crescimento sustentável e na inovação contínua.

Empresas e cargos:

• nov 2023-atualidade
  Sócio e Co-Fundador
  The Blue Commerce Consulting & Partners
• jan 2023-atualidade
  Membro do Conselho
  Freedom
• mai 2022-atualidade
  Conselheiro
  Câmara de Comércio de Santiago
• fev 2018-atualidade
  Fundador e Investidor
  Casaplanta Chile
• set 2020-abr 2022
  EVP Marketplace
  Falabella Group

Eu digital:

• Iniciou sua carreira trabalhando com servidores físicos nos primeiros dias de armazenamento digital e foi testemunha da transição para a nuvem.

Eu pioneiro:

• Tem sido um promotor da omnicanalidade e da evolução dos modelos de infraestrutura digital, facilitando a transição das empresas para o comércio unificado.

Participa dos livros:

• A chegada das tecnologias exponenciais e a transformação do ecossistema
• A revolução do M-Commerce
• Os modelos unified & collaborative commerce

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Reynaldo Musso

• Nombre completo: Reynaldo Musso
• Linkedin: Click aquí

Resumen perfil:

Reynaldo Musso es un destacado manager con más de 15 años de experiencia en el desarrollo de soluciones digitales y la implementación de transformaciones ágiles. A lo largo de su carrera, ha sido responsable de liderar diversos equipos de producto, diseño y tecnología, logrando un crecimiento sostenido del negocio mediante la creación y operación de soluciones digitales innovadoras.

Su liderazgo en estos equipos multifuncionales ha resultado en el éxito de múltiples iniciativas, incluyendo el desarrollo de aplicaciones móviles para iPhone y Android en Latinoamérica, y el nuevo e-commerce de Abcdin.

Ha sido un actor clave en procesos de transformación digital en empresas de renombre como LATAM.com, Abcdin, Salcobrand y Preunic, donde ha impulsado cambios que han hecho a los equipos de trabajo más colaborativos y productivos. Su amplio conocimiento en diferentes industrias, incluyendo aerolíneas, retail, retail financiero y farmacias, le ha permitido adaptarse y liderar con eficacia en diversos contextos.

Reynaldo Musso ha demostrado ser un líder adaptable y eficaz, siempre orientado a mejorar la experiencia del cliente y a fomentar la innovación dentro de sus equipos. Su trayectoria refleja un compromiso constante con la excelencia y la transformación digital, posicionándose como un referente en la gestión de productos y proyectos tecnológicos.

Empresas y cargos:

• jul 2023-mar 2024
  Gerente Productos Digitales
  Salcobrand, Empresas SB
• oct 2021-jun 2023
  Gerente de Proyectos y Productos Digitales Omnichannel
  Empresas SB
• ene 2020-oct 2021
  Subgerente de Desarrollo y Operación Ecommerce
  ABCDIN
• ene 2013-sept 2015
  Product Owner Mobile LATAM
  LATAM Airlines
• oct 2009-dic 2012
  Ingeniero de Análisis IT de LAN.com
  LATAM Airlines

Yo digital:

• Su introducción a la tecnología fue con un Atari 800 XL, que utilizaba para aprender programación básica.

Yo pionero:

• Líder en LAN Courier, donde implementó uno de los primeros centros de fulfillment para ecommerce en Latinoamérica.

Participa en los libros:

• Desafío fulfillment, logística y última milla
• La reconversión de los grandes retailers
• El ecosistema emprendedor y el impulso de las nuevas iniciativas

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Reynaldo Musso

• Nome completo: Reynaldo Musso
• LinkedIn: Clique aqui

Resumo do perfil:

Reynaldo Musso é um destacado gerente com mais de 15 anos de experiência no desenvolvimento de soluções digitais e na implementação de transformações ágeis. Ao longo de sua carreira, tem sido responsável por liderar diversas equipes de produto, design e tecnologia, alcançando um crescimento sustentado do negócio por meio da criação e operação de soluções digitais inovadoras.

Sua liderança nessas equipes multifuncionais resultou no sucesso de várias iniciativas, incluindo o desenvolvimento de aplicativos móveis para iPhone e Android na América Latina, além do novo e-commerce da Abcdin.

Foi um ator chave nos processos de transformação digital em empresas renomadas como LATAM.com, Abcdin, Salcobrand e Preunic, onde impulsionou mudanças que tornaram as equipes de trabalho mais colaborativas e produtivas. Seu amplo conhecimento em diferentes indústrias, como companhias aéreas, varejo, varejo financeiro e farmácias, lhe permitiu adaptar-se e liderar com eficácia em diversos contextos.

Reynaldo Musso demonstrou ser um líder adaptável e eficaz, sempre focado em melhorar a experiência do cliente e promover a inovação dentro de suas equipes. Sua trajetória reflete um compromisso constante com a excelência e a transformação digital, consolidando-o como um referencial na gestão de produtos e projetos tecnológicos.

Empresas e cargos:

• jul 2023-mar 2024
  Gerente de Produtos Digitais
  Salcobrand, Empresas SB
• out 2021-jun 2023
  Gerente de Projetos e Produtos Digitais Omnichannel
  Empresas SB
• jan 2020-out 2021
  Subgerente de Desenvolvimento e Operação Ecommerce
  ABCDIN
• jan 2013-set 2015
  Product Owner Mobile LATAM
  LATAM Airlines
• out 2009-dez 2012
  Engenheiro de Análise IT de LAN.com
  LATAM Airlines

Eu digital:

• Sua introdução à tecnologia foi com um Atari 800 XL, que usava para aprender programação básica.

Eu pioneiro:

• Líder na LAN Courier, onde implementou um dos primeiros centros de fulfillment para e-commerce na América Latina.

Participa dos livros:

• Desafio fulfillment, logística e última milha
• A reconversão dos grandes varejistas
• O ecossistema empreendedor e o impulso das novas iniciativas

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Pierre-Claude Blaise

• Nombre completo: Pierre-Claude Blaise
• Linkedin: Click aquí

Resumen perfil:

Pierre-Claude Blaise cuenta con 20 años de experiencia en grandes empresas y start-ups, de los cuales ha dedicado 10 años a nivel C, guiando y promoviendo la transformación de organizaciones para prosperar y desarrollarse en el entorno digital.

Ha diseñado una visión del futuro para proyectar el cambio y hacerlo realidad mediante el desarrollo e implementación de una estrategia tanto offline como online.

Durante los últimos 5 años, ha liderado el crecimiento del comercio electrónico en México a través de diferentes iniciativas estratégicas clave, generando más de 12 millones de nuevos compradores y $2 millones USD en ventas.

Posee experiencia internacional con un enfoque local en Japón, Alemania, Francia y México, habiendo supervisado globalmente más de 35 países, liderando equipos multifuncionales de más de 30 personas y equipos directos de hasta 20 personas.

Pierre-Claude Blaise cree que la nueva era del negocio digital en la que hemos entrado requiere visión, iniciativa y mentalidad abierta, pero también velocidad y calidad en la ejecución.

Empresas y cargos:

• mar 2016-actualidad
  Chief Executive Officer
  Asociación Mexicana de Venta Online (AMVO)
• mar 2016-actualidad
  President (earlier cofounder)
  La French Tech Mexico
• ene 2015-abr 2016
  CMO / Marketing Director
  Dafiti México
• abr 2014-dic 2014
  Digital Consulting Partner
  ActivaMente Group
• ene 2010-mar 2014
  Marketing Director Latin America
  Nestle Waters

Yo digital:

• Pierre-Claude comenzó su relación con el mundo digital en los años 90, mientras vivía en Canadá y experimentaba el crecimiento del ecommerce en América del Norte.

Yo pionero:

• En México, fundó la AMVO (Asociación Mexicana de Venta Online), impulsando iniciativas como el Hot Sale y consolidando la cultura de comercio electrónico en el país.

Participa en los libros:

• El boom del comercio electrónico
• El desarrollo de las super apps y los eslabones que unen la cadena comercial
• El arribo de los eventos masivos por conveniencia

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Pierre-Claude Blaise

• Nome completo: Pierre-Claude Blaise
• LinkedIn: Clique aqui

Resumo do perfil:

Pierre-Claude Blaise possui 20 anos de experiência em grandes empresas e start-ups, dos quais 10 anos foram dedicados a cargos de nível C, guiando e promovendo a transformação de organizações para prosperar e se desenvolver no ambiente digital.

Ele projetou uma visão do futuro para impulsionar a mudança e torná-la realidade por meio do desenvolvimento e implementação de uma estratégia tanto offline quanto online.

Nos últimos 5 anos, liderou o crescimento do comércio eletrônico no México através de diferentes iniciativas estratégicas chave, gerando mais de 12 milhões de novos compradores e $2 milhões de USD em vendas.

Possui experiência internacional com enfoque local no Japão, Alemanha, França e México, tendo supervisionado globalmente mais de 35 países, liderando equipes multifuncionais de mais de 30 pessoas e equipes diretas de até 20 pessoas.

Pierre-Claude Blaise acredita que a nova era dos negócios digitais em que entramos exige visão, iniciativa e mentalidade aberta, mas também velocidade e qualidade na execução.

Empresas e cargos:

• mar 2016-atualidade
  Chief Executive Officer
  Associação Mexicana de Venda Online (AMVO)
• mar 2016-atualidade
  Presidente (anteriormente cofundador)
  La French Tech Mexico
• jan 2015-abr 2016
  CMO / Diretor de Marketing
  Dafiti México
• abr 2014-dez 2014
  Consultor Digital Partner
  ActivaMente Group
• jan 2010-mar 2014
  Diretor de Marketing América Latina
  Nestlé Waters

Eu digital:

• Pierre-Claude iniciou sua relação com o mundo digital nos anos 90, enquanto morava no Canadá e experimentava o crescimento do ecommerce na América do Norte.

Eu pioneiro:

• No México, fundou a AMVO (Associação Mexicana de Venda Online), impulsionando iniciativas como o Hot Sale e consolidando a cultura do comércio eletrônico no país.

Participa dos livros:

• O boom do comércio eletrônico
• O desenvolvimento dos super apps e os elos que unem a cadeia comercial
• A chegada dos eventos massivos por conveniência

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Pedro Merino

• Nombre completo: Pedro Merino
• LinkedIn: Click aquí

Resumen perfil:

Pedro Merino es un periodista licenciado en Ciencias de la Información, Socio Director y Co-fundador de Ecommerce News, el principal medio de comunicación de España y Latinoamérica especializado en información sobre comercio electrónico, marketing online y economía digital. Desde su fundación en 2012, Ecommerce News se ha consolidado como una referencia en el sector, alcanzando más de 130.000 usuarios únicos mensuales.

En su trayectoria, ha expandido su influencia en el ámbito de las nuevas tecnologías y la transformación digital. Desde 2017, ha co-fundado dos medios de comunicación adicionales: Big Data Magazine y Cyber Security News, ambos enfocados en áreas críticas como el Big Data y la ciberseguridad. En estos roles, ha dirigido la estrategia y el crecimiento de las publicaciones, convirtiéndolas en recursos indispensables para los profesionales del sector.

Además, es Co-fundador de eCommerceCoach, una plataforma dedicada a la formación y asesoramiento en comercio electrónico, y Socio Ejecutivo de Pomaikai Comunicación, donde aplica su expertise en comunicación y marketing digital para diversas empresas.

Pedro Merino se especializa en Internet, Redes Sociales, Marketing Online, Comercio Electrónico, Big Data, Ciberseguridad, Inteligencia Artificial, Fintech, Marketing y Transformación Digital. Su amplia experiencia y conocimientos en estos campos le han permitido liderar proyectos innovadores y convertirse en una figura influyente en el panorama digital.

Empresas y cargos:

• abr 2012-actualidad
  Co-Founder Socio Director
  Ecommerce News
• may 2021-actualidad
  Co-Founder
  eCommerceCoach
• oct 2020-actualidad
  Socio Ejecutivo
  Pomaikai Comunicación
• jun 2017-actualidad
  Socio Director
  BigData Magazine
• jun 2017-actualidad
  Socio Director
  CyberSecurity News

Yo digital:

• Su entrada al mundo digital comenzó en 2011, cuando trabajaba en una revista de logística. En ese momento, empezó a notar cómo la logística veía una oportunidad de crecimiento en el ecommerce.

Yo pionero:

• Co-fundador de Icom News en 2012, un medio especializado en ecommerce, que ha cubierto y documentado el crecimiento del comercio electrónico desde sus inicios.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• La revolución del M-Commerce
• La era de los marketplace

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Pedro Merino

• Nome completo: Pedro Merino
• LinkedIn: Clique aqui

Resumo do perfil:

Pedro Merino é um jornalista licenciado em Ciências da Informação, Sócio Diretor e Co-fundador do Ecommerce News, o principal meio de comunicação da Espanha e América Latina especializado em comércio eletrônico, marketing online e economia digital. Desde sua fundação em 2012, o Ecommerce News se consolidou como uma referência no setor, alcançando mais de 130.000 usuários únicos mensais.

Em sua trajetória, expandiu sua influência no campo das novas tecnologias e transformação digital. Desde 2017, co-fundou dois outros meios de comunicação: Big Data Magazine e Cyber Security News, ambos focados em áreas críticas como Big Data e cibersegurança. Nesses papéis, liderou a estratégia e o crescimento das publicações, tornando-as recursos indispensáveis para os profissionais do setor.

