Mariano Oriozabala
Profile Summary:
Mariano Oriozabala is a prominent specialist in Digital Commerce, both in B2C and B2B, with an impressive career in the e-commerce industry in Latin America. His career began in 2001 at Altocity.com, where he focused on business development, marking the start of his path in e-commerce.
In 2007, he co-founded the first e-commerce agency in Argentina, a milestone in his career and in the industry in the country. One of the first projects he led was the implementation of the Magento platform in its 1.1 version, achieving success stories such as Prune and the creation of TiendaMovistar.
Over the next six years, he worked on designing online strategies and implementing them on Magento for renowned clients such as Tigo, Farmacity, Siman, La Curacao, Frávega, Carrefour, Derco, Vitamina, among others. In 2013, he decided to return to offering Full E-Commerce solutions, adding Management and Online Marketing services under an innovative Revenue Share model, migrating to the VTEX platform implementation, and becoming a strategic partner to his clients with a B2B2C vision.
Since then, he has worked on the launch and execution of digital strategies for iconic brands such as Topper, Ricky Sarkany, Arredo, Unilever, Samsonite, La Martina, Crocs, FarmaOnline, The North Face, Vans, DIA, Asics, among others, across various countries in Latin America.
Currently, he serves as CEO of Infracommerce LATAM, leading operations in nine countries: Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay, and Panama.
Throughout his career, he has been a key player in changing consumption patterns throughout Latin America, alongside his Infracommerce team, carrying out e-commerce implementation for the best brands in the world in the region, such as Nike, H&M, Hugo Boss, Asics, among others.
Companies and Positions:
- Dec 2023 – Present
CEO
Infracommerce LATAM - Aug 2012 – Dec 2023
CEO
Infracommerce Argentina - Feb 2007 – Aug 2012
Commercial Director
Infracommerce - Apr 2001 – Feb 2007
Business Development
Altocity.com - Aug 1997 – Feb 2001
Head of Mall & Marketing Assistant
Bahía Blanca Plaza Shopping
My Digital Journey:
- He started his internet journey in school during the 90s, using search engines like Altavista. Later, he worked in e-commerce for shopping malls and at his first agency, Brandlive.
My Pioneer Journey:
- Mariano was a pioneer in Argentina with Altocity.com, the country’s first e-commerce platform that offered a virtual tour to explore products in a shopping center. This experience was innovative and visionary for its time.
Featured in the Books:
- The E-Commerce Boom
- The Era of Marketplaces
- The Transformation of Major Retailers