Além disso, é Co-fundador do eCommerceCoach, uma plataforma dedicada à formação e consultoria em comércio eletrônico, e Sócio Executivo da Pomaikai Comunicação, onde aplica sua experiência em comunicação e marketing digital para diversas empresas.

Pedro Merino se especializa em Internet, Redes Sociais, Marketing Online, Comércio Eletrônico, Big Data, Cibersegurança, Inteligência Artificial, Fintech, Marketing e Transformação Digital. Sua vasta experiência e conhecimento nessas áreas o permitiram liderar projetos inovadores e se tornar uma figura influente no panorama digital.

Empresas e cargos:

• abr 2012-atualidade
  Co-Fundador Sócio Diretor
  Ecommerce News
• mai 2021-atualidade
  Co-Fundador
  eCommerceCoach
• out 2020-atualidade
  Sócio Executivo
  Pomaikai Comunicação
• jun 2017-atualidade
  Sócio Diretor
  BigData Magazine
• jun 2017-atualidade
  Sócio Diretor
  CyberSecurity News

Eu digital:

• Seu ingresso no mundo digital começou em 2011, quando trabalhava em uma revista de logística. Naquela época, percebeu como a logística via uma oportunidade de crescimento no ecommerce.

Eu pioneiro:

• Co-fundador da Icom News em 2012, um meio especializado em ecommerce, que tem coberto e documentado o crescimento do comércio eletrônico desde seus primeiros passos.

Participa dos livros:

• O Despegue Digital: Os Inícios do Comércio Eletrônico na Ibero-América
• A Revolução do M-Commerce
• A Era dos Marketplaces

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Patricia Jebsen

• Nome completo: Patricia Jebsen
• LinkedIn: Clique aqui

Resumo do perfil:

Patricia Jebsen é uma assessora experiente e membro de conselhos administrativos, com uma sólida trajetória em diversas áreas de negócios. Atualmente, ocupa vários cargos de liderança em empresas renomadas da América Latina.

Como Business Advisor na Seeds, contribui com sua vasta experiência para orientar o crescimento e a estratégia de negócios da empresa, apoiando a tomada de decisões-chave para o desenvolvimento sustentável.

Como Omnichannel Board Advisor na Coppel México e Omnichannel Board Advisor na Coppel Argentina, compartilha seu profundo conhecimento em estratégias omnicanal, ajudando a Coppel a fortalecer sua presença no mercado mexicano e argentino. Seu foco está em melhorar a experiência do cliente por meio da integração de canais digitais e físicos.

Além disso, é Board Member na Chatcenter desde setembro de 2023. Nesse cargo, participa ativamente das decisões estratégicas para impulsionar o crescimento e a inovação na empresa, que se especializa em soluções de comunicação e atendimento ao cliente.

Também é Board Member na CUIDARLOS, onde contribui com sua experiência para apoiar a missão da organização, que se foca em oferecer cuidados e serviços de saúde a pessoas idosas e dependentes.

Patricia Jebsen é reconhecida por sua capacidade de liderar em ambientes complexos, seu enfoque estratégico na omnicanalidade e sua habilidade para impulsionar a inovação e o crescimento empresarial. Seu papel como assessora e membro de conselhos administrativos a posiciona como uma figura-chave no desenvolvimento de estratégias empresariais bem-sucedidas em diversas indústrias.

Empresas e cargos:

• ago 2024-atualidade
  Business Advisor
  Seeds
• jun 2024-atualidade
  Omnichannel Board Advisor
  Coppel México
• jan 2024-atualidade
  Omnichannel Board Advisor
  Coppel Argentina
• set 2023-atualidade
  Board Member
  Chatcenter
• set 2023-atualidade
  Board Member
  CUIDARLOS

Eu digital:

• Seu primeiro contato com o comércio digital foi em 2004, quando trabalhou no Mercado Livre. Antes disso, seu primeiro e-mail corporativo e compra na Amazon datam de 1997 e 1999, respectivamente.

Eu pioneira:

• Liderou a expansão do ecommerce na Falabella e foi uma das pioneiras na integração do varejo tradicional com o comércio digital na América Latina.

Participa dos livros:

• O Boom do Comércio Eletrônico
• A Reconversão dos Grandes Varejistas
• A Revolução do M-Commerce

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Pablo Altamira

• Nombre completo: Pablo Altamira
• Linkedin: Click aquí

Resumen perfil:

Pablo Altamira es un asesor experimentado con una sólida trayectoria en la industria del comercio electrónico. A lo largo de su carrera, ha demostrado ser un profesional altamente competente, especializado en ecommerce y emprendimiento.

Desde el 2019, ocupa el puesto de Country Manager en Producteca México, donde ha sido clave en el desarrollo y expansión de la empresa en el mercado mexicano. Anteriormente, desempeñó el mismo rol en Producteca Argentina, donde lideró con éxito las operaciones en el país, consolidando la posición de la empresa en el mercado local.

Además de su experiencia en gestión, ha sido coordinador del programa de eCommerce en Digital House, una destacada institución educativa enfocada en la tecnología y la innovación. En este rol, contribuyó a la formación de nuevos talentos en el campo del comercio electrónico.

También es un emprendedor, habiendo co-fundado dos empresas antes de unirse a Producteca. Fue co-fundador de EmprendING, una plataforma dedicada a fomentar el espíritu emprendedor. Anteriormente, en 2009, co-fundó Parsimotion, una empresa enfocada en soluciones tecnológicas para el comercio electrónico.

Con una combinación de experiencia en liderazgo, educación y emprendimiento, Pablo Altamira ha dejado una huella significativa en la industria del comercio electrónico en América Latina.

Empresas y cargos:

• dic 2019-actualidad
  Country Manager
  Producteca México
• ene 2015-nov 2019
  Country Manager
  Producteca Argentina
• ene 2017-dic 2019
  eCommerce Program Coordinator
  Digital House
• may 2011-dic 2017
  Co-Founder
  EmprendING
• ene 2009-dic 2014
  Co-Founder
  Parsimotion

Yo digital:

• Su primer contacto con la tecnología fue en los años 80, utilizando una Commodore 128. Más tarde, decidió emprender en el mundo digital, comenzando en el sector de comercio electrónico en 2007.

Yo pionero:

• Pablo fue uno de los fundadores de Producteca, una solución digital que permite a los retailers gestionar su presencia en múltiples plataformas de ecommerce, ayudando a optimizar y automatizar el comercio multicanal.

Participa en los libros:

• El boom del comercio electrónico
• El desarrollo de las super apps y los eslabones que unen la cadena comercial
• La era de los marketplace

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Pablo Altamira

• Nome completo: Pablo Altamira
• LinkedIn: Clique aqui

Resumo do perfil:

Pablo Altamira é um assessor experiente com uma sólida trajetória na indústria do comércio eletrônico. Ao longo de sua carreira, demonstrou ser um profissional altamente competente, especializado em ecommerce e empreendedorismo.

Desde 2019, ocupa o cargo de Country Manager na Producteca México, onde foi fundamental no desenvolvimento e expansão da empresa no mercado mexicano. Anteriormente, desempenhou o mesmo papel na Producteca Argentina, onde liderou com sucesso as operações no país, consolidando a posição da empresa no mercado local.

Além de sua experiência em gestão, foi coordenador do programa de eCommerce na Digital House, uma destacada instituição educacional focada em tecnologia e inovação. Nesse papel, contribuiu para a formação de novos talentos no campo do comércio eletrônico.

Também é um empreendedor, tendo cofundado duas empresas antes de se juntar à Producteca. Foi cofundador da EmprendING, uma plataforma dedicada a fomentar o espírito empreendedor. Anteriormente, em 2009, cofundou a Parsimotion, uma empresa focada em soluções tecnológicas para o comércio eletrônico.

Com uma combinação de experiência em liderança, educação e empreendedorismo, Pablo Altamira deixou uma marca significativa na indústria do comércio eletrônico na América Latina.

Empresas e cargos:

• dez 2019-atual
  Country Manager
  Producteca México
• jan 2015-nov 2019
  Country Manager
  Producteca Argentina
• jan 2017-dez 2019
  Coordenador do Programa de eCommerce
  Digital House
• mai 2011-dez 2017
  Cofundador
  EmprendING
• jan 2009-dez 2014
  Cofundador
  Parsimotion

Eu digital:

• Seu primeiro contato com a tecnologia foi nos anos 80, utilizando um Commodore 128. Mais tarde, decidiu empreender no mundo digital, começando no setor de comércio eletrônico em 2007.

Eu pioneiro:

• Pablo foi um dos fundadores da Producteca, uma solução digital que permite aos varejistas gerenciar sua presença em múltiplas plataformas de ecommerce, ajudando a otimizar e automatizar o comércio multicanal.

Participa nos livros:

• O Boom do Comércio Eletrônico
• O Desenvolvimento das Super Apps e os Elos que Unem a Cadeia Comercial
• A Era dos Marketplaces

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Osvaldo Giménez

• Nombre completo: Osvaldo Giménez
• LinkedIn: Click aquí

Resumen perfil:

Osvaldo Giménez es un ejecutivo de alto nivel con más de dos décadas de experiencia liderando iniciativas estratégicas en el ámbito de la tecnología y los servicios financieros digitales en América Latina. Desde el 2020, ocupa el cargo de Presidente de la división Fintech de MercadoLibre.com, donde impulsa la expansión y consolidación de las soluciones financieras y de pago de la compañía en la región.

Antes de asumir su rol actual, desempeñó diversos cargos de liderazgo en Mercado Pago, el brazo financiero de MercadoLibre. Fue Executive Vice President, Senior Vice President y Vice President. Durante este tiempo, lideró el desarrollo y crecimiento de Mercado Pago, transformándolo en una de las plataformas de pagos más importantes de América Latina.

Previo a su trayectoria en Mercado Pago, fue Country Manager para Argentina y Chile en MercadoLibre.com hasta el 2004, liderando las operaciones en ambos países y contribuyendo al establecimiento y expansión de la empresa en sus etapas iniciales.

Su visión estratégica, liderazgo y profundo conocimiento del mercado digital han sido fundamentales para el éxito y posicionamiento de MercadoLibre como líder en tecnología y servicios financieros en la región. Osvaldo Giménez es reconocido por su capacidad para innovar y liderar equipos de alto rendimiento en un entorno dinámico y competitivo.

Empresas y cargos:

• ago 2020-actualidad
  President, Fintech
  MercadoLibre.com
• may 2012-ago 2020
  Executive Vice President Mercado Pago
  MercadoLibre.com
• ene 2008-may 2012
  Senior VP Mercado Pago
  MercadoLibre.com
• mar 2004-ene 2008
  VP MercadoPago
  MercadoLibre.com
• dic 1999-mar 2004
  Country Manager Argentina & Chile
  MercadoLibre.com

Yo digital:

• Su incursión en el mundo digital comenzó a temprana edad con una Spectrum 32k y una Commodore 64, que utilizó para aprender programación en BASIC. Más adelante, durante sus estudios en Stanford, se convenció del impacto que tendría internet en el mundo y decidió dedicar su carrera a la tecnología digital​.

Yo pionero:

• Fue el primer Country Manager de Mercado Libre en Argentina y lideró iniciativas clave como el lanzamiento de Mercado Pago en 2003, que revolucionó los medios de pago en América Latina. También fue parte del equipo que consolidó Mercado Libre como una empresa de clase mundial​.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• El boom del comercio electrónico
• La reconversión de los medios de pago
• El ecosistema emprendedor y el impulso de las nuevas iniciativas

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Osvaldo Giménez

• Nome completo: Osvaldo Giménez
• LinkedIn: Clique aqui

Resumo do perfil:

Osvaldo Giménez é um executivo de alto nível com mais de duas décadas de experiência liderando iniciativas estratégicas no campo da tecnologia e dos serviços financeiros digitais na América Latina. Desde 2020, ocupa o cargo de Presidente da divisão Fintech do MercadoLibre.com, onde impulsiona a expansão e consolidação das soluções financeiras e de pagamento da empresa na região.

Antes de assumir seu cargo atual, desempenhou diversas funções de liderança no Mercado Pago, o braço financeiro do MercadoLibre. Foi Executive Vice President, Senior Vice President e Vice President. Durante esse período, liderou o desenvolvimento e crescimento do Mercado Pago, transformando-o em uma das plataformas de pagamento mais importantes da América Latina.

Antes de sua trajetória no Mercado Pago, foi Country Manager para Argentina e Chile no MercadoLibre.com até 2004, liderando as operações nos dois países e contribuindo para o estabelecimento e expansão da empresa em suas fases iniciais.

Sua visão estratégica, liderança e profundo conhecimento do mercado digital foram fundamentais para o sucesso e posicionamento do MercadoLibre como líder em tecnologia e serviços financeiros na região. Osvaldo Giménez é reconhecido por sua capacidade de inovar e liderar equipes de alto desempenho em um ambiente dinâmico e competitivo.

Empresas e cargos:

• ago 2020-atual
  Presidente, Fintech
  MercadoLibre.com
• mai 2012-ago 2020
  Executive Vice President Mercado Pago
  MercadoLibre.com
• jan 2008-mai 2012
  Senior VP Mercado Pago
  MercadoLibre.com
• mar 2004-jan 2008
  VP MercadoPago
  MercadoLibre.com
• dez 1999-mar 2004
  Country Manager Argentina & Chile
  MercadoLibre.com

Eu digital:

• Sua incursão no mundo digital começou em uma idade precoce com um Spectrum 32k e um Commodore 64, que utilizou para aprender programação em BASIC. Mais tarde, durante seus estudos em Stanford, se convenceu do impacto que a internet teria no mundo e decidiu dedicar sua carreira à tecnologia digital.

Eu pioneiro:

• Foi o primeiro Country Manager do Mercado Libre na Argentina e liderou iniciativas-chave como o lançamento do Mercado Pago em 2003, que revolucionou os meios de pagamento na América Latina. Também fez parte da equipe que consolidou o Mercado Libre como uma empresa de classe mundial.

Participa nos livros:

• A Decolgem Digital: Os Inícios do Comércio Eletrônico na Ibero-América
• O Boom do Comércio Eletrônico
• A Reconversão dos Meios de Pagamento
• O Ecossistema Empreendedor e o Impulso das Novas Iniciativas

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Nicolás Valenzuela

• Nombre completo: Nicolás Valenzuela
• LinkedIn: Click aquí

Resumen perfil:

Nicolás Valenzuela es Gerente de Digital Commerce en Cencosud S.A., el mayor grupo de retail de Latinoamérica, donde lidera los negocios digitales de las marcas Jumbo, Easy, Disco, Blaisten, Vea y Retail Media. Desde que asumió este cargo en octubre de 2021, ha desarrollado la unidad digital con un enfoque en el crecimiento, la rentabilidad, la experiencia del cliente y la transformación digital.

Con más de 15 años de experiencia en el sector de internet y retail, ha aplicado sus conocimientos en e-commerce, marketing, análisis de datos, estrategia de negocio y gestión de equipos. Además de su rol en Cencosud, es profesor del Programa Ejecutivo en e-Commerce para toda América Latina, realizado en conjunto con Mercado Libre, y miembro del Board of Directors de la Cámara Argentina de Comercio Electrónico (CACE). Su misión es impulsar el desarrollo del comercio digital en la región, con una visión innovadora, creativa y orientada a los resultados.

Nicolás Valenzuela se destaca como un líder en el ámbito del comercio digital, con una sólida trayectoria en el desarrollo y gestión de negocios en el sector retail e internet. Su enfoque en la innovación, la creatividad y los resultados lo posicionan como un referente en la transformación digital y la mejora de la experiencia del cliente en América Latina. Con su amplia experiencia y habilidades en e-commerce, marketing y análisis de datos, continúa impulsando el crecimiento y la competitividad de las empresas en la región.

Empresas y cargos:

• oct 2021-actualidad
  Gerente Digital Commerce Argentina
  Cencosud S.A.
• nov 2022-actualidad
  Member Board of Directors
  CACE
• ago 2019-jul 2022
  Lider de Digital Analytics Council Argentina
  AMDIA
• mar 2021-oct 2021
  Director of Customer Experience for Argentina, Paraguay, Uruguay and Bolivia
  VTEX
• mar 2020-mar 2021
  Director of Customer Success
  VTEX

Yo digital:

• Estuvo inmerso en la industria desde sus inicios y fue testigo del impacto del iPhone y el mobile commerce como factores clave en el crecimiento de los canales digitales.

Yo pionero:

• Fue un pionero en integrar la cultura data-driven dentro de las empresas, impulsando la adopción de datos y la logística como claves para el crecimiento del comercio electrónico.

Participa en los libros:

• La revolución del M-Commerce
• La revolución de los datos en la era del Big Data
• Desafío fulfillment, logística y última milla

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Nicolás Valenzuela

• Nome completo: Nicolás Valenzuela
• LinkedIn: Clique aqui

Resumo do perfil:

Nicolás Valenzuela é Gerente de Digital Commerce na Cencosud S.A., o maior grupo de varejo da América Latina, onde lidera os negócios digitais das marcas Jumbo, Easy, Disco, Blaisten, Vea e Retail Media. Desde que assumiu este cargo em outubro de 2021, desenvolveu a unidade digital com foco no crescimento, rentabilidade, experiência do cliente e transformação digital.

Com mais de 15 anos de experiência no setor de internet e varejo, aplicou seus conhecimentos em e-commerce, marketing, análise de dados, estratégia de negócios e gestão de equipes. Além de seu papel na Cencosud, é professor do Programa Executivo em e-Commerce para toda a América Latina, realizado em parceria com o Mercado Livre, e membro do Conselho de Diretores da Câmara Argentina de Comércio Eletrônico (CACE). Sua missão é impulsionar o desenvolvimento do comércio digital na região, com uma visão inovadora, criativa e orientada a resultados.

Nicolás Valenzuela se destaca como um líder no campo do comércio digital, com uma trajetória sólida no desenvolvimento e gestão de negócios no setor de varejo e internet. Seu foco em inovação, criatividade e resultados o posiciona como uma referência na transformação digital e na melhoria da experiência do cliente na América Latina. Com sua vasta experiência e habilidades em e-commerce, marketing e análise de dados, continua a impulsionar o crescimento e a competitividade das empresas na região.

Empresas e cargos:

• out 2021-atual
  Gerente de Digital Commerce Argentina
  Cencosud S.A.
• nov 2022-atual
  Membro do Conselho de Diretores
  CACE
• ago 2019-jul 2022
  Líder do Digital Analytics Council Argentina
  AMDIA
• mar 2021-out 2021
  Diretor de Customer Experience para Argentina, Paraguai, Uruguai e Bolívia
  VTEX
• mar 2020-mar 2021
  Diretor de Customer Success
  VTEX

Eu digital:

• Esteve imerso na indústria desde seus inícios e foi testemunha do impacto do iPhone e do mobile commerce como fatores chave no crescimento dos canais digitais.

Eu pioneiro:

• Foi um pioneiro na integração da cultura data-driven dentro das empresas, impulsionando a adoção de dados e logística como chaves para o crescimento do comércio eletrônico.

Participa nos livros:

• A Revolução do M-Commerce
• A Revolução dos Dados na Era do Big Data
• Desafio Fulfillment, Logística e Última Milha

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Nicolás Tejerina

• Nombre completo: Nicolás Tejerina
• LinkedIn: Click aquí

Resumen perfil:

Nicolás Tejerina es un líder destacado en el sector de clasificados digitales en América Latina, con una experiencia de más de 25 años en la industria. Desde julio de 2024, está en un rol de asesor, luego de una exitosa trayectoria como ejecutivo en Navent y, más recientemente, en Grupo QuintoAndar.

Hasta julio 2024, ocupó el puesto de Gerente General de Clasificados en Grupo QuintoAndar, el ecosistema inmobiliario líder en América Latina. En este cargo, lideró el negocio de clasificados del grupo, con sede en Buenos Aires, el cual emplea a más de 800 personas y opera marcas reconocidas en varios países de la región, como Zonaprop, Inmuebles24, Vivanuncios, Imovelweb, Urbania, Adondevivir y Plusvalía.

Antes de su rol en QuintoAndar, fue Co-Fundador y CEO de Navent, una plataforma de clasificados que lideró hasta el 2022. Durante este tiempo, también se desempeñó como Chairman de la empresa. Bajo su liderazgo, Navent creció exponencialmente, expandiéndose a siete mercados clave, incluidos Argentina, Brasil y México, mediante la creación de nuevas marcas y la adquisición estratégica de otras. Lideró la recaudación de más de 150 millones de dólares en capital y la integración de 17 marcas, consolidando a Navent como una referencia en el sector inmobiliario digital de la región.

Durante su trayectoria, estableció sólidas alianzas con fondos tecnológicos de renombre como Tiger Global y Riverwood Capital, lo que contribuyó al crecimiento y expansión de Navent. En reconocimiento a su posición de liderazgo, la compañía fue adquirida recientemente por QuintoAndar, con sede en Brasil y presencia en otros cinco países de América Latina.

Previamente, ocupó el cargo de CEO de Bumeran.com entre 2006 y 2010, donde sentó las bases de lo que luego sería Navent. Su visión estratégica y capacidad para liderar equipos multiculturales han sido clave en su contribución al desarrollo de plataformas que facilitan la compra y venta de inmuebles y la búsqueda de propiedades para millones de usuarios en la región.

Empresas y cargos:

• jul 2024-actualidad
  Advisor and on Sabbatical
  Ex: Navent and QuintoAndar
• ene 2022-jul 2024
  Classifieds General Manager
  Grupo QuintoAndar
• ene 2010-ene 2022
  Co-Founder & CEO
  Navent
• 2010-dic 2021
  Chairman
  Navent
• ene 2006-dic 2010
  CEO
  Bumeran.com

Yo digital:

• Su primer contacto fue con una Commodore 64 en la escuela primaria.

Yo pionero:

• Fundador de Boomerang, una plataforma de empleos pionera en la era de los primeros marketplaces en Latinoamérica.

Participa en los libros:

• El ecosistema emprendedor y el impulso de las nuevas iniciativas
• La era de los marketplace
• Del boom de las punto-com al oscurantismo

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Nicolás Tejerina

• Nome completo: Nicolás Tejerina
• LinkedIn: Clique aqui

Resumo do perfil:

Nicolás Tejerina é um líder destacado no setor de classificados digitais na América Latina, com mais de 25 anos de experiência na indústria. Desde julho de 2024, ele atua como consultor, após uma trajetória bem-sucedida como executivo na Navent e, mais recentemente, no Grupo QuintoAndar.

Até julho de 2024, ocupou o cargo de Gerente Geral de Classificados no Grupo QuintoAndar, o ecossistema imobiliário líder na América Latina. Neste cargo, liderou o negócio de classificados do grupo, com sede em Buenos Aires, que emprega mais de 800 pessoas e opera marcas reconhecidas em vários países da região, como Zonaprop, Inmuebles24, Vivanuncios, Imovelweb, Urbania, Adondevivir e Plusvalía.

Antes de seu papel no QuintoAndar, foi Co-Fundador e CEO da Navent, uma plataforma de classificados que liderou até 2022. Durante esse período, também atuou como Chairman da empresa. Sob sua liderança, a Navent cresceu exponencialmente, expandindo-se para sete mercados-chave, incluindo Argentina, Brasil e México, criando novas marcas e adquirindo outras estrategicamente. Liderou a arrecadação de mais de 150 milhões de dólares em capital e a integração de 17 marcas, consolidando a Navent como uma referência no setor imobiliário digital da região.

Durante sua trajetória, estabeleceu alianças sólidas com fundos tecnológicos renomados como Tiger Global e Riverwood Capital, o que contribuiu para o crescimento e expansão da Navent. Em reconhecimento à sua posição de liderança, a empresa foi adquirida recentemente pelo QuintoAndar, com sede no Brasil e presença em outros cinco países da América Latina.

Anteriormente, foi CEO da Bumeran.com entre 2006 e 2010, onde estabeleceu as bases do que se tornaria a Navent. Sua visão estratégica e capacidade de liderar equipes multiculturais foram fundamentais para o desenvolvimento de plataformas que facilitam a compra e venda de imóveis e a busca de propriedades para milhões de usuários na região.

Empresas e cargos:

• jul 2024-atual
  Advisor e em Sabbatical
  Ex: Navent e QuintoAndar
• jan 2022-jul 2024
  Classifieds General Manager
  Grupo QuintoAndar
• jan 2010-jan 2022
  Co-Fundador & CEO
  Navent
• 2010-dez 2021
  Chairman
  Navent
• jan 2006-dez 2010
  CEO
  Bumeran.com

Eu digital:

• Seu primeiro contato foi com um Commodore 64 na escola primária.

Eu pioneiro:

• Fundador do Boomerang, uma plataforma de empregos pioneira na era dos primeiros marketplaces na América Latina.

Participa nos livros:

• O Ecossistema Empreendedor e o Impulso das Novas Iniciativas
• A Era dos Marketplaces
• Do Boom das Ponto-Com ao Escurantismo

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Nicolás Gore

• Nombre completo: Nicolás Gore
• LinkedIn: Click aquí

Resumen perfil:

Nicolás Gore es un experto con amplia experiencia en plataformas de comercio electrónico, con un enfoque significativo en proyectos en Argentina y Sudamérica. Cuenta con una vasta experiencia en la venta y gestión de soluciones de eCommerce, atendiendo a diversas industrias y verticales tanto en mercados B2C como B2B. Se especializa en la creación e implementación de soluciones MultiCanal y OmniCanal.

A lo largo de su carrera como consultor, ha desempeñado un papel fundamental en ayudar a numerosas empresas a lograr una transformación digital y abrir sus canales de venta online.

En su rol actual, como VP Client Partner & Growth en Valtech, lidera las asociaciones con clientes y las estrategias de crecimiento, asegurando que los clientes logren sus objetivos comerciales mediante soluciones efectivas de comercio electrónico y transformación digital.

Como Director of Commerce Enablement, fue responsable de habilitar las capacidades de comercio dentro de la organización, impulsando la adopción de prácticas y tecnologías innovadoras de eCommerce.

En Lyracons, siendo Director Comercial gestionó las estrategias comerciales, expandiendo la presencia en el mercado de la compañía y mejorando su oferta de servicios en el ámbito del comercio electrónico.

Además, como parte de la CACE, contribuyó al desarrollo y regulación de las plataformas de comercio electrónico en Argentina, trabajando estrechamente con actores de la industria para promover las mejores prácticas e innovación.

Como socio fundador desempeñó un papel crucial en el establecimiento de Semexpert, una empresa dedicada a proporcionar soluciones especializadas de eCommerce y servicios de consultoría. La experiencia de Nicolás Gore en eCommerce, combinada con su experiencia práctica en varios roles de liderazgo, lo posiciona como un activo valioso para impulsar la transformación digital y lograr el éxito comercial en el ámbito de las ventas en línea.

Empresas y cargos:

• abr 2022-actualidad
  VP Client Partner & Growth
  Valtech
• abr 2022-nov 2023
  Director of Commerce Enablement
  Valtech
• ago 2019-abr 2022
  Director Comercial
  Lyracons – eCommerce Solutions
• ene 2015-abr 2022
  Director de Comisión de Plataformas de eCommerce
  Cámara Argentina de Comercio Electrónico (CACE)
• ene 2007-oct 2019
  Socio Fundador
  Semexpert

Yo digital:

• Su primer contacto con la tecnología digital fue en 2006, cuando comenzó a trabajar con Google Adwords. Este momento lo conectó con el ecosistema digital, marcando el inicio de su carrera.

Yo pionero:

• Fue uno de los pioneros en la adopción de mobile commerce en Latinoamérica y lideró múltiples proyectos de ecommerce en la región.

Participa en los libros:

• La revolución del M-Commerce
• El boom del comercio electrónico
• El ecosistema emprendedor y el impulso de las nuevas iniciativas

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Nicolás Gore

• Nome completo: Nicolás Gore
• LinkedIn: Clique aqui

Resumo do perfil:

Nicolás Gore é um especialista com ampla experiência em plataformas de comércio eletrônico, com um enfoque significativo em projetos na Argentina e na América do Sul. Ele tem vasta experiência na venda e gestão de soluções de eCommerce, atendendo a diversas indústrias e verticais tanto em mercados B2C quanto B2B. Ele se especializa na criação e implementação de soluções MultiCanal e OmniCanal.

Ao longo de sua carreira como consultor, desempenhou um papel fundamental em ajudar diversas empresas a alcançar a transformação digital e abrir seus canais de vendas online.

Em seu papel atual, como VP Client Partner & Growth na Valtech, lidera as parcerias com clientes e as estratégias de crescimento, garantindo que os clientes alcancem seus objetivos comerciais por meio de soluções eficazes de comércio eletrônico e transformação digital.

Como Diretor de Commerce Enablement, foi responsável por habilitar as capacidades de comércio dentro da organização, promovendo a adoção de práticas e tecnologias inovadoras de eCommerce.

Na Lyracons, como Diretor Comercial, gerenciou as estratégias comerciais, expandindo a presença da empresa no mercado e aprimorando sua oferta de serviços no âmbito do comércio eletrônico.

Além disso, como parte da CACE, contribuiu para o desenvolvimento e regulamentação das plataformas de comércio eletrônico na Argentina, trabalhando de perto com atores da indústria para promover as melhores práticas e inovações.

Como sócio fundador, desempenhou um papel crucial na criação da Semexpert, uma empresa dedicada a fornecer soluções especializadas de eCommerce e serviços de consultoria. A experiência de Nicolás Gore em eCommerce, combinada com sua experiência prática em vários cargos de liderança, o posiciona como um ativo valioso para impulsionar a transformação digital e alcançar o sucesso comercial nas vendas online.

Empresas e cargos:

• abr 2022-atual
  VP Client Partner & Growth
  Valtech
• abr 2022-nov 2023
  Director of Commerce Enablement
  Valtech
• Director Comercial
  Lyracons – eCommerce Solutions
• jan 2015-abr 2022
  Director da Comissão de Plataformas de eCommerce
  Câmara Argentina de Comércio Eletrônico (CACE)
• jan 2007-out 2019
  Sócio Fundador
  Semexpert

Eu digital:

• Seu primeiro contato com a tecnologia digital foi em 2006, quando começou a trabalhar com o Google Adwords. Esse momento o conectou ao ecossistema digital, marcando o início de sua carreira.

Eu pioneiro:

• Foi um dos pioneiros na adoção do mobile commerce na América Latina e liderou diversos projetos de eCommerce na região.

Participa nos livros:

• A Revolução do M-Commerce
• O Boom do Comércio Eletrônico
• O Ecossistema Empreendedor e o Impulso das Novas Iniciativas

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Mario Miranda

• Nombre completo: Mario Miranda
• Linkedin: Click aquí

Resumen perfil:

Mario Miranda es un destacado ejecutivo en el sector del comercio electrónico y las operaciones digitales en América Latina. Desde abril de 2023, se desempeña como Co-CEO y Chief Revenue Officer (CRO) en Infracommerce Latam, donde ha sido clave en la expansión y consolidación de la empresa en el mercado regional.

Antes de su rol actual, fue el CEO y fundador de Ecomsur. Durante su liderazgo, Ecomsur se convirtió en una empresa líder en soluciones de comercio electrónico, ofreciendo servicios integrales a empresas de diversos sectores en América Latina.

Simultáneamente, también ejerció como Director en Neosur Chile, donde impulsó la estrategia digital y de operaciones de la compañía.

Anteriormente, fue IT & Operations Manager en Refax Chile S.A., gestionando proyectos de tecnología y operaciones que mejoraron significativamente la eficiencia y la capacidad de la empresa.

Sus inicios profesionales fueron como Senior Consultant en Accenture. En Accenture, desarrolló su experiencia en consultoría de negocios y tecnología, trabajando con clientes de alto perfil para mejorar sus procesos y sistemas operativos.

Mario Miranda posee una trayectoria sólida y diversa, destacándose por su liderazgo, innovación y capacidad para impulsar el crecimiento de las empresas en el dinámico entorno del comercio electrónico y digital en América Latina.

Empresas y cargos:

• abr 2023-actualidad
  Co-CEO & CRO
  Infracommerce Latam
• nov 2011-abr 2023
  CEO & Founder
  Ecomsur
• nov 2011-dic 2015
  Director
  Neosur Chile
• nov 2009-oct 2011
  IT & Operations Manager
  Refax Chile S.A.
• jun 2003-nov 2009
  Senior Consultant
  Accenture

Yo digital:

• Su introducción al ecosistema digital se dio en el año 2000 cuando le asignaron el desarrollo de una página web en una empresa de repuestos de autos en Chile. Este proyecto fue el punto de inflexión que lo llevó a comprender la diferencia entre una página web y un canal de ventas online.

Yo pionero:

• Fundó Infracommerce, ayudando a empresas a vender online y desarrollando una infraestructura robusta en comercio digital para varias marcas en Latinoamérica.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• El ecosistema emprendedor y el impulso de las nuevas iniciativas
• La era de los marketplace

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Mario Miranda

• Nome completo: Mario Miranda
• LinkedIn: Clique aqui

Resumo do perfil:

Mario Miranda é um destacado executivo no setor de comércio eletrônico e operações digitais na América Latina. Desde abril de 2023, atua como Co-CEO e Chief Revenue Officer (CRO) na Infracommerce Latam, onde foi fundamental na expansão e consolidação da empresa no mercado regional.

Antes de seu papel atual, foi CEO e fundador da Ecomsur. Durante sua liderança, a Ecomsur se tornou uma empresa líder em soluções de comércio eletrônico, oferecendo serviços integrados para empresas de diversos setores na América Latina.

Simultaneamente, também foi Diretor na Neosur Chile, onde impulsionou a estratégia digital e de operações da empresa.

Anteriormente, foi IT & Operations Manager na Refax Chile S.A., gerenciando projetos de tecnologia e operações que melhoraram significativamente a eficiência e capacidade da empresa.

Iniciou sua carreira profissional como Senior Consultant na Accenture. Na Accenture, desenvolveu sua experiência em consultoria de negócios e tecnologia, trabalhando com clientes de alto perfil para melhorar seus processos e sistemas operacionais.

Mario Miranda possui uma trajetória sólida e diversificada, destacando-se por sua liderança, inovação e capacidade de impulsionar o crescimento das empresas no dinâmico ambiente de comércio eletrônico e digital na América Latina.

Empresas e cargos:

• abr 2023-atual
  Co-CEO & CRO
  Infracommerce Latam
• nov 2011-abr 2023
  CEO & Fundador
  Ecomsur
• nov 2011-dez 2015
  Diretor
  Neosur Chile
• nov 2009-out 2011
  IT & Operations Manager
  Refax Chile S.A.
• jun 2003-nov 2009
  Senior Consultant
  Accenture

Eu digital:

• Sua introdução ao ecossistema digital aconteceu em 2000, quando foi designado para desenvolver um site em uma empresa de peças de automóveis no Chile. Este projeto foi o ponto de inflexão que o levou a entender a diferença entre um site e um canal de vendas online.

Eu pioneiro:

• Fundou a Infracommerce, ajudando empresas a vender online e desenvolvendo uma infraestrutura robusta em comércio digital para várias marcas na América Latina.

Participa nos livros:

• O Despegue Digital: Os Inícios do Comércio Eletrônico na Ibero-América
• O Ecossistema Empreendedor e o Impulso das Novas Iniciativas
• A Era dos Marketplaces

• Assista ao vídeo Podcast no Youtube
• Ouça a entrevista no Spotify

Mario Contreras

• Nombre completo: Mario Contreras
• Linkedin: Click aquí

Resumen perfil:

Mario Contreras es un destacado Ingeniero en Informática con treinta años de experiencia en el ámbito de informática y sistemas, y veinticuatro años dedicados a la dirección de proyectos de eCommerce. A lo largo de su extensa carrera, Mario ha desarrollado un perfil dual, combinando competencias comerciales y técnicas que le permiten liderar proyectos de eCommerce con una visión integral y efectiva.

Desde agosto de 2023, Mario se desempeña como Gerente de eCommerce en Distrinando S.A., donde ha implementado estrategias innovadoras para mejorar la experiencia del cliente y optimizar las operaciones comerciales en línea. Antes de este rol, ocupó la misma posición en López Hnos desde julio de 2022 hasta julio de 2023, y en Newsan desde octubre de 2021 hasta junio de 2022.

En Newsan, Mario también fue Gerente de eCommerce para Motorola Argentina entre mayo de 2021 y septiembre de 2021, demostrando su capacidad para gestionar y potenciar las ventas en línea de una marca globalmente reconocida. Previo a esto, fue Director General de Tugarage.com desde diciembre de 2015 hasta abril de 2021, donde lideró el crecimiento y la consolidación de la plataforma en el mercado.

La carrera de Mario se caracteriza por su constante perfeccionamiento profesional y su habilidad para adaptarse a las nuevas tendencias y tecnologías del eCommerce. Su capacidad para entender tanto los aspectos técnicos como comerciales le permite diseñar e implementar estrategias que no solo impulsan las ventas, sino que también mejoran la eficiencia operativa y la satisfacción del cliente.

Con una visión estratégica y un enfoque orientado a resultados, Mario Contreras es un líder en el campo del eCommerce, capaz de dirigir equipos de alto rendimiento y llevar a cabo proyectos exitosos que contribuyen al crecimiento y la transformación digital de las empresas en las que trabaja.

Empresas y cargos:

• ago 2023-actualidad
  Gerente de eCommerce
  Distrinando S.A.
• jul 2022-jul 2023
  Gerente de eCommerce
  López Hnos
• oct 2021-jun 2022
  Gerente de eCommerce
  Newsan
• may 2021-sept 2021
  eCommerce Manager Motorola Argentina
  Newsan
• dic 2015-abr 2021
  Director General
  Tugarage.com

Yo digital:

• Su carrera comenzó en 1999 vendiendo computadoras online para IBM. Fue pionero en el ecommerce latinoamericano en plena burbuja de las punto-com.

Yo pionero:

• Lideró el ecommerce en IBM en sus inicios en Argentina, adaptando la venta online y enfrentando desafíos de infraestructura y pagos.

Participa en los libros:

• El boom del comercio electrónico
• Del boom de las punto-com al oscurantismo
• El desarrollo de las super apps y los eslabones que unen la cadena comercial

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Mario Contreras

• Nome completo: Mario Contreras
• LinkedIn: Clique aqui

Resumo do perfil:

Mario Contreras é um destacado Engenheiro de Informática com trinta anos de experiência no campo de informática e sistemas, e vinte e quatro anos dedicados à direção de projetos de eCommerce. Ao longo de sua extensa carreira, Mario desenvolveu um perfil duplo, combinando competências comerciais e técnicas, o que lhe permite liderar projetos de eCommerce com uma visão integrada e eficaz.

Desde agosto de 2023, Mario é Gerente de eCommerce na Distrinando S.A., onde implementou estratégias inovadoras para melhorar a experiência do cliente e otimizar as operações comerciais online. Antes deste cargo, ocupou a mesma posição na López Hnos de julho de 2022 a julho de 2023, e na Newsan de outubro de 2021 a junho de 2022.

Na Newsan, Mario também foi Gerente de eCommerce para a Motorola Argentina entre maio de 2021 e setembro de 2021, demonstrando sua capacidade de gerenciar e impulsionar as vendas online de uma marca globalmente reconhecida. Antes disso, foi Diretor Geral da Tugarage.com de dezembro de 2015 a abril de 2021, onde liderou o crescimento e a consolidação da plataforma no mercado.

A carreira de Mario é caracterizada pelo seu constante aperfeiçoamento profissional e sua habilidade de se adaptar às novas tendências e tecnologias do eCommerce. Sua capacidade de entender tanto os aspectos técnicos quanto comerciais lhe permite desenhar e implementar estratégias que não só impulsionam as vendas, mas também melhoram a eficiência operacional e a satisfação do cliente.

Com uma visão estratégica e um foco orientado a resultados, Mario Contreras é um líder no campo do eCommerce, capaz de dirigir equipes de alto desempenho e realizar projetos bem-sucedidos que contribuem para o crescimento e transformação digital das empresas nas quais trabalha.

Empresas e cargos:

• ago 2023-atual
  Gerente de eCommerce
  Distrinando S.A.
• jul 2022-jul 2023
  Gerente de eCommerce
  López Hnos
• out 2021-jun 2022
  Gerente de eCommerce
  Newsan
• mai 2021-set 2021
  eCommerce Manager Motorola Argentina
  Newsan
• dez 2015-abr 2021
  Diretor Geral
  Tugarage.com

Eu digital:

• Sua carreira começou em 1999 vendendo computadores online para a IBM. Ele foi pioneiro no ecommerce latino-americano durante a bolha das ponto-com.

Eu pioneiro:

• Liderou o ecommerce na IBM nos seus primeiros dias na Argentina, adaptando a venda online e enfrentando desafios de infraestrutura e pagamentos.

Participa nos livros:

• O boom do comércio eletrônico
• Do boom das ponto-com ao obscurantismo
• O desenvolvimento das super apps e os elos que unem a cadeia comercial

• Assista ao vídeo do Podcast no Youtube
• Ouça a entrevista no Spotify

Mario Colla

• Nombre completo: Mario Colla
• LinkedIn: Click aquí

Resumen perfil:

Mario Colla es un emprendedor con una sólida trayectoria en la gestión empresarial, tecnología, eCommerce y negocios internacionales. Es co-fundador de SearchMindAI, una empresa que ofrece soluciones de comercio conversacional, y de TiendaMIA.com, una firma LogTech especializada en eCommerce transfronterizo, que cuenta con más de 400 empleados distribuidos en 11 países. Bajo su liderazgo, TiendaMIA ha logrado posicionarse como un referente en el sector, ofreciendo a los consumidores acceso a productos internacionales de manera eficiente y segura.

También ha sido mentor y emprendedor de Endeavor y en 2023 se unió a la Junta Directiva de esta prestigiosa organización, donde continúa apoyando a emprendedores en su camino hacia el éxito. Anteriormente, fue CEO de Gproxy Inc., una fábrica de eCommerce que fue adquirida por Oracle en 2012. Su experiencia en este rol y en otros como propietario de un negocio de eCommerce de dispositivos móviles y Country Manager para América Latina de France Telecom, le ha permitido acumular un vasto conocimiento en gestión de negocios internacionales y comercio electrónico.

Actualmente, ocupa el cargo de Chief Strategy Officer en SearchMindAI y sigue siendo presidente de la junta y co-fundador de TiendaMIA, donde continúa impulsando la innovación y el crecimiento en el comercio electrónico global.

Empresas y cargos:

• sept 2023-actualidad
  Member Board of Directors
  Endeavor
• nov 2012-actualidad
  Mentor
  Endeavor
• mar 2023-actualidad
  Chief Strategy Officer
  SearchMindAI
• sept 2019-actualidad
  Chairman of the Board & Co-Founder
  TiendaMIA WorldMIA Xipron Inc.
• ene 2014-sept 2019
  CEO
  TiendaMIA WorldMIA Xipron Inc.

Yo digital

Su primer contacto digital fue en 1983 con un Apple II. En 1993 descubrió internet, lo que lo llevó a iniciar un proveedor de servicios digitales​.

Yo pionero

Fundador de Multired en Uruguay, una de las primeras plataformas de ecommerce y proveedor de servicios de internet en la región​.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• El boom del comercio electrónico
• Del boom de las punto-com al oscurantismo

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Mario Colla

• Nome completo: Mario Colla
• LinkedIn: Clique aqui

Resumo do perfil:

Mario Colla é um empreendedor com uma sólida trajetória na gestão empresarial, tecnologia, eCommerce e negócios internacionais. Ele é cofundador da SearchMindAI, uma empresa que oferece soluções de comércio conversacional, e da TiendaMIA.com, uma empresa LogTech especializada em eCommerce transfronteiriço, com mais de 400 funcionários distribuídos em 11 países. Sob sua liderança, a TiendaMIA se posicionou como um referencial no setor, oferecendo aos consumidores acesso a produtos internacionais de maneira eficiente e segura.

Ele também tem sido mentor e empreendedor da Endeavor e, em 2023, se juntou ao Conselho da organização, onde continua a apoiar empreendedores em sua jornada para o sucesso. Anteriormente, foi CEO da Gproxy Inc., uma fábrica de eCommerce adquirida pela Oracle em 2012. Sua experiência nesse cargo e em outros, como proprietário de um negócio de eCommerce de dispositivos móveis e Country Manager para América Latina da France Telecom, lhe conferiu um vasto conhecimento em gestão de negócios internacionais e comércio eletrônico.

Atualmente, ocupa o cargo de Chief Strategy Officer na SearchMindAI e continua como presidente do conselho e cofundador da TiendaMIA, onde continua a impulsionar a inovação e o crescimento no comércio eletrônico global.

Empresas e cargos:

• set 2023-atual
  Member Board of Directors
  Endeavor
• nov 2012-atual
  Mentor
  Endeavor
• mar 2023-atual
  Chief Strategy Officer
  SearchMindAI
• set 2019-atual
  Chairman of the Board & Co-Founder
  TiendaMIA WorldMIA Xipron Inc.
• jan 2014-set 2019
  CEO
  TiendaMIA WorldMIA Xipron Inc.

Eu digital:

Seu primeiro contato digital foi em 1983 com um Apple II. Em 1993, descobriu a internet, o que o levou a iniciar um provedor de serviços digitais.

Eu pioneiro:

Fundador da Multired no Uruguai, uma das primeiras plataformas de eCommerce e provedor de serviços de internet na região.

Participa nos livros:

• O desdobramento digital: Os inícios do comércio eletrônico na Ibero-América
• O boom do comércio eletrônico
• Do boom das ponto-com ao obscurantismo

• Assista ao vídeo do Podcast no Youtube
• Ouça a entrevista no Spotify

Mariano Oriozabala

• Nombre completo: Mariano Oriozabala
• Linkedin: Click aquí

Resumen perfil:

Mariano Oriozabala es un destacado especialista en Digital Commerce tanto en B2C como en B2B, con una trayectoria impresionante en la industria del comercio electrónico en América Latina. Su carrera comenzó en 2001 en Altocity.com, donde se dedicó al desarrollo de nuevos negocios, lo que marcó el inicio de su camino en el ecommerce.

En 2007, cofundó la primera agencia de ecommerce en Argentina, un hito en su carrera y en la industria del país. Uno de los primeros proyectos que lideró fue la implementación de la plataforma Magento en su versión 1.1, logrando casos de éxito como Prune y la creación de TiendaMovistar.

Durante los siguientes seis años, trabajó en el diseño de estrategias online e implementación sobre Magento para clientes de renombre como Tigo, Farmacity, Siman, La Curacao, Frávega, Carrefour, Derco, Vitamina, entre otros. En 2013, tomó la decisión de volver a brindar la solución de Full eCommerce, agregando servicios de Gerenciamiento y Marketing Online bajo un innovador modelo de Revenue Share, y migrando a la implementación de la plataforma VTEX, convirtiéndose en un partner estratégico de sus clientes con una visión B2B2C.

Desde entonces, ha trabajado en el lanzamiento y ejecución de estrategias digitales para marcas icónicas como Topper, Ricky Sarkany, Arredo, Unilever, Samsonite, La Martina, Crocs, FarmaOnline, The North Face, Vans, DIA, Asics, entre otras, en diversos países de América Latina.

Actualmente, se desempeña como CEO de Infracommerce LATAM, liderando operaciones en nueve países: Brasil, México, Argentina, Chile, Perú, Colombia, Ecuador, Uruguay y Panamá.

A lo largo de su trayectoria, ha sido parte fundamental del cambio en la forma de consumir en toda América Latina, junto a su equipo de Infracommerce, llevando a cabo la implementación de ecommerce para las mejores marcas del mundo en la región, como Nike, H&M, Hugo Boss, Asics, entre otras.

Empresas y cargos:

• dic 2023-actualidad
  CEO
  Infracommerce LATAM
• ago 2012-dic 2023
  CEO
  Infracommerce Argentina
• feb 2007-ago 2012
  Director Comercial
  Infracommerce
• abr 2001-feb 2007
  Desarrollo Nuevos Negocios
  Altocity.com
• ago 1997-feb 2001
  Jefe de Mall & Asistente de Marketing
  Bahía Blanca Plaza Shopping

Yo digital:

• Inició su contacto con internet en el colegio durante los años 90, cuando utilizaba buscadores como Altavista. Posteriormente, trabajó en ecommerce para shoppings y en su primera agencia, Brandlive.

Yo pionero:

• Mariano fue pionero en Argentina con Altocity.com, el primer ecommerce del país que ofrecía un recorrido virtual para explorar productos en un centro comercial. Esta experiencia fue innovadora y visionaria en su época.

Participa en los libros:

• El boom del comercio electrónico
• La era de los marketplace
• La reconversión de los grandes retailers

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Mariano Oriozabala

• Nome completo: Mariano Oriozabala
• Linkedin: Clique aqui

Resumo do perfil:

Mariano Oriozabala é um destacado especialista em Digital Commerce tanto em B2C quanto em B2B, com uma trajetória impressionante na indústria de comércio eletrônico na América Latina. Sua carreira começou em 2001 na Altocity.com, onde se dedicou ao desenvolvimento de novos negócios, marcando o início de sua jornada no ecommerce.

Em 2007, cofundou a primeira agência de ecommerce da Argentina, um marco em sua carreira e na indústria do país. Um dos primeiros projetos que liderou foi a implementação da plataforma Magento na versão 1.1, alcançando casos de sucesso como Prune e a criação da TiendaMovistar.

Nos seis anos seguintes, trabalhou no design de estratégias online e na implementação do Magento para clientes renomados como Tigo, Farmacity, Siman, La Curacao, Frávega, Carrefour, Derco, Vitamina, entre outros. Em 2013, decidiu voltar a oferecer soluções completas de eCommerce, agregando serviços de Gestão e Marketing Online sob um modelo inovador de Revenue Share, e migrando para a implementação da plataforma VTEX, tornando-se um parceiro estratégico para seus clientes com uma visão B2B2C.

Desde então, tem trabalhado no lançamento e execução de estratégias digitais para marcas icônicas como Topper, Ricky Sarkany, Arredo, Unilever, Samsonite, La Martina, Crocs, FarmaOnline, The North Face, Vans, DIA, Asics, entre outras, em diversos países da América Latina.

Atualmente, atua como CEO da Infracommerce LATAM, liderando operações em nove países: Brasil, México, Argentina, Chile, Peru, Colômbia, Equador, Uruguai e Panamá.

Ao longo de sua trajetória, tem sido parte fundamental da mudança na forma de consumir em toda a América Latina, junto a sua equipe da Infracommerce, realizando a implementação de ecommerce para as melhores marcas do mundo na região, como Nike, H&M, Hugo Boss, Asics, entre outras.

Empresas e cargos:

• dez 2023-atual
  CEO
  Infracommerce LATAM
• ago 2012-dez 2023
  CEO
  Infracommerce Argentina
• fev 2007-ago 2012
  Diretor Comercial
  Infracommerce
• abr 2001-fev 2007
  Desenvolvimento de Novos Negócios
  Altocity.com
• ago 1997-fev 2001
  Chefe de Mall & Assistente de Marketing
  Bahía Blanca Plaza Shopping

Eu digital:

• Iniciou seu contato com a internet na escola durante os anos 90, quando usava buscadores como Altavista. Posteriormente, trabalhou em ecommerce para shoppings e em sua primeira agência, Brandlive.

Eu pioneiro:

• Mariano foi pioneiro na Argentina com a Altocity.com, o primeiro ecommerce do país a oferecer um passeio virtual para explorar produtos em um shopping. Essa experiência foi inovadora e visionária na época.

Participa nos livros:

• O boom do comércio eletrônico
• A era dos marketplaces
• A reconversão dos grandes varejistas

• Assista ao vídeo do Podcast no Youtube
• Ouça a entrevista no Spotify

Mariano Cabrera Lanfranconi

• Nombre completo: Mariano Cabrera Lanfranconi
• LinkedIn: Click aquí

Resumen perfil:

Mariano Cabrera Lanfranconi es un destacado profesional en el ámbito del marketing y la publicidad, con una trayectoria que lo ha posicionado como un referente en Bolivia. Es cofundador y CMO de Grupo Hemisferios, el primer HUB de marketing outsourcing en el país, donde ha liderado iniciativas que han impulsado el crecimiento y la transformación de grandes marcas nacionales e internacionales como 3M, Yanbal, Aseguradora Fortaleza, Banco Económico, Fexpocruz, Tigo, y Viva, entre otras.

Además de su labor en el mundo corporativo, se dedica a empoderar a emprendedores, freelancers y profesionales en la construcción de marcas personales sólidas y rentables. A través de su consultoría, coaching y mentoría, utiliza su vasta experiencia para ayudar a otros a vivir de su marca personal, brindándoles las herramientas necesarias para destacar en el mercado.

Su pasión por la educación lo ha llevado a ser un activo mentor y educador, impartiendo clases y desarrollando programas en diversas universidades e instituciones.

Desde el 2018, se desempeña como Co-Founder & CMO de Grupo Hemisferios. Además, es Mentor de Startups en Santa Cruz Innova, y es Co-Founder de la Asociación Boliviana de Comercio Electrónico, donde sigue contribuyendo al crecimiento del ecosistema digital en Bolivia.

También es el Director y Blogger de Marianocabrera.com, un espacio donde comparte sus conocimientos sobre marketing, publicidad y social media. Como speaker, ha participado en numerosos eventos, donde ha compartido su experiencia en estas áreas, inspirando y educando a miles de personas.

Mariano Cabrera Lanfranconi es reconocido por su capacidad para impulsar el cambio y el crecimiento, tanto en empresas consolidadas como en emprendedores, utilizando su expertise en marketing y su pasión por la educación para hacer una diferencia significativa en cada proyecto que emprende.

Empresas y cargos:

• sept 2018-actualidad
  Co-Founder & CMO
  Grupo Hemisferios
• sept 2020-actualidad
  Startup Mentor
  Santa Cruz Innova
• ene 2020-actualidad
  Co-Founder
  Asociación Boliviana de Comercio Electrónico
• sept 2014-actualidad
  Director & Blogger
  Marianocabrera.com
• ene 2010-actualidad
  Speaker
  Marketing, Publicidad & Social Media

Yo digital:

• Mariano comenzó su viaje digital en los años 90, apasionado por los videojuegos, lo que lo llevó al marketing digital. Fue uno de los pioneros en Bolivia, impulsando el ecosistema digital en la región.

Yo pionero:

• Lideró el desarrollo del ecommerce en Bolivia, especialmente en los sectores de marketing y retail, contribuyendo al crecimiento del ecosistema digital local.

Participa en los libros:

• El ecosistema emprendedor y el impulso de las nuevas iniciativas
• El boom del comercio electrónico
• La revolución del M-Commerce

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Mariano Cabrera Lanfranconi

• Nome completo: Mariano Cabrera Lanfranconi
• LinkedIn: Clique aqui

Resumo do perfil:

Mariano Cabrera Lanfranconi é um profissional destacado no campo do marketing e publicidade, com uma trajetória que o posicionou como um referencial na Bolívia. Ele é cofundador e CMO do Grupo Hemisferios, o primeiro HUB de marketing outsourcing no país, onde liderou iniciativas que impulsionaram o crescimento e a transformação de grandes marcas nacionais e internacionais como 3M, Yanbal, Aseguradora Fortaleza, Banco Económico, Fexpocruz, Tigo e Viva, entre outras.

Além de sua atuação no mundo corporativo, ele se dedica a empoderar empreendedores, freelancers e profissionais na construção de marcas pessoais sólidas e rentáveis. Através de sua consultoria, coaching e mentoria, utiliza sua vasta experiência para ajudar outros a viver de sua marca pessoal, oferecendo as ferramentas necessárias para se destacar no mercado.

Sua paixão pela educação o levou a ser um mentor ativo e educador, ministrando aulas e desenvolvendo programas em diversas universidades e instituições.

Desde 2018, ele se dedica como Co-Fundador & CMO do Grupo Hemisferios. Além disso, é Mentor de Startups no Santa Cruz Innova e Co-Fundador da Associação Boliviana de Comércio Eletrônico, onde continua contribuindo para o crescimento do ecossistema digital na Bolívia.

Ele também é Diretor e Blogger de Marianocabrera.com, um espaço onde compartilha seus conhecimentos sobre marketing, publicidade e social media. Como palestrante, participou de diversos eventos, compartilhando sua experiência nessas áreas e inspirando e educando milhares de pessoas.

Mariano Cabrera Lanfranconi é reconhecido por sua capacidade de impulsionar mudanças e crescimento, tanto em empresas consolidadas quanto em empreendedores, utilizando sua expertise em marketing e sua paixão pela educação para fazer a diferença significativa em cada projeto que empreende.

Empresas e cargos:

• set 2018-atual
  Co-Fundador & CMO
  Grupo Hemisferios
• set 2020-atual
  Mentor de Startups
  Santa Cruz Innova
• jan 2020-atual
  Co-Fundador
  Associação Boliviana de Comércio Eletrônico
• set 2014-atual
  Diretor & Blogger
  Marianocabrera.com
• jan 2010-atual
  Palestrante
  Marketing, Publicidade & Social Media

Eu digital:

• Mariano iniciou sua jornada digital nos anos 90, apaixonado por videogames, o que o levou ao marketing digital. Ele foi um dos pioneiros na Bolívia, impulsionando o ecossistema digital na região.

Eu pioneiro:

• Liderou o desenvolvimento do ecommerce na Bolívia, especialmente nos setores de marketing e varejo, contribuindo para o crescimento do ecossistema digital local.

Participa nos livros:

• O ecossistema empreendedor e o impulso das novas iniciativas
• O boom do comércio eletrônico
• A revolução do M-Commerce

• Assista ao vídeo do Podcast no Youtube
• Ouça a entrevista no Spotify

María Mujica

• Nombre completo: María Mujica
• LinkedIn: Click aquí

Resumen perfil:

María Mujica es una líder en transformación digital y comercio electrónico en América Latina con una destacada trayectoria en Mondelez International. Desde el 2020, se desempeña como Vicepresidenta de eCommerce para América Latina en Mondelez, impulsando la aceleración digital en la región.

Además, desde el 2019, colabora como Embajadora Pro Bono para América Latina en el Global Institute of Experienced Entrepreneurship (GIEE), apoyando el emprendimiento y la innovación en el continente. Previamente, lideró la transformación de marketing y eCommerce en América Latina como Directora de eCommerce & Marketing Transformation en Mondelez.

Hasta el 2019, asumió el rol de Chief Marketing Officer (CMO) para América Latina y Líder de eCommerce en la región, fortaleciendo la presencia digital de la compañía. Antes de eso, co-lideró el innovador proyecto Fly Garage, una iniciativa para expandir el comercio digital de Mondelez en América Latina, multiplicando los resultados diez veces en tres años.

María Mujica se destaca por su enfoque en liberar el potencial de los equipos, fomentando una cultura orientada al aprendizaje continuo y la adaptabilidad en un entorno de crecimiento acelerado. Su trayectoria de más de diez años en transformación digital incluye tres grandes cambios impulsados con equipos de alto desempeño: innovación en la creación de productos (Fly Garage), comunicación digital (Digital Accelerator) y expansión del comercio digital en escala.

Empresas y cargos:

• nov 2020-actualidad
  VP eCommerce Latin America
  Mondelez International
• nov 2019-actualidad
  Ambassador Latin America – Pro Bono
  GIEE Global Institute of Experienced Entrepreneurship
• nov 2018-nov 2020
  Directora eCommerce & Marketing Transformation Latin America
  Mondelez International
• oct 2017-nov 2019
  CMO Latin America & eCommerce Leader LA
  Mondelez International
• jul 2012-nov 2019
  Co Leader Fly Garage @ Mondelez
  Fly Garage @ Mondelez

Yo digital:

• Inició en lo digital en 2011, en Kraft, cuando observó un cambio radical en el uso del móvil en el consumo masivo.

Yo pionero:

• En Mondelez, lideró la adopción del enfoque mobile-first en marketing.

Participa en los libros:

• La revolución del M-Commerce
• La era de los marketplaces
• El desarrollo de las super apps y los eslabones que unen la cadena comercial

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

María Mujica

• Nome completo: María Mujica
• LinkedIn: Clique aqui

Resumo do perfil:

María Mujica é uma líder em transformação digital e comércio eletrônico na América Latina, com uma destacada trajetória na Mondelez International. Desde 2020, ela ocupa o cargo de Vice-Presidente de eCommerce para a América Latina na Mondelez, impulsionando a aceleração digital na região.

Além disso, desde 2019, colabora como Embaixadora Pro Bono para a América Latina no Global Institute of Experienced Entrepreneurship (GIEE), apoiando o empreendedorismo e a inovação no continente. Anteriormente, liderou a transformação de marketing e eCommerce na América Latina como Diretora de eCommerce & Marketing Transformation na Mondelez.

Até 2019, assumiu o cargo de Chief Marketing Officer (CMO) para a América Latina e Líder de eCommerce na região, fortalecendo a presença digital da empresa. Antes disso, co-liderou o projeto inovador Fly Garage, uma iniciativa para expandir o comércio digital da Mondelez na América Latina, multiplicando os resultados dez vezes em três anos.

María Mujica se destaca por seu enfoque em liberar o potencial das equipes, promovendo uma cultura orientada ao aprendizado contínuo e à adaptabilidade em um ambiente de crescimento acelerado. Sua trajetória de mais de dez anos em transformação digital inclui três grandes mudanças impulsionadas com equipes de alto desempenho: inovação na criação de produtos (Fly Garage), comunicação digital (Digital Accelerator) e expansão do comércio digital em escala.

Empresas e cargos:

• nov 2020-atual
  VP eCommerce América Latina
  Mondelez International
• nov 2019-atual
  Embaixadora América Latina – Pro Bono
  GIEE Global Institute of Experienced Entrepreneurship
• nov 2018-nov 2020
  Diretora eCommerce & Marketing Transformation América Latina
  Mondelez International
• out 2017-nov 2019
  CMO América Latina & Líder de eCommerce LA
  Mondelez International
• jul 2012-nov 2019
  Co Líder Fly Garage @ Mondelez
  Fly Garage @ Mondelez

Eu digital:

• Iniciou no digital em 2011, na Kraft, quando observou uma mudança radical no uso do celular no consumo massivo.

Eu pioneiro:

• Na Mondelez, liderou a adoção da abordagem mobile-first no marketing.

Participa nos livros:

• A revolução do M-Commerce
• A era dos marketplaces
• O desenvolvimento das super apps e os elos que conectam a cadeia comercial

• Assista ao vídeo do Podcast no Youtube
• Ouça a entrevista no Spotify

Marcelo Galperín

• Nombre completo: Marcelo Galperín
• LinkedIn: Click aquí

Resumen perfil:

Marcelo Galperín es un destacado emprendedor y líder en tecnología, con más de tres décadas de experiencia en la creación y dirección de proyectos innovadores. Actualmente es Co-Founder y CEO de VirtualSeller.com, una empresa enfocada en transformar la experiencia de venta virtual a través de soluciones tecnológicas avanzadas, consolidándose como un actor clave en el sector.

Desde el año 2000, Marcelo también ha liderado Virtual Company Services, empresa que fundó con el propósito de ofrecer servicios digitales empresariales diseñados para optimizar la eficiencia y conectividad corporativa. Su visión estratégica ha permitido a la firma mantenerse en constante crecimiento y evolución.

En el inicio de su trayectoria, fue cofundador y CTO de MercadoLibre.com, donde desempeñó un papel fundamental en la creación y desarrollo de la plataforma de comercio electrónico líder en América Latina. Su enfoque en la innovación tecnológica fue clave para el éxito inicial de la compañía. Previamente, trabajó como CTO en SADESA, donde lideró la modernización de los sistemas tecnológicos de la empresa, marcando el inicio de su carrera en el ámbito de las tecnologías de la información.

A lo largo de su trayectoria, ha demostrado una notable capacidad para identificar oportunidades y liderar proyectos que generan un impacto positivo en el mercado. Su experiencia y visión lo posicionan como un referente en el ámbito empresarial y tecnológico.

Empresas y cargos:

• ene 2012-actualidad
  Co Founder & CEO
  VirtualSeller.com
• oct 2000-actualidad
  Founder
  Virtual Company Services
• jun 1999-ago 2000
  Co-Founder & CTO
  MercadoLibre.com
• jul 1992-jul 1999
  CTO
  SADESA

Yo digital:

• Su introducción a la tecnología comenzó cuando su padre trajo una Apple II en 1984, un punto clave que lo impulsó a programar en Basic.

Yo pionero:

• Jugó un papel central en Sadesa y más tarde fue uno de los fundadores de Mercado Libre, impulsando las primeras conexiones globales y tecnologías clave como VPN.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• La era de los marketplace
• El boom del comercio electrónico

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Marcelo Galperín

• Nome completo: Marcelo Galperín
• LinkedIn: Clique aqui

Resumo do perfil:

Marcelo Galperín é um empreendedor destacado e líder em tecnologia, com mais de três décadas de experiência na criação e direção de projetos inovadores. Atualmente, é Co-Fundador e CEO da VirtualSeller.com, uma empresa focada em transformar a experiência de venda virtual por meio de soluções tecnológicas avançadas, consolidando-se como um ator chave no setor.

Desde o ano 2000, Marcelo também lidera a Virtual Company Services, empresa que fundou com o propósito de oferecer serviços digitais empresariais projetados para otimizar a eficiência e conectividade corporativa. Sua visão estratégica permitiu que a empresa se mantivesse em constante crescimento e evolução.

No início de sua trajetória, foi cofundador e CTO do MercadoLibre.com, onde desempenhou um papel fundamental na criação e desenvolvimento da plataforma de comércio eletrônico líder na América Latina. Seu foco em inovação tecnológica foi crucial para o sucesso inicial da empresa. Anteriormente, trabalhou como CTO na SADESA, onde liderou a modernização dos sistemas tecnológicos da empresa, marcando o início de sua carreira no campo das tecnologias da informação.

Ao longo de sua trajetória, demonstrou uma notável capacidade para identificar oportunidades e liderar projetos que geram um impacto positivo no mercado. Sua experiência e visão o posicionam como um referencial no setor empresarial e tecnológico.

Empresas e cargos:

• jan 2012-atual
  Co-Fundador & CEO
  VirtualSeller.com
• out 2000-atual
  Fundador
  Virtual Company Services
• jun 1999-ago 2000
  Co-Fundador & CTO
  MercadoLibre.com
• jul 1992-jul 1999
  CTO
  SADESA

Eu digital:

• Sua introdução à tecnologia começou quando seu pai trouxe um Apple II em 1984, um ponto chave que o impulsionou a programar em Basic.

Eu pioneiro:

• Desempenhou um papel central na Sadesa e mais tarde foi um dos fundadores do Mercado Livre, impulsionando as primeiras conexões globais e tecnologias chave como VPN.

Participa nos livros:

• O despegue digital: Os inícios do comércio eletrônico na Ibero-América
• A era dos marketplaces
• O boom do comércio eletrônico

• Assista ao vídeo do Podcast no Youtube
• Ouça a entrevista no Spotify

Lorena Díaz Quijano

• Nombre completo: Lorena Díaz Quijano
• Linkedin: Click aquí

Resumen perfil:

Lorena Díaz Quijano es una destacada conferencista, consultora y mentora especializada en el desarrollo de talento y líderes ágiles y digitales. Desde septiembre de 2010, trabaja como profesional independiente, ofreciendo su expertise en la transformación digital y el desarrollo de habilidades digitales a través de su plataforma y cursos online.

Desde diciembre de 2022, Lorena se desempeña como trainer de Design Thinking en el MBA de la Universidad de Buenos Aires (UBA), donde imparte conocimientos prácticos y teóricos para futuros líderes en negocios digitales. Adicionalmente, es miembro del Board de Vital Voices desde 2009, contribuyendo al empoderamiento de mujeres alrededor del mundo.

Entre agosto de 2017 y octubre de 2023, Lorena fue clave en la creación y desarrollo del Digital Talent Program en Digital House Coding School, ayudando a las empresas a diseñar y prepararse para la transformación digital. También cofundó el Digital Acceleration Program en el eCommerce Institute, donde promovió la aceleración digital a través de la educación y el desarrollo de habilidades.

Lorena posee una sólida formación académica con un título en Tech Entrepreneurship por la Universidad de Stanford y Masters en Comunicación, Psicología y Coaching. Su experiencia se extiende a más de 20 años en la industria digital, habiendo sido consultora para el Banco Interamericano de Desarrollo (BID) y la Agenda Digital de Argentina, así como para el desarrollo del comercio electrónico en las PYMEs de Costa Rica.

Anteriormente, lideró como Directora Ejecutiva de la Cámara Argentina de Comercio Electrónico (CACE), donde coorganizó el Ecommerce Day y desarrolló iniciativas como el CyberMonday y el HotSale en Argentina.

Empresas y cargos:

• sept 2010-actualidad
  Consultora y mentora en desarrollo de talento y líderes ágiles y digitales
  Profesional independiente
• dic 2022-actualidad
  Desing Thinking trainer for MBA
  Universidad de Buenos Aires (UBA)
• 2009-actualidad
  Board Member
  Vital Voices
• ago 2017-oct 2023
  Digital Talent Program
  Digital House Coding School
• mar 2020-dic 2022
  Co-Founder Digital Acceleration Program
  eCommerce Institute

Yo digital:

• Entró al ecosistema digital en 2000 cuando trabajó en deRemate y más tarde en Mercado Libre.

Yo pionero:

• Participó activamente en la creación de la Cámara Argentina de Comercio Electrónico y en la implementación de eventos como Cyber Monday.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• El arribo de los eventos masivos por conveniencia
• El ecosistema emprendedor y el impulso de las nuevas iniciativas

• Podcast Youtube-Parte 1
• Podcast Youtube-Parte 2
• Podcast Spotify-Parte 1
• Podcast Spotify-Parte 2

Lorena Díaz Quijano

• Nome completo: Lorena Díaz Quijano
• LinkedIn: Clique aqui

Resumo do perfil:

Lorena Díaz Quijano é uma conferencista de destaque, consultora e mentora especializada no desenvolvimento de talentos e líderes ágeis e digitais. Desde setembro de 2010, trabalha como profissional independente, oferecendo sua expertise em transformação digital e desenvolvimento de habilidades digitais por meio de sua plataforma e cursos online.

Desde dezembro de 2022, Lorena atua como trainer de Design Thinking no MBA da Universidade de Buenos Aires (UBA), onde transmite conhecimentos práticos e teóricos para futuros líderes em negócios digitais. Adicionalmente, é membro do Board da Vital Voices desde 2009, contribuindo para o empoderamento de mulheres ao redor do mundo.

Entre agosto de 2017 e outubro de 2023, Lorena foi fundamental na criação e desenvolvimento do Digital Talent Program na Digital House Coding School, ajudando empresas a projetar e se preparar para a transformação digital. Também cofundou o Digital Acceleration Program no eCommerce Institute, onde promoveu a aceleração digital por meio da educação e desenvolvimento de habilidades.

Lorena possui uma sólida formação acadêmica com um título em Tech Entrepreneurship pela Universidade de Stanford e Mestrados em Comunicação, Psicologia e Coaching. Sua experiência se estende por mais de 20 anos na indústria digital, tendo sido consultora para o Banco Interamericano de Desenvolvimento (BID) e a Agenda Digital da Argentina, além de contribuir para o desenvolvimento do comércio eletrônico nas PMEs da Costa Rica.

Anteriormente, ela atuou como Diretora Executiva da Câmara Argentina de Comércio Eletrônico (CACE), onde coorganizou o Ecommerce Day e desenvolveu iniciativas como o CyberMonday e o HotSale na Argentina.

Empresas e cargos:

• set 2010-atual
  Consultora e mentora no desenvolvimento de talentos e líderes ágeis e digitais
  Profissional independente
• dez 2022-atual
  Trainer de Design Thinking para MBA
  Universidade de Buenos Aires (UBA)
• 2009-atual
  Membro do Board
  Vital Voices
• ago 2017-out 2023
  Digital Talent Program
  Digital House Coding School
• mar 2020-dez 2022
  Cofundadora do Digital Acceleration Program
  eCommerce Institute

Eu digital:

• Entrou no ecossistema digital em 2000, quando trabalhou no deRemate e mais tarde no Mercado Livre.

Eu pioneira:

• Participou ativamente na criação da Câmara Argentina de Comércio Eletrônico e na implementação de eventos como o Cyber Monday.

Participa nos livros:

• O despegue digital: Os inícios do comércio eletrônico na Ibero-América
• A chegada dos eventos massivos por conveniência
• O ecossistema empreendedor e o impulso de novas iniciativas

• Podcast YouTube-Parte 1
• Podcast YouTube-Parte 2
• Podcast Spotify-Parte 1
• Podcast Spotify-Parte 2

Lorena Comino

• Nombre completo: Lorena Comino
• Linkedin: Click aquí

Resumen perfil:

Lorena Comino es una destacada profesional en el campo del diseño y desarrollo de aplicaciones de ciclo completo, con una sólida experiencia adquirida en diversos proyectos de empresas de software. Desde el inicio de su carrera, ha madurado la idea de que el modelo SaaS (Software como Servicio) es la forma más rentable de desarrollar software, enfocándose en la simplicidad y facilidad de uso, y resolviendo problemas específicos con un servicio diferenciado.

Combinando su pasión por el emprendimiento y sus habilidades en IT, en el año 2010 inició su carrera como emprendedora en tecnología, fundando LinkSide SA en 2011. En 2014, se dedicó por completo al desarrollo de Facturante, una empresa que ha experimentado un crecimiento continuo desde entonces.

Es co-fundadora y CEO de Facturante, una plataforma especializada en soluciones de facturación electrónica, middleware de facturación multicanal, facturación para e-commerce, automatización de comprobantes fiscales y software de facturación integrado con AFIP para alto volumen.

Actualmente, además forma parte de la Comisión Directiva de la Unión del Comercio, la Industria y la Producción (UCIP) de Mar del Plata, donde contribuye con su experiencia y visión estratégica.

Es miembro del Consejo Directivo de la Cámara Argentina de Comercio Electrónico (CACE), aportando su conocimiento en el desarrollo y promoción del comercio electrónico en Argentina.

Además, desempeña el rol de Sub Directora de la Región Atlántica en CACE, impulsando el crecimiento del comercio electrónico en la región.

También ha sido miembro del Consejo Directivo de la Asociación de Tecnologías de la Información y la Comunicación de Mar del Plata (ATICMA), donde colaboró en el desarrollo y fortalecimiento del sector tecnológico local.

Lorena Comino es reconocida por su capacidad de liderazgo, su visión estratégica en el desarrollo de soluciones tecnológicas y su compromiso con el crecimiento y la innovación en el sector del comercio electrónico y la tecnología.

Empresas y cargos:

• jun 2011-actualidad
  Co-Founder & CEO
  Facturante
• nov 2023-actualidad
  Comisión Directiva UCIP
  UCIP Mar del Plata
• ene 2023-actualidad
  Member Board of Directors
  Cámara Argentina de Comercio Electrónico (CACE)
• may 2020-actualidad
  Sub Directora de Región Atlántica
  Cámara Argentina de Comercio Electrónico (CACE)
• mar 2018-mar 2019
  Member Board of Directors
  ATICMA

Yo digital:

• Lorena inició su camino digital en los años 90, cuando empezó a realizar sus primeras compras online en plataformas como DeRemate y Mercado Libre. Al principio, había mucha desconfianza en la venta por internet, pero la evolución del ecommerce la llevó a ser una pionera en la facturación electrónica.

Yo pionero:

• Como fundadora de Facturante, Lorena impulsó la integración de la facturación electrónica con medios de pago, logrando que este proceso sea más eficiente y automatizado. Su trayectoria la ha posicionado como una líder clave en el ecosistema digital.

Participa en los libros:

• El boom del comercio electrónico
• La reconversión de los medios de pago
• El ecosistema emprendedor y el impulso de las nuevas iniciativas

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Lorena Comino

• Nome completo: Lorena Comino
• LinkedIn: Clique aqui

Resumo do perfil:

Lorena Comino é uma profissional de destaque no design e desenvolvimento de aplicações de ciclo completo, com vasta experiência adquirida em projetos de empresas de software. Desde o início de sua carreira, desenvolveu a ideia de que o modelo SaaS (Software como Serviço) é a forma mais rentável de desenvolver software, com foco na simplicidade e facilidade de uso, resolvendo problemas específicos com um serviço diferenciado.

Combinando sua paixão pelo empreendedorismo e suas habilidades em TI, em 2010 iniciou sua trajetória como empreendedora em tecnologia, fundando a LinkSide SA em 2011. Em 2014, passou a se dedicar totalmente ao desenvolvimento da Facturante, uma empresa que tem crescido continuamente desde então.

Ela é cofundadora e CEO da Facturante, uma plataforma especializada em soluções de faturamento eletrônico, middleware de faturamento multicanal, faturamento para e-commerce, automação de comprovantes fiscais e software de faturamento integrado à AFIP para alto volume.

Atualmente, também faz parte da Diretoria da União do Comércio, Indústria e Produção (UCIP) de Mar del Plata, onde contribui com sua experiência e visão estratégica.

É membro do Conselho Diretor da Câmara Argentina de Comércio Eletrônico (CACE), onde compartilha seus conhecimentos no desenvolvimento e promoção do comércio eletrônico na Argentina.

Além disso, atua como Subdiretora da Região Atlântica na CACE, impulsionando o crescimento do comércio eletrônico na região.

Também foi membro do Conselho Diretor da Associação de Tecnologias da Informação e Comunicação de Mar del Plata (ATICMA), colaborando para o desenvolvimento e fortalecimento do setor tecnológico local.

Lorena Comino é reconhecida por sua capacidade de liderança, visão estratégica no desenvolvimento de soluções tecnológicas e seu compromisso com o crescimento e a inovação no setor de comércio eletrônico e tecnologia.

Empresas e cargos:

• jun 2011-atual
  Cofundadora & CEO
  Facturante
• nov 2023-atual
  Diretoria da UCIP
  UCIP Mar del Plata
• jan 2023-atual
  Membro do Conselho Diretor
  Câmara Argentina de Comércio Eletrônico (CACE)
• mai 2020-atual
  Subdiretora da Região Atlântica
  Câmara Argentina de Comércio Eletrônico (CACE)
• mar 2018-mar 2019
  Membro do Conselho Diretor
  ATICMA

Eu digital:

• Lorena começou sua jornada digital nos anos 90, quando realizou suas primeiras compras online em plataformas como DeRemate e Mercado Livre. No início, havia muita desconfiança na venda pela internet, mas a evolução do e-commerce a levou a se tornar uma pioneira no faturamento eletrônico.

Eu pioneira:

• Como fundadora da Facturante, Lorena promoveu a integração do faturamento eletrônico com meios de pagamento, tornando esse processo mais eficiente e automatizado. Sua trajetória a posicionou como uma líder chave no ecossistema digital.

Participa nos livros:

• O boom do comércio eletrônico
• A reconversão dos meios de pagamento
• O ecossistema empreendedor e o impulso de novas iniciativas

• Assista ao vídeo Podcast no YouTube
• Ouça a entrevista no Spotify

Leonardo Álvarez

• Nombre completo: Leonardo Álvarez
• LinkedIn: Click aquí

Resumen perfil:

Leonardo Álvarez es un empresario visionario apasionado por el cambio y la búsqueda constante de oportunidades para desarrollar soluciones y modelos de negocio innovadores en Internet. Desde el año 2002, ha sido un socio clave en Análoga, actualmente conocida como Fenicio eCommerce, una plataforma de comercio electrónico en la nube líder en el mercado uruguayo.

Bajo su liderazgo, Fenicio eCommerce ha crecido hasta convertirse en la principal plataforma de comercio electrónico en Uruguay, con una significativa expansión en América Latina. La plataforma atiende a negocios minoristas B2C en diversos sectores, incluyendo moda, electrónica, hogar, muebles y alimentos, entre otros. Fenicio eCommerce apoya a más de 550 tiendas B2C en Uruguay, Chile, Perú, Paraguay, México y República Dominicana.

Actualmente, lidera la expansión de negocios de Fenicio eCommerce en América Latina y el Caribe, con un enfoque particular en los mercados de Perú y Paraguay. Su rol incluye la planificación estratégica, la penetración de mercado y el establecimiento de sólidas relaciones con los clientes para impulsar el crecimiento en estas regiones.

Leonardo Álvarez también es una figura influyente en el sector de la economía digital. Se desempeña como directivo y secretario general de la Cámara de Economía Digital del Uruguay (CEDU), participando activamente en iniciativas para promover y educar sobre la industria del comercio electrónico tanto en Uruguay como en la región.

La extensa experiencia en comercio electrónico, transformación digital y desarrollo de negocios le ha dotado de un conjunto único de habilidades en planificación estratégica, gestión de ventas y expansión de mercado. Su compromiso con la innovación y la excelencia sigue impulsando el éxito y el crecimiento de la economía digital en América Latina.

Empresas y cargos:

• ene 2002-actualidad
  Co-Fundador
  Fenicio eCommerce
• abr 2002-actualidad
  Socio
  Fenicio eCommerce
• mar 2002-actualidad
  Director Comercial
  Fenicio eCommerce
• ene 2002-jun 2020
  Director Comercial
  ANALOGA information.design
• nov 1998-mar 2001
  Gerente de Marketing
  Isbel Telecomunicaciones

Yo digital:

• Inició su camino en el mundo digital con computadoras como la TCA 90x y una Spectrum 32k, lo que lo impulsó a explorar la tecnología desde una edad temprana.

Yo pionero:

• Fundador de varias plataformas de ecommerce en Uruguay, con un enfoque en escuchar las necesidades del retail y adaptar las soluciones tecnológicas.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• El boom del comercio electrónico
• Desafío fulfillment, logística y última milla

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Leonardo Álvarez

• Nome completo: Leonardo Álvarez
• LinkedIn: Clique aqui

Resumo do perfil:

Leonardo Álvarez é um empresário visionário, apaixonado por mudanças e pela busca constante de oportunidades para desenvolver soluções e modelos de negócios inovadores na Internet. Desde 2002, tem sido um parceiro fundamental na Análoga, atualmente conhecida como Fenicio eCommerce, uma plataforma líder de comércio eletrônico na nuvem no mercado uruguaio.

Sob sua liderança, a Fenicio eCommerce cresceu para se tornar a principal plataforma de comércio eletrônico no Uruguai, com uma expansão significativa na América Latina. A plataforma atende negócios de varejo B2C em diversos setores, incluindo moda, eletrônicos, móveis, alimentos e outros. Fenicio eCommerce apoia mais de 550 lojas B2C no Uruguai, Chile, Peru, Paraguai, México e República Dominicana.

Atualmente, lidera a expansão dos negócios da Fenicio eCommerce na América Latina e no Caribe, com um foco especial nos mercados do Peru e Paraguai. Seu papel inclui planejamento estratégico, penetração de mercado e construção de sólidas relações com clientes para impulsionar o crescimento nessas regiões.

Leonardo Álvarez também é uma figura influente no setor de economia digital. Atua como diretor e secretário-geral da Câmara de Economia Digital do Uruguai (CEDU), participando ativamente de iniciativas para promover e educar sobre a indústria de comércio eletrônico no Uruguai e na região.

A extensa experiência em comércio eletrônico, transformação digital e desenvolvimento de negócios dotou-o de um conjunto único de habilidades em planejamento estratégico, gestão de vendas e expansão de mercado. Seu compromisso com a inovação e a excelência continua a impulsionar o sucesso e o crescimento da economia digital na América Latina.

Empresas e cargos:

• jan 2002-atual
  Co-Fundador
  Fenicio eCommerce
• abr 2002-atual
  Sócio
  Fenicio eCommerce
• mar 2002-atual
  Diretor Comercial
  Fenicio eCommerce
• jan 2002-jun 2020
  Diretor Comercial
  ANALOGA information.design
• nov 1998-mar 2001
  Gerente de Marketing
  Isbel Telecomunicações

Eu digital:

• Iniciou sua jornada no mundo digital com computadores como o TCA 90x e o Spectrum 32k, o que o motivou a explorar a tecnologia desde cedo.

Eu pioneiro:

• Fundador de várias plataformas de e-commerce no Uruguai, com foco em ouvir as necessidades do varejo e adaptar as soluções tecnológicas.

Participa nos livros:

• A decolagem digital: Os primeiros passos do comércio eletrônico na Ibero-América
• O boom do comércio eletrônico
• Desafios de fulfillment, logística e última milha

• Assista ao vídeo Podcast no YouTube
• Ouça a entrevista no Spotify

Laureano Turienzo Esteban

• Nombre completo: Laureano Turienzo Esteban
• Linkedin: Click aquí

Resumen perfil:

Laureano Turienzo Esteban ha construido una carrera impresionante en el mundo del retail. Desde enero de 2021, ha sido el CEO de Retail News Trends, una plataforma dedicada a las últimas tendencias en el sector retail. Paralelamente, desde mayo de 2019, es el presidente y fundador de la Asociación Española del Retail (AER), mostrando su compromiso con el avance y la innovación en el comercio minorista en España.

En mayo de 2022, fundó el Círculo Iberoamericano del Retail (CIR), expandiendo su influencia y liderazgo en el sector retail a nivel iberoamericano. Además, asumió el rol de director del Programa MBA Retail en EAE Business School, contribuyendo significativamente a la educación y formación de futuros líderes empresariales.

Desde junio de 2021, también ha colaborado con Forbes España como Senior Contributor en Retail, ofreciendo análisis profundos y perspectivas sobre el sector. Laureano es conocido por su capacidad para ofrecer conferencias, talleres y seminarios tanto presenciales como virtuales, abordando temáticas de interés general y especializado para diversas audiencias, incluidas marcas, instituciones y empresas.

Sus servicios también incluyen asesoramiento a largo plazo y la elaboración de informes detallados sobre tendencias globales y sectoriales. Este asesoramiento se extiende a una amplia gama de clientes, incluyendo instituciones, cámaras de comercio y gobiernos, destacando su habilidad para adaptar y personalizar estrategias y soluciones basadas en las necesidades específicas de cada cliente.

Empresas y cargos:

• ene 2021-actualidad
  CEO
  Retail News Trends
• may 2019-actualidad
  Presidente y Fundador
  Asociación Española del Retail (AER)
• may 2022-actualidad
  Presidente y Fundador
  Círculo Iberoamericano del Retail (CIR)
• nov 2022-actualidad
  Director del Programa MBA Retail
  EAE Business School
• jun 2021-actualidad
  Senior Contributor Retail Spain
  Forbes

Yo digital:

• Su contacto con el mundo digital comenzó en los años 90 cuando empezó a observar los cambios que traía la tecnología en el comercio global, destacando la importancia de la confianza en el ecommerce como una barrera fundamental para su expansión.

Yo pionero:

• Ha sido un líder en la creación de contenido y análisis sobre el retail omnicanal y la unificación del comercio físico y digital, siendo uno de los mayores defensores del comercio unificado como concepto clave para el futuro del retail.

Participa en los libros:

• El despegue digital: Los inicios del comercio electrónico en Iberoamérica
• La revolución del M-Commerce
• La reconversión de los grandes retailers

• Mira el video Podcast en Youtube
• Escucha la entrevista en Spotify

Laureano Turienzo Esteban

• Nome completo: Laureano Turienzo Esteban
• Linkedin: Clique aqui

Resumo do perfil:

Laureano Turienzo Esteban construiu uma carreira impressionante no mundo do varejo. Desde janeiro de 2021, atua como CEO da Retail News Trends, uma plataforma dedicada às últimas tendências do setor de varejo. Paralelamente, desde maio de 2019, é presidente e fundador da Asociación Española del Retail (AER), demonstrando seu compromisso com o avanço e a inovação no varejo na Espanha.

Em maio de 2022, fundou o Círculo Iberoamericano do Varejo (CIR), ampliando sua influência e liderança no setor varejista a nível ibero-americano. Além disso, assumiu o cargo de diretor do Programa MBA Retail na EAE Business School, contribuindo significativamente para a educação e formação de futuros líderes empresariais.

Desde junho de 2021, também colabora com a Forbes Espanha como Senior Contributor em Varejo, oferecendo análises profundas e perspectivas sobre o setor. Laureano é conhecido por sua capacidade de ministrar palestras, workshops e seminários, tanto presenciais quanto virtuais, abordando temas de interesse geral e especializado para diversas audiências, incluindo marcas, instituições e empresas.

Seus serviços também incluem consultoria de longo prazo e elaboração de relatórios detalhados sobre tendências globais e setoriais. Esta consultoria se estende a uma ampla gama de clientes, incluindo instituições, câmaras de comércio e governos, destacando sua habilidade de adaptar e personalizar estratégias e soluções com base nas necessidades específicas de cada cliente.

Empresas e cargos:

• jan 2021-atual
  CEO
  Retail News Trends
• mai 2019-atual
  Presidente e Fundador
  Asociación Española del Retail (AER)
• mai 2022-atual
  Presidente e Fundador
  Círculo Iberoamericano do Varejo (CIR)
• nov 2022-atual
  Diretor do Programa MBA Retail
  EAE Business School
• jun 2021-atual
  Senior Contributor em Varejo – Espanha
  Forbes

Eu digital:

• Seu contato com o mundo digital começou nos anos 90, quando começou a observar as mudanças trazidas pela tecnologia no comércio global, destacando a importância da confiança no e-commerce como uma barreira fundamental para sua expansão.

Eu pioneiro:

• Foi um líder na criação de conteúdo e análises sobre o varejo omnichannel e a unificação do comércio físico e digital, sendo um dos maiores defensores do comércio unificado como conceito-chave para o futuro do varejo.

Participa nos livros:

• A decolagem digital: Os primeiros passos do comércio eletrônico na Ibero-América
• A revolução do M-Commerce
• A reconversão dos grandes varejistas

• Assista ao vídeo Podcast no YouTube
• Ouça a entrevista no Spotify

Justo Abán

• Nombre completo: Justo Abán
• Linkedin: Click aquí

Resumen perfil:

Justo Abán es un destacado profesional con más de 20 años de experiencia en el desarrollo y ejecución de estrategias de Marketing Digital y Comercio Electrónico. A lo largo de su carrera, ha demostrado una capacidad excepcional para construir y liderar planes comerciales y de marketing desde cero, gestionar equipos de trabajo, y optimizar procesos para mejorar la experiencia del cliente y la eficiencia operativa. Es reconocido por su liderazgo, amplio conocimiento y habilidades en ejecución.

Desde marzo de 2023, se desempeña como Director General en Pits2Go.com, una empresa de Zapata. En este rol, lidera la estrategia general de la compañía, supervisando todas las operaciones comerciales y de marketing. Su liderazgo ha sido crucial para impulsar el crecimiento y la innovación en la empresa, asegurando la excelencia en la ejecución de estrategias de eCommerce y marketing digital.